• The New York Times, Wednesday, December 18, 2019 2:25 PM

Michael Bloomberg has shows what a bottomless advertising budget can do. He got to the top of query results by purchasing the word “impeachment" in Google Ads, but he's also buying his way into the hottest political conversations, according to the New York Times. A search asking the question “Who can beat Trump?” returns ads for Mr. Bloomberg, too. The NYT estimates Bloomberg spent $7.5 million in three weeks. The Trump campaign has spent $9.1 million in a year. The money may bring awareness to Bloomberg's campaign, but will it help him to win?

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