- Optimizing For Search Engine URLs, Not Keywords
SearchBlog, Laurie Sullivan - Wednesday, July 15, 2015
Keywords are becoming less relevant when tracking search engine query rankings. O ...
- How To Renegotiate Paid Search Client Contracts
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 14, 2015
Kayla Kurtz sheds light on how to make the renewal process ...
- Google Regains Market Share Losses From Yahoo-Bing
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2015
Search engine marketers in the United States continued to make double-digit investmen ...
- Gartner's Falling PC Estimates Confirm Rise In Mobile Search, Programmatic
SearchBlog, Laurie Sullivan - Friday, July 10, 2015
Search marketers seeing a shift from desktop to mobile clicks on paid-sear ...
- Microsoft And AOL Deal Offers Better Options For Brands And Agencies
MAD London, Ian Woolley - Wednesday, July 8, 2015
Brands and agencies should celebrate that they now have an exciting opportuni ...
- The World's Highest CPC For Paid Search
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 7, 2015
The cost per click on keywords differs depending on the state, ev ...
- Would You Rather Search And Buy Local?
SearchBlog, Laurie Sullivan - Thursday, July 2, 2015
Smaller businesses are losing opportunities to connect with consumers. They need ...
- Search Losing Favor Among Some Small Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 30, 2015
Small businesses find promotional marketing methods the most effective, but email a ...
- Marchex Renews YP Deal For Now
SearchBlog, Laurie Sullivan - Wednesday, July 1, 2015
Marchex filed an 8-K this week with the Securities and Exchange Commissi ...
- AOL To Take Over Most Of Microsoft's Ad Sales, Replace Google With Bing In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2015
AOL and Microsoft have signed a deal that gives AOL responsibility f ...
- Higher Paid-Search Spend Doesn't Always Lead To Better Results, ROI
SearchBlog, Laurie Sullivan - Tuesday, June 30, 2015
Advertisers spent $183 million for the top 1,000 apparel paid-search keywords ...
- Robbing From Display To Pay Search?
RTBlog, Joe Mandese - Monday, June 29, 2015
Fascinating data coming out of WPP ad-tracking unit Kantar Media this mornin ...
- Searching For Meaning: Kantar's Swallen Explains Paid's Rapid Growth
SearchBlog, Joe Mandese - Monday, June 29, 2015
Following Kantar Media's first ever estimates for paid search -- and so ...
- A/B Testing Tips To Double CTRs For Ad Copy
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 26, 2015
Jamie Smith tells marketers how to double their campaign's click-through rate wi ...
- Marin Software Syncs Smart
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 24, 2015
Marin Software Wednesday introduced Smart Sync, a feature that allows advertisers to r ...
- EU Should Leave Google Alone And Build Its Own Tech Giants, 'Telegraph' Columnist Suggests
Around the Net In MAD London, Sean Hargrave - Tuesday, June 23, 2015
When the European Union, as expected, starts imposing huge fines on Googl ...
- Benefiting When Google DSA Creates A Much Longer Headline
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 19, 2015
Research shows that leaving the headline creation to Google's Dynamic Search A ...
- How To Determine The Value Of A Keyword Per Market
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 19, 2015
To get a sense for the potential value of keywords in ...
- Netflix Misses Search Opportunity In Father's Day Data
SearchBlog, Laurie Sullivan - Friday, June 19, 2015
Search and recommendations -- Netflix offers both. So when Netflix's media relatio ...
- Connexity Acquires PriceGrabber For Consumer Behavior Insights
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 16, 2015
Connexity added a lead-generation network to its coffer with Tuesday's announcement ...
- The Search For Answers: Life After The Query Box
MoBlog, Steve Smith - Monday, June 15, 2015
Mobility is driving profound changes in how search marketing goes about i ...
- Angie's List, Discover, Target, Wyndham Prepare For A Wearable Search World
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 12, 2015
Jeff Carl, ecommerce marketing manager at Angie's List, accidentally invented a Goog ...
- What Wearables Mean For Search
Show Daily, Gavin O'Malley - Friday, June 12, 2015
When they takeoff, how will wearable devices affect the business of searc ...
- SMB Digital Budgets Going Toward Making Web Sites, Search Compatible With Mobile Devices
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 10, 2015
Small and medium-sized businesses (SMBs) will spend money on digital advertising th ...
- Allstate Insurance Shares Best Practice Tips
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 10, 2015
Finhas Jhaveri at Allstate Insurance shares best practices for paid search ...
- Google, Here's My Shopping Wish List
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 10, 2015
Kirk Williams lists the top nine updates he thinks Google Shopping need ...
- Search Natural Language Auctions To Replace Keyword Bidding
SearchBlog, Laurie Sullivan - Wednesday, June 10, 2015
Inflections in spoken words, speech patterns, and phrases will become a maj ...
- Search: What U.S. States Cost The Most Per Click?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 9, 2015
Paid-search costs differ depending on the state marketers work in. What stat ...
- Does Search Need Another Way To Fund The 'Free' Web?
SearchBlog, Laurie Sullivan - Tuesday, June 9, 2015
Free always comes with a price. You know the old story ...
- How Search Can Capitalize On Longer Queries
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 8, 2015
People rely on longer queries in natural language to find what answer ...