- Law Firm Drops Lawsuit Against Google Over AdWords
Digital News Daily, Wendy Davis - Wednesday, August 2, 2017
A New York law firm that sued Google for alleged trademark infringeme ...
- Paid-Search ROI Continues To Fall
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 1, 2017
A report released Tuesday implies that during the past six years, t ...
- Netflix Chooses Organic, Product Placement Over Paid Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 31, 2017
AdGooroo estimates Netflix's organic clicks in January to have an equivalent paid-sear ...
- Amazon Ads Ineffective, Say 40% Of SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2017
Lack of knowledge on how to use Amazon's platform suggests the marketpla ...
- Bing Ads Reshaped By Marketer Feedback
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2017
Marketers want Microsoft to allow Bing Ads to target LinkedIn audiences, accordi ...
- Google Optimizes Plasma Beams
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 26, 2017
The optimization techniques now are not about organic search or paid searc ...
- CPCs Reach All-Time High
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2017
The drive to dominate search results has sparked a bidding war, drivi ...
- Contact Lens Retailers Settle Antitrust Lawsuit Over Search Ads
Digital News Daily, Wendy Davis - Friday, July 21, 2017
Contact lens retailers National Vision and Arlington Contact Lens have agreed ...
- Kenshoo Forms Ecommerce Biz, Opens Platform To Amazon Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 21, 2017
After closing a round of investment funding, the traditional search ad platfo ...
- Paid Search Spikes, Once Again Pushing Organic Queries Further Down Page
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 19, 2017
Google, Bing and Yahoo have been pushing more advertising spots per keywo ...
- BitClave Builds Decentralized Search Ad Platform
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 17, 2017
BitClave proposes a system in which intermediaries are eliminated and interactions a ...
- Paid-Search Advertising Still Outranks Social In Performance
Performance Marketing Insider, Laurie Sullivan - Friday, July 14, 2017
Although they struggle to keep up with new tech, marketers repeatedly te ...
- Google, Bing Drive Traffic To Amazon, More Data Shows Reliance On Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 11, 2017
Until brands can determine how to get people to type a websi ...
- Marriott, Wyndham Gain Direct Traffic, Bookings From Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 11, 2017
Hotels seem to be doing a better job of driving consumers direct ...
- Your Groceries Got Smarter: Amazon's Disruption To Retail Advertising
Search & Performance Marketing Daily, Christi Olson - Tuesday, July 11, 2017
Change is in the air as Amazon and Whole Foods unite ...
- Microsoft Bing Data Argues Search Engines Lead To More Purchases On Amazon
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 10, 2017
Some 71% of retail searches begin on a search engine and n ...
- Search Veteran Wilson Named LendingTree CMO
Performance Marketing Insider, Laurie Sullivan - Monday, July 10, 2017
LendingTree is stepping up its advertising and marketing efforts to take ...
- Most Expensive Keywords In The U.S.
Performance Marketing Insider, Laurie Sullivan - Monday, July 3, 2017
Interestingly, the keywords for the category of Business Services include Data Ro ...
- [24]7 Adds High-Frequency Bidding Per Device For Search Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 30, 2017
High-frequency bidding refers to the number of times that marketers can adju ...
- Amazon Gaining Searches, Clicks For Paid Advertising
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 28, 2017
Appliances and garden supplies are two categories in which Amazon leads ...
- EU To Google -- Stop Doing Evil!
London Blog, Sean Hargrave - Tuesday, June 27, 2017
The record $2.7bn fine is finally announced, but one has to wond ...
- Bing Ads Adds Competitive Share Of Voice
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 27, 2017
Marketers can now add Competitive metrics, also referred to as Share ...
- Edward Jones, Morgan Stanley Demonstrate Unique Organic, Paid-Search Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2017
Integration of organic, local and paid-search strategies increases click-share percentages, a rece ...
- DMA: Programmatic, Mobile Payments Lead Marketing Tech Adoption
Digital News Daily, Tobi Elkin - Wednesday, June 21, 2017
A new report by the Data & Marketing Association (DMA) finds th ...
- ROI Means Email Beats Social And Paid Search Every Time
EuroMail, Sean Hargrave - Wednesday, June 21, 2017
Email marketing has an ROI four times higher than social and pa ...
- Google Takes Further Steps To Protect Brands From Extremist Content, Ahead Of Vidcon
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2017
On Sunday Kent Walker, general counsel for Google, outlined four steps th ...
- Voice, AI, Mobile Dominate Search As IoT Hits $800B In 2017
Performance Marketing Insider, Laurie Sullivan - Thursday, June 15, 2017
Marketers are not preparing for a world where mobile, voice and loc ...
- How To Prepare For Changes To AdWords Enhanced CPC
Search & Performance Marketing Daily, David Grow - Friday, June 9, 2017
An automated bidding strategy within Google AdWords, Enhanced CPC considers an arr ...
- Alphabet Chairman Said 'Principles Of Science' Govern Decisions At Google
Performance Marketing Insider, Laurie Sullivan - Thursday, June 8, 2017
Could the very public stance that some companies are taking on politic ...
- LiveRamp Adds People-Based Search Targeting For Google Customer Match
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 7, 2017
Marketers can now target individual consumers in Google search queries even wh ...