- Buick, Google, KFC, Mercedes Fumble Paid Search For Super Bowl Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 6, 2017
Avocados From Mexico, Budweiser, Buick, Wendy's, Wix, and 84 Lumber made strateg ...
- Search Data Shows How Agency-Brand Relationships Are Changing
SearchBlog, Laurie Sullivan - Friday, February 3, 2017
All types and sizes of agencies and design firms are finding n ...
- Why Search Still Confuses Small Business Owners
SearchBlog, Laurie Sullivan - Thursday, February 2, 2017
Some 45% of business owners say they will spend the majority ...
- YouTube And Mobile Search Send Profits Soaring At Google
Around the Net In MAD London, Sean Hargrave - Friday, January 27, 2017
Growing advertising revenues from YouTube and mobile searches have powered Alphabet, t ...
- Mobile Paid-Search Costs On The Rise, iProspect Says
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 26, 2017
A report released Thursday suggests that this year marketers can expect ...
- Google Largest Search, Display Ad Company On The Net, Per Analyst Estimate
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 23, 2017
Google's share of U.S. desktop search queries rose 10 basis points (bp ...
- Search: Winners And Losers
SearchBlog, Laurie Sullivan - Tuesday, January 24, 2017
Searchmetrics released its third-annual Winners and Losers report this week. This year ...
- Google, Alphabet-Related Ads Rank Higher Than Advertisers' In Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 19, 2017
Data from desktop searches for ads examining 1,000 searches each on t ...
- 22% Of Retailers Have No Triggered Email Strategy
Email Marketing Daily, Laurie Sullivan - Monday, January 16, 2017
Search intent signals and data can help to improve triggers that deliv ...
- Marketers Search For Campaign Data From Virtual Assistants
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 13, 2017
Google bridges its virtual assistant Home with a downloadable smartphone app th ...
- Target Earns Highest Paid-Search Traffic Share For Product Keywords
SearchBlog, Laurie Sullivan - Thursday, January 12, 2017
Target received nearly 30% of all paid-search traffic for the top ...
- Universal Pictures Home Entertainment Names Vizion Search Agency Of Record
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 11, 2017
Universal Pictures Home Entertainment (UPHE) has named Vizion Interactive search agency ...
- Amazon Maintains Lead On Google For Place To Begin Searches
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 9, 2017
Trend data shows Amazon taking search market share from search engines ...
- Google To Unify Web Data Through Google My Business, Call Extension Numbers
SearchBlog, Laurie Sullivan - Monday, January 9, 2017
Google's decision to organize data being used for online search ads, especial ...
- Google, Researchers Seek To Develop Brand Search As A Metric
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 4, 2017
Could Google Trend Data replace brand tracking studies? New research from Drex ...
- What To Look For In Search 2017
Performance Marketing Insider, Aaron Baar - Tuesday, January 3, 2017
Here's what search-marketing executives say we should expect to see in t ...
- $50M Trademark Lawsuit Filed By Run-DMC On Amazon, Wal-Mart
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 30, 2016
Trademark infringement can cost brands millions. Perhaps that is why Former Run-D ...
- Smartphone Search Revenue Demonstrates Strength
SearchBlog, Laurie Sullivan - Tuesday, January 3, 2017
Text ad click share on google.com, at 52%, surpassed product listing ...
- Paid Advertising Making Dramatic Shifts, Study Finds
SearchBlog, Laurie Sullivan - Friday, December 30, 2016
Programmatic is not the shiny object in every campaign strategy. Despite t ...
- Microsoft, Google Redefining Search Through Chatbots, Messaging
SearchBlog, Laurie Sullivan - Thursday, December 29, 2016
Messaging creates a new form of search advertising by returning information bas ...
- Looking Back On Search 2016
Performance Marketing Insider, Aaron Baar - Tuesday, December 27, 2016
Search Insider polled several search-marketing executives on what they felt was t ...
- How Maze Rooms Used Google To Drive Bookings, Reduce CPCs By 96%
SearchBlog, Laurie Sullivan - Tuesday, December 27, 2016
Maze Rooms saw a positive return on investments within the first mont ...
- Best Buy, Macy's, Walmart Ad Spending - Including Search - Plummets
Marketing Daily, Aaron Baar - Thursday, December 22, 2016
"The holiday lull of week six is deeper than retailers want, b ...
- Dynamic Ad Targeting Becomes Grinch That Stole Christmas
SearchBlog, Laurie Sullivan - Friday, December 23, 2016
Amazon without question failed terribly in their remarketing efforts during the holiday ...
- SMB Marketers Favor Facebook Over Search For Holiday Season Campaigns
SearchBlog, Laurie Sullivan - Thursday, December 22, 2016
Despite all the negative publicity of fake news serving up in soci ...
- 45% Of Marketers Plan To Increase Paid Social Budgets In 2017, Supporting Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 20, 2016
Can paid social campaigns generate more brand searches on Google, Bing a ...
- Content Relevance In Search Ranking Takes Front Seat To Backlinks
SearchBlog, Laurie Sullivan - Wednesday, December 14, 2016
The white paper, released this week, details findings and analysis on conte ...
- Facebook Advertisers Dissatisfied with Attribution
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
A whopping 87 percent of Facebook advertisers are dissatisfied with their curre ...
- Search Marketers' Wish List: Bring Back Organic Data
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
Speaking during the "Fragmentation-Tying Search to Retail in Stores" panel during S ...
- Google Product Listing Ads Drive 65% Of Revenue From Non-Branded Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 2, 2016
Google online paid-search ads drove sales up 13% year-over-year through mid-November, b ...