- Amazon Video To Help Marketplace End Year In Top 5 For Search Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 26, 2017
Amazon began inviting millions of merchants already selling on the marketplace ...
- Bing Ads Investments Up 22%, CPCs Fall
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 25, 2017
For the first time, iProspect detailed quarterly Bing Ads data in i ...
- Amazon Sponsored Products Ads Account For 82% Of Its Marketplace Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 25, 2017
The biggest ad format on Amazon, Sponsored Products Ads, gets about 8 ...
- Scaring Up Search Dollars Driving Online Foot Traffic To Stores
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 25, 2017
A shift in shopping keeps showing up in numerous research studies. T ...
- AdGooroo: Halloween Campaigns Show Strength In Either Search Ads, PLAs
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 23, 2017
HalloweenCostumes.com and Amazon ranked first and second among text ad advertisers wi ...
- Google Attribution Rolls Out To Thousands Of Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 20, 2017
After years of trying to attribute the click, view and other consum ...
- Pitney Bowes Warns Retailers To Rethink Holiday Service
Performance Marketing Insider, Laurie Sullivan - Friday, October 20, 2017
The findings suggest that 67% of online shoppers turn to marketplaces li ...
- AdHawk Acquires Automate Ads, Without The Negative Vibes
Performance Marketing Insider, Laurie Sullivan - Thursday, October 19, 2017
The internet is borderless, as recent history has shown, with both positiv ...
- Amazon Patent Hangs Advertising On Real-Time Updates To Recommendations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 18, 2017
The patent -- initially filed in May 2014, updated in June a ...
- Google Shopping Automates Pricing, Availability
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 18, 2017
Google has created technology that automatically updates price and availability in Goog ...
- Bing Ads Rolls Out Multi-Linking Search Feature
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 17, 2017
Bing Ads now allows marketers to link multiple search campaign accounts. T ...
- Pinterest Introduces Self-Serve Search Ad Platform With Autotargeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 18, 2017
Pinterest has introduced a self-service suite of tools that advertisers can fi ...
- How Google Determines Features To Serve
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 17, 2017
A lot goes into determining what advertisement Google will serve on ...
- Search Offset By Consumers Moving Away From Black Friday Deals
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 17, 2017
A consumer trend to shop during the best deals, and not necessari ...
- ANA, 4As And IAB Include Browsers In Self-Regulatory Digital Ad Standards
Digital News Daily, Laurie Sullivan - Thursday, October 12, 2017
Google said it would begin blocking ads in Chrome that don't comp ...
- Microsoft Bing Introduces Maximize Clicks Automated Bid Strategy
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 10, 2017
Bing Ads introduced Maximize Clicks on Tuesday. With the automated bidding featur ...
- Location-Based Placed Develops Attribution For Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 10, 2017
The platform directly measures the search click through a redirect implemented ...
- Google Hires Former Search Journalist Danny Sullivan
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 6, 2017
Sullivan announced the move Friday. In a blog post, he explains th ...
- MediaPost Seeking Nominations For Search Agency Of The Year
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 3, 2017
If an agency is doing remarkable work that reflects vision, innovation a ...
- Search Advertising On Growth Track For 2017, Impact Of Amazon Still Unknown
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 29, 2017
The long-term impact of Amazon Sponsored Ads remained the big unknown duri ...
- AI Best Technology To Detect, Stop Ad Fraud, Estimated At $19B Loss In 2018
Digital News Daily, Laurie Sullivan - Tuesday, September 26, 2017
Juniper expects invalid traffic from fraudsters to become the biggest threat ...
- Google To Lose Millions From Restricting Addiction Treatment Search Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 20, 2017
Advertisers spent about $78.1 million for desktop search ads based on 157-relat ...
- BuzzFeed Suggests Google Ad Platform Allows Advertisers To Target Racist Terms
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 15, 2017
BuzzFeed News ran an ad campaign targeted to keywords like "White people ruin ...
- Zenith Ad Forecast Downgraded Again
MAD, Larissa Faw - Sunday, September 10, 2017
The agency cited pockets of macroeconomic troubles worldwide. Despite some uncertainties ...
- Bing Ads Suggest Remarketing Bid Adjustments
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 6, 2017
Bing Ads has added suggestions for remarketing bid adjustments to the Opportunities Tab usi ...
- To Optimize Or Not? Google Updates AdWords Ad Rotation Settings
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 30, 2017
With Google's AdWords update, two options become available in September: Optimize, whi ...
- Amazon, Walmart Give A Lift To Marketers Optimizing For Non-Branded Search Terms
Performance Marketing Insider, Laurie Sullivan - Thursday, August 24, 2017
Brand marketers who understand how consumers search for their products on marketplac ...
- Paid-Search Advertising Still Outranks Social In Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 23, 2017
When it comes to pay-per-click advertising, paid-search text ads remain the be ...
- Voice, AI, Mobile Dominate Search As IoT Hits $800B In 2017
Performance Marketing Insider, Laurie Sullivan - Friday, August 18, 2017
Marketers are not preparing for a world where mobile, voice and loc ...
- Is Amazon Suppressing Search Results, Or Is There A Glitch?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 11, 2017
Several sellers in the Amazon Forum are debating whether Amazon suppresses sear ...