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Procter & Gamble Taps Canadian Olympic Athletes
- NY Sports Journalism , Wednesday, March 14, 2012 10:25 AM
With the 2012 Summer Olympics fast approaching, Procter & Gamble Canada has unveiled its sponsorship of nine Canadian Olympic hopefuls as they prepare to represent the nation in London. The move is P&G's effort to support 200 athletes across its brands as part of the company's official partnership with the International Olympic Committee, the U.S. Olympic Committee and the COC for the next ten years. According to P&G, each athlete will serve as an "ambassador for P&G brands and will be integrated across various marketing channels including advertising, in-store promotions, public relations, digital and social media."
