'The Wall Street Journal': A Data-Driven Customer-Focused Growth Story

  • November 13, 2018


The Challenge

Dow Jones set out to rebuild what Alex Halen, global paid search and programmatic manager, called “the world’s original paywall,” and to reach the 3-million members mark, with the majority coming from the Wall Street Journal. It sought to reimagine the customer journey and experience as …

Next story loading loading..

Discover Our Publications