- Reducing CPA In Google Ads
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 18, 2018
Taping into location and boosting the quality score of the site a ...
- 2018 Back-To-School Shopping Generated $58 Billion Online
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 13, 2018
Paid search generated 20.3% for retailers from back-to-school and Labor Day purchas ...
- Google Gets Marketer Pushback On Automation
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 11, 2018
Marketers have mixed responses to changes that restrict their ability to optimi ...
- Amazon Gaining On Google, But Overall Growth Plateaus
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 5, 2018
Data scheduled for release Thursday shows Amazon overtook Google in product searche ...
- Google Pushes Hard To Regulate Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 4, 2018
Google began restricting third-party tech support service ads worldwide and plans ...
- RBC Survey: Strong Online Ad Growth Trends 'Largely Intact'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 4, 2018
Overall, 86% of marketers spent part of their budget on paid searc ...
- Marketers Spent 165% More On Amazon Sponsored Product Ads In Q2
Performance Marketing Insider, Laurie Sullivan - Friday, August 31, 2018
While Sponsored Products took the majority of Q2 ad spend, ad spendi ...
- Google Updates Permission Rights In Search Console
Performance Marketing Insider, Laurie Sullivan - Thursday, August 30, 2018
User management and collaboration updates are the features that seem to ...
- Google Introduces 'Ad Strength,' New Metric Measures Relevance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 27, 2018
The metric gives marketers a barometer to indicate whether the ad conte ...
- Online Advertising Ranks High -- But Not As High As Email
Email Marketing Daily, Ray Schultz - Monday, August 20, 2018
Two-thirds of all U.S. businesses advertise online, but even more deploy ema ...
- Google Extends Responsive Search Ads Availability, Text Ads Gain Characters
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 9, 2018
In September, the company will roll out responsive search ads to mo ...
- Search Share: Trump Vs. Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 6, 2018
Marketers for President Trump's website are rallying for organic and paid-search mark ...
- Search Agreements With Rivals Were Lawful, 1-800 Contacts Argues
Digital News Daily, Wendy Davis - Monday, July 30, 2018
1-800 Contacts plans to defend itself in an antitrust lawsuit by argui ...
- Microsoft Bing Expands Ad-Bidding Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 31, 2018
Bing Ads on Monday expanded its automated bidding strategies for campaigns th ...
- Marketers Spent 165% More On Amazon Sponsored Product Ads In Q2
Performance Marketing Insider, Laurie Sullivan - Thursday, July 19, 2018
And while Sponsored Products took the majority of ad spend in t ...
- Google Pushes Automation, Wants Search Marketers To Commit
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 12, 2018
Committing to automation may be a double-edged sword for search marketers ...
- Google's Algorithms Learn To Automate All Parts Of Advertising Across Its Services
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 10, 2018
Google announced tools that let artificial intelligence fine-tune ads -- helping markete ...
- Google My Business Insights Report Quietly Adds Keyword Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 5, 2018
The Google My Business Insights report provides keyword data on the mo ...
- Exposure To Public Health Ads Online Promotes Better Long-Term Health, Fitness: Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 5, 2018
The study found that people exposed to public health ads online we ...
- A Primer On Growing Your Business
Research Brief, Jack Loechner - Thursday, July 5, 2018
According to writer Tanya Van Kampen, suggesting how to get your busine ...
- California Privacy Bill's Ambiguity Will Shake Up Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 3, 2018
Search engines will need to list information on what information they collec ...
- Oath Spearheads Wells Fargo's Digital Campaign To Rebuild Trust
Digital News Daily, Laurie Sullivan - Friday, June 29, 2018
Data shows the message rings true with consumers -- the authentic apologi ...
- Search To Drive Mobile, Data Says
Performance Marketing Insider, Laurie Sullivan - Monday, July 2, 2018
Advertisers spent $20.6 billion on mobile search in 2017, or 44% ...
- Adthena Tracks NBA Finals Keyword Terms
Performance Marketing Insider, Laurie Sullivan - Friday, June 22, 2018
Kayak and Expedia came out the biggest winners in terms of cli ...
- Onward To Digital And Innovative Ideas
Performance Marketing Insider, Laurie Sullivan - Thursday, June 21, 2018
The shift to digital and emerging technologies and the inability of so ...
- Elite SEM's Acquisition Of Email Aptitude Creates Full-Service Agency
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 13, 2018
Forest Bronzan, founding CEO, Email Aptitude, will become evp-CRM/email marketing, Elite S ...
- Grocer Carrefour Partners With Google To Sell Food Online In France
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 11, 2018
Carrefour in France has entered into a partnership with Google to se ...
- Adthena Finds Way For Brands To Compare Campaigns With Competitors
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 7, 2018
The dashboard allows advertisers to benchmark themselves vs. competitors in impression shar ...
- NetElixir Ties Search Platform To Bing Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 6, 2018
The deal will allow marketers at small to medium-sized businesses to optimi ...
- Google Search, Ad Tools Had A $283B Economic Impact In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 1, 2018
A report published Thursday estimates that more than 1.5 million businesses, websi ...