- Chinese Internet Brands Show Strength In BrandZ Ranking As U.S., China Debate Tariffs
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 26, 2018
As tariff discussions between the U.S. and China heat up, Kantar Millwa ...
- Google Working On Non-Personalized Ad-Serving Option To Comply With GDPR
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 23, 2018
Publishers working with Google that target ads to European consumers will ga ...
- Honda Dealership Uses Google 'To Move At The Speed Of The Customer'
Performance Marketing Insider, Laurie Sullivan - Friday, March 23, 2018
Paragon Honda, in partnership with its agency Team Velocity, collaborated with Goog ...
- No Surprise: Google, Facebook Lose Ad Dollars To Amazon And Snapchat
Performance Marketing Insider, Laurie Sullivan - Monday, March 19, 2018
As ad agencies pour money into business practices that support search a ...
- SEO Misconceptions Lead Small Businesses To Pull Back Investments
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 19, 2018
Some 55% of small businesses plan to invest in search engine optimizati ...
- Adthena Austin Office Opens During SXSW, Releases Google Shopping Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 12, 2018
The study by Adthena shows that Google Shopping product listing ads n ...
- Search Shows Real Estate Sales Rising, Along With Vacant Land Purchases
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 7, 2018
In data released this week, Hitwise shows that nearly every major purcha ...
- 3Q Digital Goes Independent, Founder Leads Buyback From Harte Hanks
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, March 3, 2018
"We think there is still a ton of disruption coming to marketin ...
- Kenshoo Takes An Oath To Remain Native; Search Marketers Outline Top Goals
Performance Marketing Insider, Laurie Sullivan - Friday, March 2, 2018
Oath has begun to integrate in-store, point-of-sale retail data into online ...
- How Digital Ad Spending Accelerates E-Commerce Growth, Why That Is Good For 'Traditional' Media
Research Intelligencer, Joe Mandese - Friday, March 2, 2018
Two essential pieces of intelligence about the media economy were unveiled duri ...
- Nonprofits Struggle With Google's Funding Policy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 1, 2018
In December, Google announced it would stop funding groups that generate clic ...
- Marketers Trailing IT Professionals In Use Of Analytics, Data For Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 28, 2018
The survey asked marketers which paid media is best for acquisition. Soci ...
- Search And The Life Cycle Of Android, iOS Mobile App Retention Rates
Performance Marketing Insider, Laurie Sullivan - Monday, February 26, 2018
Worldwide mobile ad spend rose 33.6% to $142 billion, with $17 billi ...
- Bing Search Tests Trending Info In Carousel Format
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 23, 2018
A new search feature on Bing will bring up trending information ...
- Google Defeats Suit Over 'Rampant' Click Fraud
Digital News Daily, Wendy Davis - Thursday, February 22, 2018
An advertiser who sued Google for click fraud failed to address wheth ...
- Valentine's Day Searches Lead To Increase In Online Average Order Value
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 21, 2018
Search and purchase insights released Wednesday show an interesting trend in consum ...
- Google Combines Payment Systems, Will Cryptocurrency Follow?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 20, 2018
The rollout of Google Pay began Tuesday. The new app for Andro ...
- Artificial Intelligence And The Changing Mindset Of Consumers
Performance Marketing Insider, Laurie Sullivan - Friday, February 16, 2018
A survey by Northeastern University and Gallup explores the impact artificial intelligen ...
- FTC Urged To Uphold Finding Against 1-800 Contacts In Battle Over Search Ads
Digital News Daily, Wendy Davis - Wednesday, February 14, 2018
"Consumers are in the dark because 1-800 methodically secured from all ...
- Google Regulates Resale Of Online Ticket Sales To Curb Scalping
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 7, 2018
Secondary ticketing websites have created controversy in the last few years, a ...
- Patriots Featured In More Super Bowl Search Ads, Searches Than Eagles
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 7, 2018
The Eagles won the Super Bowl, but the Patriots had the mo ...
- SEO Metrics You Should Be Tracking But Probably Aren't
Search & Performance Marketing Daily, Hamlet Batista - Wednesday, February 7, 2018
Determining your SEO success means more than just tracking Google page ranking ...
- The Web Takes Home Repair Services Backwards
Media Insider, Steven Rosenbaum - Monday, February 5, 2018
Sometimes you just get it wrong - way wrong. A number ...
- Bing Ads Now Offers One Login For Multiple Accounts
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 1, 2018
Agencies managing several accounts running on Bing Ads can now use o ...
- Microsoft Revenue From Bing Search Ads Rose In 2017
Performance Marketing Insider, Laurie Sullivan - Thursday, February 1, 2018
Microsoft reported that revenue from search advertising rose to $1.8 billion f ...
- Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 31, 2018
Helping marketers to track conversions, Bing on Wednesday introduced a way ...
- Amazon's Potential -- What The WSJ Didn't Say
Performance Marketing Insider, Laurie Sullivan - Monday, January 29, 2018
eMarketer estimates that Google will report earnings on Thursday of $83.4 billi ...
- Why And Where Costs Are Rising On Search Clicks
Performance Marketing Insider, Laurie Sullivan - Friday, January 26, 2018
As costs per click continue to rise, Bing leads with a 2 ...
- Advertisers' Spend Rose 32% On Bing And Yahoo Gemini In Q4
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 25, 2018
Overall, marketers spent more on search ads from Google, Bing, Yahoo, a ...
- All Aboard, Google Express Predictions
Performance Marketing Insider, Laurie Sullivan - Friday, January 19, 2018
The Google Express marketplace will become a major push for Google ...