- Alphabet Misses Earnings, Google Sees Less Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 29, 2019
Ad sales growth decelerated at Google in Q1 2019, prompting parent compa ...
- Microsoft Bing Ads UI Gets 'Massive' Upgrade, Better Access
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 26, 2019
Microsoft is making its advertising products more accessible to those with physic ...
- Evolving The Cross-Channel Strategy
Show Daily, Nina Lentini - Monday, April 29, 2019
Michael Martyniuk, Manager, Digital Acquisitions, Avis/Budget, pointed to the brands' cross-channel messagi ...
- Amazon Could Ramp Up Private-Label And Ad Business To Offset Slowing Growth, Studies Show
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 25, 2019
Americans spent more than $146 billion on private-label products in 2018. B ...
- Behavioral Differences, Aging Population Changing Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 25, 2019
Nuances in behavior will change the future of search. Findings from Pa ...
- Google Apps And Utilities: Merkle's Search Campaign Alternatives
Performance Marketing Insider, Laurie Sullivan - Thursday, April 25, 2019
It appears that internet utilities will take search into the future, wheth ...
- Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 24, 2019
Marketers spent 77% more in Q1 2019 on Amazon Sponsored Brands ad ...
- Google, Bing Driving Changes In CTRs, CPCs
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 23, 2019
Click-through rates continue to decline, but marketers keep increasing budgets for paid-sear ...
- Search Queries: Data Suggests People Look Past Page One
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 12, 2019
Thirty-six percent of survey respondents said they sometimes go beyond the fir ...
- Thousands Of Amazon Employees Ask Jeff Bezos To Take Action On Climate Change
Digital News Daily, Laurie Sullivan - Wednesday, April 10, 2019
About 3,500 Amazon employees signed the petition asking CEO Jeff Bezos ...
- Paid Search A Low Priority For SMBs
Performance Marketing Insider, Laurie Sullivan - Monday, April 8, 2019
Only 4% of small and medium-sized businesses consider paid search a priorit ...
- Magna: Search Expected To Grow 13% In 2019
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 5, 2019
Digital ad sales in 2019 will grow about 12% to $124 billi ...
- Google Assistant: Local Service Ads Based On Relevance, Not Paid
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 4, 2019
Google is looking to clarify some details in a recent article th ...
- Are Brands 'Exiting' An Era Of Search?
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 3, 2019
Search might be becoming an "old-school" marketing and advertising media, according ...
- Merkle Guides Advertisers Through Amazon
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 2, 2019
Amazon remains the fourth-largest digital advertising seller worldwide behind Google, Facebook a ...
- Veteran Ad Exec Launches Local Weather-Based Bidding For Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 28, 2019
Cognitiv on Thursday introduced a deep-learning search optimization platform that uses artifici ...
- Bing Shares Insights Into AI And Rankings, Foreshadows Updates And Releases
Performance Marketing Insider, Laurie Sullivan - Monday, March 18, 2019
Microsoft Bing emerges from the shadows to share details of some rece ...
- Judge Sides With Amazon In Battle With Comphy Over Search Ads
Digital News Daily, Wendy Davis - Thursday, March 14, 2019
In a blow to luxury bedding company Comphy, a federal judge h ...
- Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 14, 2019
The platform enables marketers to run search engine marketing campaigns from o ...
- Former Canvas Search VP Launches Agency With New Cost Model
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 12, 2019
The former Canvas Worldwide vice president, search has created a new media-buyi ...
- Karate School Owner Urges Court To Reinstate Class-Action Over Search Ads
Digital News Daily, Wendy Davis - Thursday, February 28, 2019
"Google did not have the right to add an arbitration clause th ...
- Google To Shutter Average Position Metric
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 26, 2019
Google will retire the average position reporting metrics used in Google A ...
- Avocados From Mexico Links Search To TV, Site Traffic Soars
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 26, 2019
Avocados from Mexico ran a tv and search campaign for Super Bo ...
- Google's Biggest Financial Mistake
Performance Marketing Insider, Laurie Sullivan - Friday, February 22, 2019
Google may have given away its ecommerce dominance when the company switch ...
- Email Is Most-Used Lead-Gen Channel, But Not Seen As The Best, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, February 21, 2019
Paid search outperforms email in overall lead-generation performance, according to the Lea ...
- Pinterest Censors Searches, Blocks Vaccination Queries
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 20, 2019
In a move that might be considered censorship, Pinterest has stopped showi ...
- Bing Gives More Data In Shopping As Analysts Estimate Ad Spend To Rise
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 19, 2019
Global search ad spend should increase from $101 billion in 2017 ...
- Valentine's Day Ad Spend Up, But Searches Down
Performance Marketing Insider, Laurie Sullivan - Monday, February 18, 2019
Marketers' search advertising spend rose 23% compared with the prior year. Consumer ...
- Bill Dinan Appointed To LSA President, Plans Focus On Partnerships, Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 13, 2019
"Partnering isn't always to bring products together," Dinan said, but "partnering ...
- Google Ads Brings Click-Share Metrics To Search Campaigns
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 12, 2019
Google is bringing the click-share metric to Search campaigns in Google A ...