In a bid to capture data that will help it build more accurate consumer profiles, the FMCG giant is trialing mobile technologies to distribute promotions via outdoor media. Unilever will push
content and coupons for its Lynx, Vaseline, Toni & Guy and Magnum brands via NFC and QR code-enabled ads as part of the four-week pilot.
The outdoor ads will feature mobile competitions to
encourage consumer interaction.
Read the whole story at New Media Age »