- Australians Wary Of Nanoparticles
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 13, 2012
In a survey conducted last month and commissioned by the Australian Departme ...
- Q&A: Men Warming Up To Skin Care
Marketing Daily, Sarah Mahoney - Thursday, February 9, 2012
It's been nearly a decade since the term "metrosexual" first popped in ...
- Gillette Goes To Fashion Week
Marketing Daily, Karl Greenberg - Thursday, February 9, 2012
Procter & Gamble's Gillette brand is focusing on menswear during New Yo ...
- Lego Goes Social For Hero Factory Idea
Marketing Daily, Aaron Baar - Wednesday, February 8, 2012
The project encourages Lego fans to produce a 30- to 90-second animat ...
- Secret Outcast Taps Pulos For Campaign
Marketing Daily, Karl Greenberg - Monday, February 6, 2012
P&G's Secret Outlast Anti-Perspirant and Deodorant brand is partnering with Jenni Pul ...
- Top Loyalty Engagement Brands In Boomers
Marketing Daily, The Editor - Monday, February 6, 2012
Today, subscribers will be getting Engage:Boomers. Here are the top brands ...
- 'Mean' Joe Greene Does Redux For P&G
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 3, 2012
"Mean" Joe Greene, a four-time Super Bowl champion with the Pittsburgh Steeler ...
- P&G Alums Publish Book
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 2, 2012
Procter & Gamble's alumni network, a group of 18,000 former P&Gers, h ...
- Schick Goes After Gillette With Hydro 5
Marketing Daily, Karl Greenberg - Wednesday, February 1, 2012
The shaving division of Energizer Personal Care is mocking Gillette in ...
- P&G To Cut 1,600 Jobs
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 31, 2012
Facing flat market shares and growing investor pressure to cut costs, Proct ...
- Mr. Clean, Sargento, J&J Launches Get The Nod
Marketing Daily, Karlene Lukovitz - Monday, January 30, 2012
Which new 2011 products were considered best by the consumers who u ...
- Pantene Signs 11 Well-tressed Olympians
Marketing Daily, Sarah Mahoney - Friday, January 27, 2012
In the U.S., TV and print ads will rely heavily on swimm ...
- Consumer Prices Lose Their Elasticity
Marketing Daily - Top of the News, Thom Forbes - Monday, January 30, 2012
You know price resistance is palpable when Procter & Gamble, for a ...
- Colgate To Up Ad Spending
MediaDailyNews, Fern Siegel - Thursday, January 26, 2012
Colgate-Palmolive says it will step up ad spend this year. ...
- P&G Launches Charity Facebook Campaign
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 26, 2012
P&G is launching 1 Like = 1 Day, a Facebook campaign ...
- General Mills Ties Into 3D 'Star Wars' Release
Marketing Daily, Karlene Lukovitz - Monday, January 23, 2012
The Force will be with General Mills' Big G Cereals starting ...
- Chillax: Aura Cacia Calls For National Day
Marketing Daily, Aaron Baar - Thursday, January 19, 2012
Having identified Jan. 23 as one of the most stressful days ...
- P&G Signs Olympian, And Three Stars
Marketing Daily, Karl Greenberg - Thursday, January 19, 2012
Procter & Gamble is inking a partnership with Alicia Sacramone, Beijing 20 ...
- GearWrench Extends Advertising To New Market
Marketing Daily, Karl Greenberg - Monday, January 16, 2012
Baldwin& principal David Baldwin tells us that the agency, which has work ...
- Nature Made Taps Amazon Advertising
Marketing Daily, Karl Greenberg - Monday, January 16, 2012
Dietary supplement brand Nature Made has hired Amazon Advertising as AOR. T ...
- P&G Brings Back 'Moms' To Olympics
Marketing Daily, Karl Greenberg - Friday, January 13, 2012
P&G says it plans also to raise $5 million to help establi ...
- Old Spice Back With Crews
Marketing Daily, Karl Greenberg - Thursday, January 12, 2012
Old Spice's effort for Red Zone body sprays is called "Smell ...
- Procter & Gamble Brings Back "Thank You Mom"
Raw, Karl Greenberg - Friday, January 13, 2012
Procter & Gamble, a Worldwide Olympic Partner, is bringing back the 'Tha ...
- Condom Ad Cites The Alternative: Fatherhood
Marketing Daily, Tanya Gazdik - Wednesday, January 11, 2012
The campaign for Okamoto USA, Inc.'s thinnest-ever condom, the 0.04-mm. thick Cro ...
- P&G's Gillette Launches Olympic Bid
Marketing Daily, Karl Greenberg - Monday, January 9, 2012
Procter & Gamble's Gillette brand has signed 24 athletes from 18 countri ...
- Axe Ads Fragrance For Women
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 9, 2012
Heretofore, Axe has been for men. Now, the Unilever deodorant brand ...
- Judge Blocks Clorox Cat Litter Ad
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 6, 2012
A federal judge blocked Clorox from airing a TV ad for Fre ...
- Paper Mate Launches 'Most Stolen Pen'
Marketing Daily, Karl Greenberg - Thursday, January 5, 2012
Like rollerball-style instruments, InkJoy pens are designed to offer a butter-like writi ...
- On Brands And Blocks
Marketing Daily, Josh Kimball - Thursday, January 5, 2012
Girls looking for a new buddy can now say hello to Le ...