Amazon Marketing Services in Canada became available Friday. The move makes the company's suite of click-based advertising products available to brands through a self-service portal.
Sponsored Products, Headline Search, and Product Display Ads will run on Amazon.ca based on relevant keyword searches, products, and shopper interests. Campaign budgets start at $100.
The ad units serve up based on an auction model, similar to Google and Bing. Advertisers provide what they are willing to pay for each click, and only pay when a customer clicks on their ad.
The company also made available the ability for brands to create their own Amazon Store.
Yoram Weinreich, chief growth officer for Simpli Home, used Amazon Marketing Services in the U.S. and plans to expand the use into Canada.
Amazon introduced display advertising on Amazon.ca in 2015. Its offering also spans advertising on websites within and outside of Canada including IMDb, Twitch, and programmatically on third-party sites and mobile apps.
Tamir Bar-Haim, head of Amazon's advertising business in Canada, said in a prepared statement that marketers in Canada can now tap into the range of advertising solutions available to brands just in time for the holidays.
In late October, ClickZ Intelligence released findings from an Amazon-focused study in partnership with Catalyst, part of GroupM. The data reveals that 63% of companies advertising on Amazon plan to increase their budget during the next 12 months, compared with 54% for Google, 53% for Facebook, 27% for Bing and 23% for Twitter.
The report is based on a survey of more than 250 North America-based business-to-consumer marketers in July 2017.