- PPC Spend Shows Conservatives Target Brexit, Labour The 'Dementia Tax'
Around the Net In MAD London, Sean Hargrave - Tuesday, June 6, 2017
"Campaign" has been looking at Conservative and Labour search advertising spending, whi ...
- TV's ROIs Dominate All Media
Television News Daily, Wayne Friedman - Thursday, June 1, 2017
From 2010-2016, TV advertising consistently outperformed digital among key return on investme ...
- Google Introduces Maximize Conversions With Smart Bidding
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 1, 2017
Earlier this week, Google introduced Maximize Conversions, a Smart Bidding strategy that automatical ...
- Unusual Keywords Trending For MuscleEgg's Mobile Search Traffic
SearchBlog, Laurie Sullivan - Wednesday, May 31, 2017
The available search traffic for one of MuscleEgg's top targeted keyword phras ...
- Google Tests AMP Landing Pages For Search Ads, Converts Display Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 23, 2017
A new AdWords beta that allows marketers to use fast-loading AMP pag ...
- Bot Fraud Estimated At $6.5B Globally In 2017, ANA Says
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 24, 2017
Ad spending should increase by 10% or more this year, but ...
- Mobile Searches Related To Mother's Day Rise 41% In 2017
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 22, 2017
Paid search at 40.6% remains the last channel clicked prior to purchas ...
- Google Introduces Attribution, Powers Ads And Analytics With Machine Learning
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 23, 2017
Google has transformed search engine advertising and marketing, but few might ha ...
- When Google VPS Becomes Next Search Targeting Option
SearchBlog, Laurie Sullivan - Monday, May 22, 2017
Google's visual positioning system (VPS), announced at its I/O conference last wee ...
- Delta Increases Site Traffic From Paid Search By 852%
SearchBlog, Laurie Sullivan - Friday, May 19, 2017
The AAA estimates 39.3 million Americans will travel at least 50 mil ...
- How OTT Services Will Change Search Advertising, Marketing
SearchBlog, Laurie Sullivan - Wednesday, May 17, 2017
Verizon and AOL will combine data with Yahoo to gain more insig ...
- Macy's, JCPenney Losing Search Clicks To Newcomers Like Rent The Runway
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 9, 2017
Paid search and product listing ads running on Google reveal that mo ...
- Predictive Analytics, AI Shave Time From Google AdWords Campaign Management
SearchBlog, Laurie Sullivan - Friday, May 5, 2017
LXRGuide: Agency uses machine-learning algorithms and forecasting data that can optimize multip ...
- The Halo Effect: Marketers Stuck In Last-Click Attribution
SearchBlog, Laurie Sullivan - Monday, May 1, 2017
At last week's MediaPost Search Insider Summit, a panel of search exper ...
- Google Parent Alphabet Q1 Revenue Surpasses $20B With Growth In Mobile Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2017
Parent company Alphabet reported Thursday that Google's own sales from services n ...
- Yandex Reports Increase In Earnings, Net Income Falls
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2017
The largest Internet search engine in Russia said revenue from its ...
- Search Contributes To Mobile Influence Of $1 Trillion In Retail Sales
SearchBlog, Laurie Sullivan - Wednesday, April 26, 2017
Optimizing data that links images with prices, store hours and locations n ...
- Bing Ads Analyzes Product Feed, Matches It With Relevant Search Queries
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 24, 2017
The new features rolling out this week include an online inventory upda ...
- Mobile CPCs On The Rise, Reach Highest Levels To Date In Q1
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 24, 2017
Mobile click share continued to grow in Q1, representing 59% of a ...
- Google Local Inventory Ads Begin To Have A Measurable Impact On Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 25, 2017
Some brands are seeing a much higher share of Google Shopping traff ...
- How Google Cashes In On The Space Below The Search Bar
Around the Net in Real-Time, Tobi Elkin - Monday, April 24, 2017
As Google prepares to report on earnings this week, the New Yo ...
- How OTT Services Will Change Search Advertising, Marketing
SearchBlog, Laurie Sullivan - Monday, April 17, 2017
Sean Galligan, Yahoo's VP and industry lead for technology, media and telec ...
- Google Advances In Near-Me Searches Prove Most Influential
SearchBlog, Laurie Sullivan - Wednesday, April 12, 2017
The proximity of the searcher to the physical address is the bigge ...
- Google Launches Fact-Checked Search Results
Around the Net In MAD London, Sean Hargrave - Monday, April 10, 2017
Google has launched a fact-checking service, "The Telegraph" reports. Results will ...
- A Deep Look Into Google's Largest Quality Crisis
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 5, 2017
Search advertising vet Danny Sullivan takes a deeper dive into Google's ongoi ...
- HomeAdvisor Invests $100 Million In Advertising With Upbeat Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 5, 2017
The upbeat TV ads will run on broadcast and cable networks includi ...
- Searches Spike When Connected To TV Ads
SearchBlog, Laurie Sullivan - Monday, March 27, 2017
Television ads often work as a reminder to do something or purcha ...
- Study Identifies Gaping Hole In Media-Buying Practices
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 23, 2017
Brands need to start pulling their search teams into media planning ...
- Searchmetrics Identifies The Most Visible Brands In Paid, Organic Search Across Google
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2017
The Searchmetrics analysis, which uses metrics to measure paid and organic visibili ...
- AT&T Suspending All Non-Search Ads On Google
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 22, 2017
AT&T says it's pulling all non-related search advertisements running on Google and YouTu ...