- Average Order Value Online Rises During 2017 Holiday Season
Performance Marketing Insider, Laurie Sullivan - Thursday, January 11, 2018
Data released Thursday shows an increase of average order value online duri ...
- Amazon 'Exploiting' Google's Weaknesses, Forrester Says
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 5, 2018
Amazon has become a more preferred destination for online shopping searches, accordi ...
- 2018 Search Resolutions From Marketers At Brands, Agencies, Analyst Firms
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 4, 2018
Resolutions among analysts, marketers and agency executives centered on data and spendi ...
- Predictions: How Search Will Be Transformed In 2018 And Beyond
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 2, 2018
Artificial intelligence will help Amazon increase ad revenue and will support med ...
- Search Disruptions: How Brands Will Compete With Google, Facebook In 2018
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 26, 2017
Brands are concerned about how much artificial intelligence and machine learning th ...
- Digital Ad Spending Tops $40B In First Half, IAB Reports
MediaDailyNews, Laurie Sullivan - Wednesday, December 20, 2017
Mobile took 54% of total digital ad revenue in the first ha ...
- 7 Consumer Sites Dominate Holiday Search In United Kingdom
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 20, 2017
Data from AdGooroo, a Kantar Media company, shows seven consumer sites dominati ...
- Search: From Algorithms To Artificial Intelligence
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 20, 2017
Kantar's Millward Brown published a set of predictions Wednesday. Most are expect ...
- What Part Of A GBP2bn Fine Hasn't Made Google Play Nice?
London Blog, Sean Hargrave - Tuesday, December 19, 2017
The European Commission will decide whether Google has reformed. Looks like ...
- Marketers Discover Amazon Strategy Through Non-Branded Terms
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 13, 2017
The lure of non-branded terms to attract consumers has become dominant ...
- 60% Of Marketers To Increase Focus On Organic Search in 2018
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 12, 2017
Organic search is the top-performing channel in 2017 and will be ...
- Research Suggests Bing Trumps Google For ROI
Around the Net In MAD London, Sean Hargrave - Monday, December 11, 2017
It may be easy to think that search is all about Googl ...
- Amazon's Success Driven By Preference For Pure Brand Terms
Digital News Daily, Gavin O'Malley - Wednesday, December 6, 2017
Amazon won nearly half (49.65%) of the category's click share during Octob ...
- Google Data Suggests Marketers Should 'Keep The Lights On' After Christmas
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 7, 2017
While the last week before Christmas picks up and becomes very loca ...
- Toy Retailers, Except Amazon, Find A Niche With Google Product Listing Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 6, 2017
Toy advertisers digging deep into paid search didn't hold back when ...
- Search Drives Majority Of Cyber Monday Conversions: Adobe
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 28, 2017
Shopping hit a new record with the greatest number of online sal ...
- Holiday Mobile Purchases Set Record, Jump To Meet Search Growth
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 27, 2017
Mobile set a new record during the Thanksgiving holiday weekend, representing 53. ...
- Russia's Yandex Woos Publishers With Quicker Page Load Times
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 22, 2017
On Wednesday, the company announced Turbo-pages to help publishers increase page downlo ...
- Brands Losing Nearly 27% Of Paid-Search Clicks To Affiliates
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 22, 2017
Affiliate marketers are becoming more aggressive in perfecting their craft of capturi ...
- Thanksgiving Day Online Consumer Spend Rises 16.8% YoY
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 24, 2017
Search has become a top driver for retailers, according to the dat ...
- Google: When Holiday Search Jumps From Non- To Branded Keywords
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 21, 2017
The biggest shift in consumer behavior is seen just weeks prior ...
- Search Ads Impacted By Word Choice
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 21, 2017
Word choice is critical in advertising copy, especially during the holidays wi ...
- Google Reimagines AdWords With New Features
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 16, 2017
Google reintroduced AdWords Thursday, tweaking existing features and adding new ones intend ...
- Adobe Advertising Cloud Search Announces New Integrations With Microsoft Bing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 15, 2017
Adobe Advertising Cloud Search, the company's search advertising solution, deepened its relationsh ...
- Costco Launches Search Campaign For Food Delivery Service
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 14, 2017
Costco, which has long stressed the stability of in-store experiences, recently launch ...
- Amazon Marketing Services Launches In Canada
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 10, 2017
Sponsored Products, Headline Search, and Product Display Ads will run on Amazon. ...
- Google Asks U.S. Government For New Online Political Ad Rules
Performance Marketing Insider, Laurie Sullivan - Friday, November 10, 2017
The Russian influence seems to go much further than political ads. Goog ...
- Elite SEM Makes Its First Acquisition, OrionCKB
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 8, 2017
The deal strengthens Elite's paid-social offerings, said Zach Morrison, president at Eli ...
- Forrester Names 12 Search Agencies In Wave Report
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 3, 2017
The sixth Wave report uses 25 factors to evaluate search marketing agencie ...
- Adobe Holiday Online Sales Forecast To Surpass In-Store By 10%
Digital News Daily, Laurie Sullivan - Thursday, November 2, 2017
Adobe estimates that $19.7 billion will be spent between Thanksgiving and Cyb ...