- Amazon Search Focuses On Its Private Labels
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 31, 2018
Paid search accounted for 65% of all traffic to AmazonBasics electronics product ...
- Search Is Back, And It's Eating Display's Lunch
London Blog, Sean Hargrave - Thursday, May 31, 2018
It is often overlooked, but Warc says search is growing again ...
- Mary Meeker: Google Shifting To Commerce, Amazon To Ads And Search
Performance Marketing Insider, Laurie Sullivan - Thursday, May 31, 2018
The biggest trends influencing search marketers include smartphone shipments, voice search a ...
- Bing Ads In-Market Audiences Rolls Out In U.S.
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 29, 2018
Microsoft began rolling out Bing Ads In-market Audiences on Tuesday to bran ...
- Adthena Introduces AI Categorization For Search Terms
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 24, 2018
The tool automatically builds search groups and organizes categories to help markete ...
- Loophole In Google's Verification Process For Rehab Category Concerns Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 24, 2018
Some marketers think the verification process is taking too long. Google announc ...
- Paid Search: Meghan Markle And The Royal Wedding
Performance Marketing Insider, Laurie Sullivan - Thursday, May 24, 2018
Speculation around what Meghan Markle would wear impacted the amount marketers spe ...
- Adobe Adds Advertising Analytics For Paid Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 18, 2018
The move enables marketers to combine intent from offsite advertising strategies wi ...
- Google Requires Parallel Tracking In AdWords, Warns When Web Pages Are Unsecured
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 17, 2018
Google announced Thursday that it will require all AdWords advertisers to u ...
- Paid Search: Best Mother's Day Media For Purchases
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 16, 2018
Paid search was the best last-click channel for Mother's Day with near ...
- Google Presses Judge To Send Edible Arrangements' Suit To Arbitration
Digital News Daily, Wendy Davis - Thursday, May 10, 2018
Google says in papers filed this week that its terms of servi ...
- Amazon Shutters Google Shopping Campaigns
Performance Marketing Insider, Laurie Sullivan - Monday, May 7, 2018
Amazon "abruptly" shuttered its Google Shopping campaigns after competing in the aucti ...
- Google Becoming Gatekeeper Of Data With DoubleClick ID Restrictions
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, May 6, 2018
"We're partnering with advertisers and partners on other ways to measure ...
- Why Cannes Lions Named Google Creative Marketer Of The Year
Performance Marketing Insider, Laurie Sullivan - Friday, May 4, 2018
Google has been called a master marketer -- of its own produc ...
- Marketers Spend 11% More On Search, Fueled By Europe
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 26, 2018
Click-through rates for search rose 25% year-over-year, showing how improved ad targeti ...
- Purple's Hyper-Elastic Marketplace
Show Daily, Joe Mandese - Wednesday, April 25, 2018
Brett Swensen, email & automation manager at mattress brand Purple, demonstrated literal ...
- Alphabet's Google Looking Better Based On New Accounting, Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 23, 2018
Net earnings for Google's parent company Alphabet soared 73% to $9.4 billi ...
- Marketers Spending 20% More On Google
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 20, 2018
When Alphabet, Google's parent company, reports first-quarter earnings April 23, digital advertisi ...
- Even Positive Fake Reviews Can Improve Paid Search Conversion Rates
Performance Marketing Insider, Laurie Sullivan - Friday, April 20, 2018
It looks like bogus online reviews for rehab centers are back. Th ...
- GDPR-Related Searches Rising On Organic, Driving Up Paid Cost Per Clicks
Performance Marketing Insider, Laurie Sullivan - Thursday, April 19, 2018
As the deadline for the European Union's General Data Protection Regulation complian ...
- Search Terms Reflect A Change In Grocery Shelves
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 18, 2018
If product categories shelved in center-store aisles have become more important, p ...
- Google Sets Vetting Process To Restart Alcohol, Drug Treatment Ads In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 17, 2018
The ads will be vetted by a third party to verify a ...
- TurboTax, H&R Block Dig Deep In 2018 For TV, Paid-Search Ads
Performance Marketing Insider, Laurie Sullivan - Monday, April 16, 2018
Companies that prepare taxes spent more than $192 million to advertise ...
- Amazon Launches Search Services For Small Agencies Through Alexa.com
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 12, 2018
Alexa.com, an Amazon subsidiary focused on analytics and data, began rolling o ...
- Google DoubleClick Search, adMarketplace Integration Creates Engine Track Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 11, 2018
The partnership will launch what the companies call "Engine Track" reporting. T ...
- 36% Of CMOs Say They Outsource Advertising Functions
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 10, 2018
Not surprisingly, in a survey of 120 CMOs, 43% of respondents sa ...
- SMBs Still Struggle With SEO, Paid Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 10, 2018
The growth in 2017 from the Total Median Effectiveness score was primari ...
- Bing Ads Rolls Out Mobile, Desktop Price Extensions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 4, 2018
Bing Ads announced the addition of price extensions on Wednesday for mobi ...
- Amazon Could Lead In Search Ad Business By 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 3, 2018
Amazon's fledgling advertising business could grow to around $20 billion in 202 ...
- Paid Search, Shopping Campaign Media Buys Continue To Rise
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 30, 2018
Tracking spend on paid search and shopping campaigns in Q1 2018, Merk ...