- How Search Marketers Can Best Optimize Cost-Effective Facebook Campains
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 15, 2015
Many search marketers might ask how much Facebook advertising (really) costs. Bre ...
- Why U.S. Apparel Retailers Paid A Higher Cost Per Click
SearchBlog, Laurie Sullivan - Tuesday, September 15, 2015
U.S. apparel advertisers paid an average of $1.28 per click in t ...
- ZO Cuts Forecast -- Again: Mobile Poised To Overtake Newspapers
MAD, Larissa Faw - Sunday, September 13, 2015
Global ad growth is now pegged at 4%. Spending growth in Nor ...
- Search, Email Tips To Ring In The Holiday Season, Prepare For 2016
SearchBlog, Laurie Sullivan - Monday, September 14, 2015
As advertisers plan for the upcoming holiday season, one of the bigge ...
- Search May Still Be Too Complicated For SMBs
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 11, 2015
About 45% of U.S. small business owners said traffic from search engin ...
- How Harman, Wine Enthusiast Use Paid Search, PLAs to Standout From Competitors
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 10, 2015
Ryan Gibson talks to Harman, and Wine Enthusiast, discussing strategies that he ...
- What To Look For In A Pay-Per-Click Media Expert
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 9, 2015
Paid search, pay-per-click media -- companies looking to fill an open positi ...
- What 'Marginal' ROI Reveals
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 9, 2015
Matthew Whitehead explains how calculating the overall return on investment -- t ...
- Why Marketers Using AdWords Should Rely On Deeper Insights
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 8, 2015
Michael Shin believes there are underused AdWords reports that can help markete ...
- When Brand Marketers Don't Follow SEM Expert Advice
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 8, 2015
What happens when the client just doesn't follow the advice of ...
- Google Woos Football Advertisers With Search Offering
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 8, 2015
Google's tool that places ads alongside football-related search results will prove lucrati ...
- Google Will Get $2 Of Every $5 Marketers Spend This Year On Digital Advertising In U.S.
SearchBlog, Laurie Sullivan - Tuesday, September 8, 2015
When put into dollars and cents, it's pretty incredible to think abo ...
- Google's Antitrust Inquiries Spread To India
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2015
As Google adds another accusation of search advertising dominance abuse by ...
- Former HP Germany Lead To Guide Searchmetrics
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 3, 2015
Searchmetrics announced Thursday the appointment of former general manager -- a tit ...
- Microsoft Releases Bing Ads For Android Devices
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 2, 2015
Microsoft on Wednesday announced Bing Ads for Android to help marketers mana ...
- Halloween Behavioral Treats, No Tricks
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 2, 2015
If tracking back to last year's data provides insight into what markete ...
- Hound iOS In Alpha Shines Spotlight On Shift To Voice Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 31, 2015
In a move that emphasizes the importance of natural language and voi ...
- Russian Search Engine Yandex Changes Its Paid-Search Auction Bid Model
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 31, 2015
Yandex.Direct, Yandex's pay-per-click advertising platform, has altered its auction advertising model ...
- Google Display Network Converting Text Ads To Richer Text
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 31, 2015
The Google Display Network began converting text ads to Richer Text ...
- Target My Behavior, Please
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 26, 2015
How much does the average consumer spend online in three months ...
- How Amazon Text Ads Work
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 25, 2015
Amazon Text Ads are now available to all Seller Central account holder ...
- Google Award To iCrossing Identifies Importance Of Offline Impact To Online Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2015
Identifying the offline impact to online advertisements seems to be one ...
- Marketers Spend Less On Back-To-School Desktop Paid-Search Campaigns
SearchBlog, Laurie Sullivan - Thursday, August 20, 2015
Advertisers spent $909,000 sponsoring back-to-school keyword groups analyzed in July 2015 --do ...
- Microsoft Bing Adds Automated Rules Notifications
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 19, 2015
Microsoft has announced an Automated Rules for Bing Ad Campaigns called Noti ...
- Back-To-School Search Ads Must Lead Online Consumers To Local Stores
SearchBlog, Laurie Sullivan - Wednesday, August 19, 2015
The majority of back-to-school shopping dollars still find their way into stor ...
- Google's Project Sunroof Generates Leads For Local Services
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 17, 2015
Google on Monday introduced Project Sunroof, which maps the planet's solar potenti ...
- Google Makes Changes To Mobile Search To Lure Back Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 13, 2015
Google recently made changes in the way it would serve mobile sear ...
- Three Ways To Increase Click-Through Rates
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 13, 2015
Putting a special offer in the headline, a main keyword in t ...
- Amazon Product Ads See 85% YoY Growth
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 13, 2015
Merkle RKG put together some numbers which highlight that Amazon Product A ...
- Rising Paid-Search Click Costs Seen In July Across Some Brands
SearchBlog, Laurie Sullivan - Tuesday, August 11, 2015
One trend sparking internal conversations at ChannelAdvisor points to rising brand co ...