- On Black Friday, 93M Consumers Shopped Online
Performance Marketing Insider, Laurie Sullivan - Friday, December 6, 2019
Kenshoo, which refers to the Thanksgiving holiday shopping weekend as "Cyber 5 ...
- A Glimpse Into Bloomberg's Million-Dollar Campaign Strategy On Google Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 6, 2019
SEMrush analysts pulled and analyzed search keywords for three websites -- mikebloomberg.co ...
- Cyber Monday Could Reach $9.4B
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, December 1, 2019
Paid and organic search traffic accounted for 42.4% of all ecommerce visi ...
- Search: Customers Feel Misled By Top-Ranked Results, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 19, 2019
Many ill-informed consumers consider top-ranking to be an indication of the quali ...
- Search For Higher Performance: What Marketers Need To Know
Search & Performance Marketing Daily, Kyle Rees - Thursday, November 7, 2019
A recent benchmark report finds that 72% and 50% of B2B CM ...
- Behind Amazon Ad Numbers: Formulas Like Those Google Used To Create Ad Empire
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 6, 2019
Amazon is buying PLAs for its own branded products, not just f ...
- Google Disputes Advertisers' Claim That It Automatically Opts Campaigns Into Enhanced CPC
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 6, 2019
Advertisers using the new Conversion Action in Google Ads say they mu ...
- Amazon Takes Credit For 115% Leap In Ecommerce Ad Spending
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 31, 2019
Marketers spent 115% more on ecommerce in Q3 2019 vs. a ye ...
- Marketers Finally Learning How To Optimize Search Spend, Data Shows
Performance Marketing Insider, Laurie Sullivan - Friday, October 25, 2019
Clicks grew at nearly twice the rate of spend and impressions gr ...
- Microsoft Advertising Gets A Redesign, Data Shows Market Share Rising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 23, 2019
On Wednesday Microsoft Advertising unveiled a preview of the redesign. The n ...
- Microsoft: Business Unit Containing Search Contributes To Increase In Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 23, 2019
Microsoft reported financial results for the quarter ending Sept. 30 with reven ...
- Amazon Advertising Gets Major Boost From Prime Day, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 24, 2019
A significant portion of Amazon's Q3 sales came in during Prime Da ...
- Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 23, 2019
Advertisers increased investments in Sponsored Brands -- formerly Headline Search Ads ...
- Tulsi Gabbard Lacks Grounds To Sue Over Ad Suspension, Google Says
Digital News Daily, Wendy Davis - Monday, October 21, 2019
Gabbard's claim "is both filed in the wrong court and wholly witho ...
- Data Shows More Then Half Of Google Searches Lead Shoppers To Fake Goods
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 21, 2019
The findings suggest Google puts consumers at risk of buying fake electroni ...
- Google Ads Conversions-By-Time Reporting Makes Much More Sense
Performance Marketing Insider, Laurie Sullivan - Monday, October 21, 2019
Google Ads recently introduced a reporting feature that allows marketers to s ...
- Gartner: Only 10% Of Brands Take Full Advantage Of Search
Performance Marketing Insider, Laurie Sullivan - Friday, October 18, 2019
Investments in paid media rose from 23% of the total marketing budg ...
- Paid Search Association Created By Experts To Focus On Industry
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 17, 2019
A group of industry veterans have joined to create The Paid Sear ...
- Amazon Takes U.S. Search Ad Share From Google
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 15, 2019
This year, Amazon will take 12.9% paid-search market share in the U. ...
- Can Toys R Us Bring Back Target's Online Toy Shoppers?
Performance Marketing Insider, Laurie Sullivan - Monday, October 14, 2019
Jumpshot saw "a fair amount of overlap in the kinds of to ...
- Study: Digital Or Traditional Media -- What Works Best For Agencies?
MediaDailyNews, Laurie Sullivan - Monday, October 7, 2019
Agencies believe traditional media works better to spread the word and ma ...
- Social Overtaking Print Advertising
Around the Net In MAD London, Sean Hargrave - Monday, October 7, 2019
Zenith's Advertising Expenditure Forecast shows that by the end of the yea ...
- Political Ads Come Under Fire As TikTok, Facebook, Others Enforce, Update Policies
Digital News Daily, Laurie Sullivan - Friday, October 4, 2019
TikTok, Facebook, Twitter, CNN, and Google face difficult decisions amidst a clima ...
- Zenith Downgrades Ad Spend To Reach $640B By Year's End
MAD, Larissa Faw - Monday, October 7, 2019
Zenith is now forecasting that global ad spend will grow by 4. ...
- Microsoft Advertising Rethinks Terminology To Sync With Marketers
Performance Marketing Insider, Laurie Sullivan - Monday, October 7, 2019
Microsoft Advertising said it wants to make it easier for marketers ...
- Microsoft's Mobile Future Built On Google Code Gives Brands More Screen Space
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 3, 2019
Microsoft announced this week that it will reenter the smartphone market wi ...
- Google Shopping Goes Live With Price-Tracking Email Alerts, Visual Search, Clean Energy Incentive
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 3, 2019
The Google Shopping experience is now live across mobile and desktop, wi ...
- Report: Going Offline For Consumer Data To Target Online Campaigns, Media Buys
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 1, 2019
Marketers that use call tracking are more confident in their use ...
- Google Ads Takes Reporting Across Accounts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 30, 2019
Google Ads announced Monday the availability of cross-account analysis in Report Edit ...
- Google Search News -- John Mueller's New Gig As Anchorman
Performance Marketing Insider, Laurie Sullivan - Monday, September 30, 2019
As Google defines its position as a news publisher, Mueller will provi ...