- Microsoft Puts Bing In Windows 10 Spotlight
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 29, 2015
Microsoft began rolling out Windows 10 software on Wednesday. The Web brows ...
- Mapping Out The Best Attribution Path
Data and Targeting Insider, Laurie Sullivan - Tuesday, July 28, 2015
Marketers want to find an attribution model that considers all of t ...
- Search Marketers Take On More Responsibilities
SearchBlog, Laurie Sullivan - Wednesday, July 29, 2015
Search marketers are asked to do many more tasks these days ...
- Google Panda 4.2 Update
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 27, 2015
Google has confirmed that the Google Panda 4.2 update affects only ...
- Key Statistics To Watch For Paid-Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 24, 2015
Richard Stokes wants to know if marketers are tracking what he conside ...
- Yahoo Appoints CRO, Strengthens Mobile Search, 'Key To Yahoo's Future'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 23, 2015
Yahoo announced Thursday the appointment of Lisa Utzschneider to chief revenue office ...
- Mobile Taking More Of The Search Budget Amid Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 23, 2015
Mobile continues to drive brand budgets in search advertising as nearby search ...
- Mobile Cost Per Click Continues To Rise
SearchBlog, Laurie Sullivan - Friday, July 24, 2015
The party's almost over for marketers who thought they could continue ...
- Bing Ads Title Tag Landing Page Test
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 23, 2015
Bing has been running a lot of tests lately. This one showcas ...
- Content Creators Get 360-Degree View On YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 22, 2015
Google brought a 360-degree view to video ad campaigns Wednesday through TrueVi ...
- Paid-Search Keyword Mistakes
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 20, 2015
Jacob Fairclough names off four of the most common keyword mistakes a ...
- Personalizing Messages To Purple-Hair Individualists With Search, Addressable TV
SearchBlog, Laurie Sullivan - Monday, July 20, 2015
iProspect has been testing campaigns in addressable television, which chief strategy offic ...
- Back-To-School Searches Rising, Already
SearchBlog, Laurie Sullivan - Friday, July 17, 2015
Parents are thinking much earlier this summer about searching for supplies ...
- 'Mobilegeddon' Hits Non-Mobile Brands With 10% Traffic Fall
Around the Net In MAD London, Sean Hargrave - Thursday, July 16, 2015
Brands with websites not optimised for mobile have suffered a 10% d ...
- A 'Must Not Do' List For Paid Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 16, 2015
Dave Rocco has published a list of do nots when it com ...
- Amazon Putting Pressure On Google Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2015
Amazon remains a much larger competitor for Google text ads. Merkle R ...
- It's Not Magic, Just Cross-Device Conversion Tracking
SearchBlog, Laurie Sullivan - Thursday, July 16, 2015
About 90% of consumers start an activity on one device and e ...
- Bing Shopping Campaigns Officially Rolls Into U.S.
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 15, 2015
Microsoft will soon make Bing Shopping Campaigns the default campaign type f ...
- Optimizing For Search Engine URLs, Not Keywords
SearchBlog, Laurie Sullivan - Wednesday, July 15, 2015
Keywords are becoming less relevant when tracking search engine query rankings. O ...
- How To Renegotiate Paid Search Client Contracts
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 14, 2015
Kayla Kurtz sheds light on how to make the renewal process ...
- Google Regains Market Share Losses From Yahoo-Bing
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2015
Search engine marketers in the United States continued to make double-digit investmen ...
- Gartner's Falling PC Estimates Confirm Rise In Mobile Search, Programmatic
SearchBlog, Laurie Sullivan - Friday, July 10, 2015
Search marketers seeing a shift from desktop to mobile clicks on paid-sear ...
- Microsoft And AOL Deal Offers Better Options For Brands And Agencies
MAD London, Ian Woolley - Wednesday, July 8, 2015
Brands and agencies should celebrate that they now have an exciting opportuni ...
- The World's Highest CPC For Paid Search
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 7, 2015
The cost per click on keywords differs depending on the state, ev ...
- Would You Rather Search And Buy Local?
SearchBlog, Laurie Sullivan - Thursday, July 2, 2015
Smaller businesses are losing opportunities to connect with consumers. They need ...
- Search Losing Favor Among Some Small Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 30, 2015
Small businesses find promotional marketing methods the most effective, but email a ...
- Marchex Renews YP Deal For Now
SearchBlog, Laurie Sullivan - Wednesday, July 1, 2015
Marchex filed an 8-K this week with the Securities and Exchange Commissi ...
- AOL To Take Over Most Of Microsoft's Ad Sales, Replace Google With Bing In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2015
AOL and Microsoft have signed a deal that gives AOL responsibility f ...
- Higher Paid-Search Spend Doesn't Always Lead To Better Results, ROI
SearchBlog, Laurie Sullivan - Tuesday, June 30, 2015
Advertisers spent $183 million for the top 1,000 apparel paid-search keywords ...
- Robbing From Display To Pay Search?
RTBlog, Joe Mandese - Monday, June 29, 2015
Fascinating data coming out of WPP ad-tracking unit Kantar Media this mornin ...