- Why SEO Isn't Enough
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 24, 2019
Digital agency Aimclear has been treating Google sitelinks in paid ads ...
- How Google Paid Search Will Shift Focus To Insight And Improvement
Search & Performance Marketing Daily, Russell Scott - Tuesday, September 24, 2019
The change to the more informative top-impression share metrics will encourage markete ...
- How To Prepare For Google's Average Position Sunset
Search & Performance Marketing Daily, Wes MacLaggan - Monday, September 23, 2019
Google is undoubtedly shaking things up for advertisers with this rollout. He ...
- Google Ads Makes Store Visits Available In Smart Bid Optimization
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 20, 2019
For search and shopping campaigns, store visits in smart bidding is n ...
- Walgreens Agrees To Settle Lawsuit Over Search Ad Restrictions
Digital News Daily, Wendy Davis - Wednesday, September 18, 2019
The settlement will resolve allegations that Walgreens violated antitrust law by enteri ...
- Study Finds CMOs Overlook Search Opportunities To Drive Growth
Performance Marketing Insider, Laurie Sullivan - Thursday, September 19, 2019
Some of the missed opportunities include the role SEM plays in partn ...
- Amazon Market Share Slips In Niche Categories
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 16, 2019
In some specific subcategories, such as snack bars and dog food, Amazon ...
- Contact Lens Retailer 'Coerced' Rivals To Restrict Search Ads, Law Professors Tell Court
Digital News Daily, Wendy Davis - Friday, September 13, 2019
1-800 Contacts "coerced its competitors to sign agreements that reached far beyo ...
- SEO, Paid-Search Education Crammed Into Enterprise Business Model
Performance Marketing Insider, Laurie Sullivan - Thursday, September 12, 2019
Directive Consulting, a global enterprise search marketing agency, will launch a full-learni ...
- 1-800 Contacts' Search Agreements Violated Antitrust Law, FTC Tells Court
Search & Performance Marketing Daily, Wendy Davis - Tuesday, September 10, 2019
"Trademark law does not grant carte blanche to destroy competition by restricti ...
- Trivago Prioritizes Search Rankings For Advertisers Paying Additional Fees, ACCC Claims
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 9, 2019
The Australian Competition & Consumer Commission on Monday initiated a case ...
- Google Healthcare Policy Prohibits Advertising For Unproven, Experimental Techniques
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 9, 2019
Google announced a Healthcare and medicine policy to prohibit advertising for unproven or experiment ...
- Microsoft Advertising Releases Negative Keyword Conflicts Report
Performance Marketing Insider, Laurie Sullivan - Monday, September 9, 2019
Microsoft Advertising has released what it is calling a product negative keywo ...
- YouTube Cozies Up To Fashion Retailers, Brands With New Destination
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 5, 2019
YouTube on Thursday introduced a vertical on the video platform featuring origin ...
- Google Launches First B2B Search Campaign In U.K.
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 3, 2019
Google's U.K. B2B campaign is intended to highlight the importance of sear ...
- HP Reaps Fruits Of Bringing Programmatic In-house
The MediaPost Cases, Nina Lentini - Thursday, August 29, 2019
Four years ago, HP started the journey by owning its own dat ...
- Democrats, Republicans Battle Over Competitive Search Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 23, 2019
The Joe Biden campaign is calling out President Trump's reelection campaign f ...
- Microsoft Advertising Shares Search Behavior, Conversion Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 19, 2019
Adults who begin their search by using the Microsoft Search Network typical ...
- CVS Consolidates $160 Million Media Account With UM, Digitas
MAD, Steve McClellan - Friday, August 16, 2019
A review that began in spring followed the completion last year ...
- Why SEO Isn't Enough
Performance Marketing Insider, Laurie Sullivan - Friday, August 16, 2019
SEO "sucks" and marketers cannot rely solely on organic search, says Mar ...
- Data Suggests 94% Of Searches Send People To Alphabet Properties
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 14, 2019
An analysis showed 49.76% of Q2 searches did not receive clicks, 40.4 ...
- TAG/BSI Data Shows What Brands Need To Eliminate To Save Reputation
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 13, 2019
Nearly three-quarters of consumers would stop buying a brand's products if ...
- Google Indexing Issue From This Week Resolved
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 9, 2019
Google stopped indexing new content in search results Thursday. By Friday, t ...
- Lawyer Ethics Panel Defines Search Engine Marketing Practices
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 8, 2019
Lawyers are now confronting the topic of ethics when they use sear ...
- Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 6, 2019
Squarespace spent $108 million in advertising during first-half 2019, up 117% v ...
- Finance Search Market Data Uncovers Hidden Outperformers
Performance Marketing Insider, Laurie Sullivan - Thursday, August 1, 2019
About 41% of marketing executives have never tracked how their competitors perfo ...
- Paid Search CPCs Falling Across All Industries
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 31, 2019
CPCs dropped across all industries, but retail and travel saw the lowe ...
- Mobile Spend Takes More Than Half Of Search Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 26, 2019
Overall, paid search spend rose 10% year-over-year during the second quarter, amo ...
- Democratic Candidate Gabbard Sues Google Over Ad Account Suspension
Digital News Daily, Wendy Davis - Thursday, July 25, 2019
"Google has established a clear trend of using its power over spee ...
- Presidential Candidate Accuses Google Of Ad Meddling
Performance Marketing Insider, Laurie Sullivan - Friday, July 26, 2019
It's not the first -- and probably won't be the last ...