- Alleged Fake Reviews, SEO At Center Of Brewing Legal Battle
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 25, 2019
A legal battle is brewing over fake reviews and SEO between t ...
- Alphabet Increases Quarterly Ad Revenue To $32.6 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 25, 2019
Alphabet reported second-quarter 2019 earnings Thursday with revenue of $38.9 billion, ...
- Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking Concerns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 18, 2019
Paid search remains the dominant digital ad channel, yet marketers still fa ...
- Luxottica Agrees To $5.9 Million Settlement Over Search Ad Restrictions
Digital News Daily, Wendy Davis - Tuesday, July 16, 2019
Luxottica and 13 other contact lens retailers allegedly agreed to restrict keywo ...
- Microsoft Advertising Announces Ad Customizers For All Accounts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 10, 2019
Microsoft Advertising now offers an ad customizer, a feed-based technology that injec ...
- Ad Outlook Downgraded Again, This Time It's Zenith
MAD, Larissa Faw - Sunday, July 7, 2019
Zenith has downgraded its global ad-spending forecast for 2019, now predicting 4. ...
- Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets Online
Performance Marketing Insider, Laurie Sullivan - Monday, July 8, 2019
A report released Monday suggests that much of the growth in intern ...
- Google Creates Personalized Plan For Small Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 27, 2019
Google today, on International Small Business Day, announced Google for Small Busine ...
- Post Brewing Targets Millennials With First Advertising
Marketing Daily, Tanya Gazdik - Monday, June 24, 2019
The campaign targets a regional demographic the agency calls "New West," typical ...
- Amazon Prime Day Spurs Search Ad, Media Buys
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 25, 2019
Amazon announced Tuesday it will hold Prime Day on July 15 a ...
- Google Increases Ad Inventory For Apple iOS App Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 21, 2019
Google will roll out updates in July that aim to increase t ...
- Apple Files For Search Ad Trademarks
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 18, 2019
Apple's latest trademark filings for Apple Search Ads includes one for ...
- Amazon Benefits Most When Social Ads Drive Search
Performance Marketing Insider, Laurie Sullivan - Friday, June 14, 2019
The impact of social campaigns on search advertising and marketing may se ...
- 1-800 Contacts Takes Fight Over Search Ads To Appellate Court
Digital News Daily, Wendy Davis - Wednesday, June 12, 2019
Contact lens retailer 1-800 Contacts is blasting a "short-sighted" FTC decision th ...
- Google, Bing Driving Changes In CTRs, CPCs
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 12, 2019
As marketers keep increasing budgets for paid-search ads running on Google a ...
- Google Nets $4.7bn From US News Sites
Around the Net In MAD London, Sean Hargrave - Tuesday, June 11, 2019
The News Media Alliance has released figures that show Google makes near ...
- Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
Performance Marketing Insider, Laurie Sullivan - Monday, June 10, 2019
Marketers spent 77% more in Q1 2019 on Amazon Sponsored Brands ad ...
- Elite SEM's Next Act As Tinuiti
Performance Marketing Insider, Laurie Sullivan - Thursday, May 23, 2019
Performance and data-driven digital marketing agency Elite SEM recently rebranded to Tinuit ...
- Are Brands Exiting An Era Of Search?
Performance Marketing Insider, Laurie Sullivan - Monday, May 20, 2019
Search might be becoming an "old-school" marketing and advertising media, according ...
- Mother's Day Searches, Online Purchases Show Behavioral Trends
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 14, 2019
Some 78% of all Mother's Day-related purchases occurred between May 5 a ...
- Marketers Speak Out On Google Advertising As Marketing Live Kicks Off
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 14, 2019
Google plans to announce several new products and features at Marketing Liv ...
- Google Former Programmatic Head To Lead iQuanti Paid Media
Performance Marketing Insider, Laurie Sullivan - Monday, May 13, 2019
Lanka now leads iQuanti's analytics-driven paid-media practice and will oversee all pa ...
- American Addiction Centers Sues Trade Group After Being Banned From Buying Google Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 10, 2019
The suit claimed the trade group attempted to prevent AAC from advertisi ...
- Latest Google AR Tech Might Be A Wake-Up Call For Marketers
Performance Marketing Insider, Laurie Sullivan - Friday, May 10, 2019
To say that Google's advertising and marketing technologies have become sophisticated ...
- 3Q Digital Gets 'Significant' Growth Investment For Expansion, Acquisitions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 9, 2019
The investments will likely bring in data technology and a variety ...
- Sparkling Ice Pushes Ad Budget Into Digital, Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 6, 2019
Sparkling Ice has introduced two voice skills on Google Assistant and Amaz ...
- Fifth Third Bank Dumps It All Into Paid Search
Show Daily: Videos, Staff Writers - Tuesday, May 7, 2019
Nick Ferrugia, head of media strategy and execution at Fifth Third Ban ...
- Fifth Third Bank Puts Paid Search To Work For It
The MediaPost Cases, Nina Lentini - Tuesday, May 7, 2019
Nick Ferrugia, head of media strategy and execution at Fifth Third Ban ...
- Surviving and Thriving in a Post-Merger World
Show Daily, Nina Lentini - Wednesday, May 1, 2019
As the manager overseeing the media investment team, Berg is looking ...
- Search Remains Focus For Google, With 18 Mentions During Earnings Call
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 30, 2019
There were eighteen mentions of "search" in Google's earnings call Monday ...