- Super Bowl Ad Recall Dips For Brands That Excel Online
Performance Marketing Insider, Laurie Sullivan - Thursday, February 7, 2019
Advertisers are willing to pay a lot for consumers' attention during t ...
- Amazon Gets Ad Boost From Third-Party Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 6, 2019
"Their ad business, more than $10 billion in 2018, puts Google, Facebo ...
- First-Time Super Bowl Advertiser Scores Big
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 4, 2019
First-time Super Bowl advertiser Olay took the top spot in Merkle's Digit ...
- Alphabet Earnings: Google Cost Per Click Declined 29%
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 4, 2019
Alphabet, Google's parent company, on Monday reported revenue of $39.3 billion f ...
- First Reddit, Now Quora For Search Marketers
Performance Marketing Insider, Laurie Sullivan - Friday, February 1, 2019
Marketers are gaining more options to speak with consumers through search-related, performance-relat ...
- Ford F-150 Tops Autotrader's Cold Weather Vehicle Winners
Marketing Daily, Tanya Gazdik - Wednesday, January 30, 2019
The list includes the most searched-for, winter-friendly vehicles that also provide standa ...
- Microsoft Sees Bing Ad Revenue Inch Upward
Performance Marketing Insider, Laurie Sullivan - Thursday, January 31, 2019
Bing traffic should benefit as Verizon's Yahoo begins sourcing all its sear ...
- Octopus Takes Interactive Ads Into Lyft, Uber
Digital News Daily, Laurie Sullivan - Tuesday, January 29, 2019
Play Octopus on Tuesday announced that it has made its Octopus platfo ...
- Apple Devices Account For Majority Of Google Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 29, 2019
Apple devices running iOS drove 46% of U.S. Google search ad click ...
- Search Market Consolidates In 2019
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 22, 2019
Digital agency s360, which specializes in search under the Egmont group ...
- IgnitionOne Turns Into Data Company
Data & Programmatic Insider, Laurie Sullivan - Monday, January 21, 2019
IgnitionOne found new meaning in "customer intelligence." Now the company realizes i ...
- Microsoft Bing Search, Advertising Teams Binge On Automation
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 18, 2019
Microsoft's Bing in 2019 will focus on automation to give marketers ba ...
- Elite SEM CEO Zach Morrison Readies Agency To Take Next Step
Performance Marketing Insider, Laurie Sullivan - Friday, January 18, 2019
Morrison's move to CEO means Elite SEM will "reinvent the meaning ...
- People Click On YouTube, Amazon Search Ads That Mention Familiar Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 16, 2019
People click on paid-search ads for many reasons, but are usually looki ...
- Bing Ads Launches Page Feeds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 16, 2019
One day prior to its Bing Ads Next event, Microsoft announced ...
- Search Drives Phone Calls; TV Ads Prompt Social Media Engagement
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 26, 2018
From the Wednesday before Thanksgiving through Cyber Monday, auto, finance and oth ...
- Amazon Struggles To Fulfill Orders And Other Predictions
Performance Marketing Insider, Laurie Sullivan - Monday, December 24, 2018
Amazon has taken the No. 3 spot in digital advertising share, accordi ...
- Trust Remains Biggest Roadblock To Grow Online Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 20, 2018
While consumers are spending more online, many have concerns about counterfeit product ...
- Merkle Automates Bidding for Amazon Sponsored Brand Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 19, 2018
Performance marketing agency Merkle on Wednesday launched an automated bidding platform f ...
- Search Tops Digital Media Buys For Large Local Advertisers
Performance Marketing Insider, Laurie Sullivan - Monday, December 17, 2018
Search engine marketing ranked No. 7 on the entire list, but fir ...
- The Death Of Keywords As Audiences Become Key To Targeting In Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 14, 2018
The keyword won't last much longer, said Pooja Lal, media-buying manager ...
- 1-800 Contacts Seeks To Nix Order Stemming From Battle Over Search Ads
Digital News Daily, Wendy Davis - Thursday, December 13, 2018
Contact lens retailer 1-800 Contacts is asking the Federal Trade Commission ...
- Search Engines Doing A Better Job Of Calling Out Paid-Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 13, 2018
"It appears that most people can distinguish between paid and organic sear ...
- Apple To Make History On Amazon
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 12, 2018
Product searches on Amazon have begun to outpace those on Google, Bi ...
- Facebook Relaunches Search Ads As Small Test In U.S., Canada
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 11, 2018
The "small" test is open to select advertisers in automotive, retail a ...
- J.C. Penney Got Its Search Groove Back For Black Friday
Performance Marketing Insider, Laurie Sullivan - Monday, December 3, 2018
This year JCPenney.com became the most-clicked advertiser for Black Friday paid-search keywor ...
- Retailers Fail To Capitalize On Toys R Us Brand Searches
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 30, 2018
Consumers miss Toys R Us. From April 1-Nov. 25, 2018, consumers search ...
- Search: How Bing, Facebook Will Predict Consumer Purchases
Performance Marketing Insider, Laurie Sullivan - Friday, November 30, 2018
Working with Microsoft, the Intent Lab created an algorithm that helps expla ...
- Shopping Comparison Sites Complain To EU About Google
Around the Net In MAD London, Sean Hargrave - Friday, November 23, 2018
A group of fourteen shopping comparison sites have complained to the ...
- Smartphones Account For 48% Of Retail Site Visits Before Holiday Weekend
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 21, 2018
Direct site traffic ranks highest for driving sales with a 27.4% sha ...