- Searching For Meaning: Kantar's Swallen Explains Paid's Rapid Growth
SearchBlog, Joe Mandese - Monday, June 29, 2015
Following Kantar Media's first ever estimates for paid search -- and so ...
- A/B Testing Tips To Double CTRs For Ad Copy
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 26, 2015
Jamie Smith tells marketers how to double their campaign's click-through rate wi ...
- Marin Software Syncs Smart
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 24, 2015
Marin Software Wednesday introduced Smart Sync, a feature that allows advertisers to r ...
- EU Should Leave Google Alone And Build Its Own Tech Giants, 'Telegraph' Columnist Suggests
Around the Net In MAD London, Sean Hargrave - Tuesday, June 23, 2015
When the European Union, as expected, starts imposing huge fines on Googl ...
- Benefiting When Google DSA Creates A Much Longer Headline
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 19, 2015
Research shows that leaving the headline creation to Google's Dynamic Search A ...
- How To Determine The Value Of A Keyword Per Market
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 19, 2015
To get a sense for the potential value of keywords in ...
- Netflix Misses Search Opportunity In Father's Day Data
SearchBlog, Laurie Sullivan - Friday, June 19, 2015
Search and recommendations -- Netflix offers both. So when Netflix's media relatio ...
- Connexity Acquires PriceGrabber For Consumer Behavior Insights
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 16, 2015
Connexity added a lead-generation network to its coffer with Tuesday's announcement ...
- The Search For Answers: Life After The Query Box
MoBlog, Steve Smith - Monday, June 15, 2015
Mobility is driving profound changes in how search marketing goes about i ...
- Angie's List, Discover, Target, Wyndham Prepare For A Wearable Search World
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 12, 2015
Jeff Carl, ecommerce marketing manager at Angie's List, accidentally invented a Goog ...
- What Wearables Mean For Search
Show Daily, Gavin O'Malley - Friday, June 12, 2015
When they takeoff, how will wearable devices affect the business of searc ...
- SMB Digital Budgets Going Toward Making Web Sites, Search Compatible With Mobile Devices
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 10, 2015
Small and medium-sized businesses (SMBs) will spend money on digital advertising th ...
- Allstate Insurance Shares Best Practice Tips
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 10, 2015
Finhas Jhaveri at Allstate Insurance shares best practices for paid search ...
- Google, Here's My Shopping Wish List
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 10, 2015
Kirk Williams lists the top nine updates he thinks Google Shopping need ...
- Search Natural Language Auctions To Replace Keyword Bidding
SearchBlog, Laurie Sullivan - Wednesday, June 10, 2015
Inflections in spoken words, speech patterns, and phrases will become a maj ...
- Search: What U.S. States Cost The Most Per Click?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 9, 2015
Paid-search costs differ depending on the state marketers work in. What stat ...
- Does Search Need Another Way To Fund The 'Free' Web?
SearchBlog, Laurie Sullivan - Tuesday, June 9, 2015
Free always comes with a price. You know the old story ...
- How Search Can Capitalize On Longer Queries
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 8, 2015
People rely on longer queries in natural language to find what answer ...
- Google And Yahoo Defeat Challenge To Search Results
Around The Net in Daily Online Examiner, Wendy Davis - Tuesday, June 2, 2015
Google and Yahoo have defeated a lawsuit by psychologist Carla Ison, ...
- What Will Google 'Buy' Button Mean For Brands?
Around the Net In MAD London, Sean Hargrave - Tuesday, June 2, 2015
Google is adding a "buy button" to shopping ads on mobile sear ...
- SMB Retailers Love Digital Media, But Have Disconnects With Paid Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 1, 2015
SMB retailers only spend about $700 annually on paid search, which sugges ...
- U.S. Retail To Spend Nearly $6.2 Billion In Search Advertising
SearchBlog, Laurie Sullivan - Tuesday, June 2, 2015
Small and medium-sized retail businesses with less than 99 employees might ho ...
- Does Quality Score Really Influence Performance?
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 29, 2015
Jeff Baum gives marketers five reasons why he doesn't buy into t ...
- Marin Optimization Tool Answers 'How Much Do I Bid?' Per Search Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2015
Optimizing budgets remains a thorn in the side of marketers. Some strugg ...
- Google AdWords Lags In Driving App Installs For Gaming
SearchBlog, Laurie Sullivan - Wednesday, May 27, 2015
Google's search advertising platform AdWords does not drive mobile app installs ...
- Lycos Puts Search, Ad Patents On The Block: Will Roll Out 'Hard Goods' Soon
Search & Performance Marketing Daily, Joe Mandese - Wednesday, May 20, 2015
Lycos, one of the granddaddies of Internet search, is putting its sear ...
- The Most Linked To Search Content
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 15, 2015
Content, content and more content. To what type of content do reade ...
- Tips For Using Google Dynamic Search In AdWords
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 14, 2015
Dynamic Search Ads helps target searchers where traditional keyword targeting fails ...
- Brands Derail Social Ad Campaigns, Sending Consumers Searching For Where To Buy Products
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 5, 2015
Brands use social media to market and advertise product and services, b ...
- MediaPost Search Insider Summit Call For Thought Leaders
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 29, 2015
MediaPost will host the summer Search Insider Summit at the Kiawah Isla ...