- FTC Rules Against 1-800 Contacts In Battle Over Search Ads
Digital News Daily, Wendy Davis - Wednesday, November 14, 2018
Contact lens retailer 1-800 Contacts violated the law by entering into agreemen ...
- Digital Media Solutions Acquires Fosina
Email Marketing Daily, Ray Schultz - Tuesday, November 13, 2018
With this purchase, DMS moves into the direct-to-consumer subscription market while providi ...
- IAB: Mobile Search Rose 37% To $13.5B In First Half Of 2018
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 13, 2018
Rising mobile ecommerce and search drove a record $49.5 billion in digit ...
- Apple To Make History On Amazon
Performance Marketing Insider, Laurie Sullivan - Monday, November 12, 2018
Product searches on Amazon have begun to outpace those on Google, Bi ...
- TripAdvisor Reduces Google Search, TV Ad Spend In Q3 2018
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 9, 2018
TripAdvisor has "more or less been able to drive the same numbe ...
- ContentSquare, Dynamic Yield Partner To Identify Consumer Intentions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 8, 2018
Partnership agreements are expected to increase as the shift to mobile a ...
- Consumers Say Marketers Do Customer Experience Wrong
Performance Marketing Insider, Laurie Sullivan - Thursday, November 8, 2018
Data released Thursday shows a major disconnect between marketers and consumers. Near ...
- Google Adds Four Metrics For Search Ad Positions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 7, 2018
Google's new search ad position metrics aim to give advertisers more clari ...
- Amazon Advertising More Than Doubles
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 26, 2018
In an earnings call, Amazon Chief Financial Officer Brian Olsavsky pointed ...
- Alphabet Misses Analysts' Estimates, But Google Advertising Gains Lead
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 25, 2018
Revenue from advertising rose to $28,954 billion in Q3 2018 compared wi ...
- Data Microsoft Didn't Reveal About Bing In Its Earnings Call
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 25, 2018
Bing Product Ads produced 61% of all non-brand Bing search ad clic ...
- Microsoft Allows Advertisers To Use LinkedIn Data For Search Ads On Bing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 23, 2018
Allowing advertisers to use LinkedIn data for search campaigns on Bing sugges ...
- Google Ads Trademark Rules Change Giving Agencies A Headache
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 23, 2018
Google has updated its Ads Trademarks policy and stated in a lett ...
- 'The Wall Street Journal': A Data-Driven Customer-Focused Growth Story
The MediaPost Cases, Nina Lentini - Tuesday, November 13, 2018
Current paywall models, said Dow Jones's Alex Halen, were a "one-size-fits-all approac ...
- Search Ads, Yes -- But Consumers Want Cashback Loyalty Programs
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 23, 2018
Consumers love your brand, but if the retailer doesn't have a cashba ...
- Bernstein Analyst Estimates Apple To Generate $2B In Search Ad Revenue By 2020
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 22, 2018
The analyst categorizes the $2 billion forecast as "conservative." The analysis ...
- Once Upon A Mattress: Telling Purple's Story
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The videos that get the attention of consumers all leverage humor a ...
- Holiday Calendar For Targeting Search Campaigns
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 17, 2018
In 2017, Google searches for "Black Friday" saw the highest growth spi ...
- Sears Failed At Ecommerce, Excelled At Private Labels
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 16, 2018
Unlike Amazon, Sears could not convince its aging high-value consumers to b ...
- Google Shopping Actions Signs On Best Buy, Nike, Sephora
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 16, 2018
The partnerships with Best Buy, Nike and Sephora, announced just prior ...
- Search Advertising, Marketing Slowly Moves In-House, Per ANA Study
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 15, 2018
Search engine marketing came in at No. 2 in an ANA surve ...
- Sears Bankruptcy Filing Led By Eroding Online Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 15, 2018
The decline of paid-search click share for Sears should have warned exe ...
- Bing Announces Changes To Its Political Ad Policy
Performance Marketing Insider, Laurie Sullivan - Monday, October 8, 2018
Bing plans to disallow U.S. and ballot measure ads. The changes wi ...
- Google Puts Shopping Ads On Sale In Europe
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 2, 2018
Baird Equity analysts noted Google's "Matching AdCredits," which provide advertisers with anoth ...
- Google Will Allow Certified Cryptocurrency Ads In U.S., Japan
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 25, 2018
Google claims disclosures will increase transparency and provide consumers with information ...
- Two-Thirds Of Ad-Spend Growth To Come From Paid Search And Social
Around the Net In MAD London, Sean Hargrave - Tuesday, September 25, 2018
Netimperative reports that two-thirds of growth in ad spend will come fr ...
- Search, Social To Drive 67% Of Ad Growth By 2020, Zenith Estimates
Digital News Daily, Laurie Sullivan - Monday, September 24, 2018
Estimates put global ad spend at $581 billion in 2018, with mo ...
- Apple Search Ads Now Supported By Kenshoo
Performance Marketing Insider, Laurie Sullivan - Monday, September 24, 2018
Kenshoo has added the ability to manage Apple Search Ads alongside Bi ...
- Zenith Stays Pat On Global Ad Outlook: Search/Social Represents Two-Thirds Of Growth
Research Intelligencer, Joe Mandese - Monday, September 24, 2018
Publicis' Zenith Media unit released an updated global ad outlook Monday, leavi ...
- Hootsuite Integrates With Google Ads
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 18, 2018
Hootsuite, the social media company, announced Tuesday the integration of Google Ads in ...