- Tips On Bidding Products To Their True Value
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 29, 2015
Let advertisers bid each product based on its predicted value. That's t ...
- Four Integrated SEO And Paid-Search Tips To Consider
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 28, 2015
Site architecture, mobile search ad performance, content marketing and social media, a ...
- How Individuals Search For Answers, Not Information
SearchBlog, Laurie Sullivan - Tuesday, April 28, 2015
Marketers need to start thinking more like consumers and consider the devic ...
- Google Misses First-Quarter Analyst Predictions
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2015
Google's revenue in the first quarter missed analysts' predictions, weighed down ...
- Google Feels Rollercoaster Effect With Up And Down Revenue, Paid-Click Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 23, 2015
Google's revenue in the quarter ended March 31, 2015 rose 11.9% ...
- Will Project Fi Lead Google To Acquire T-Mobile Or Sprint?
SearchBlog, Laurie Sullivan - Thursday, April 23, 2015
It's a long shot, but I woke up this morning contemplating wheth ...
- Connected Devices Changing Viewing Habits
Marketing Daily, Aaron Baar - Monday, April 20, 2015
"In many ways, we're experiencing a new golden age of content," t ...
- SEMPO Launches Cities
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 17, 2015
SEMPO, the nonprofit group for SEO and digital marketing professionals, launches SEMPO Cities ...
- Yahoo, Microsoft Restructure Search Alliance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 16, 2015
Microsoft's Bing and Yahoo made some changes to keep the search partnersh ...
- Bing's 20% Search Share Could Take More Ad Dollars
SearchBlog, Laurie Sullivan - Thursday, April 16, 2015
Microsoft Bing passed 20% market share on desktop in the U.S. f ...
- Google, Prepare Yourself For An EU Beating
London Blog, Sean Hargrave - Wednesday, April 15, 2015
It was offered a carrot for several years, but today Google wi ...
- A Google Shopping Case Study
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 14, 2015
There are several ways to structure Google Shopping campaigns, per Matt Umbro. ...
- Bing Ads Launch iOS Mobile App For iPhone And iPad - Will Advertisers Invest?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 14, 2015
Microsoft's tight relationship with Apple prompted the Redmond, Wash. company to relea ...
- Paid-Search Analytics Metrics Revisited
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 9, 2015
Here's a little reminder for those working with content and paid-search campaign ...
- Amazon's Ad Platform Needs To Mature, As Search Spend Growth Slows In Q1
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 2, 2015
The slowdown in paid-search advertising spend has nothing to do with Amazon ...
- Small Businesses Stall In The Adoption Of Paid Search, SEO
SearchBlog, Laurie Sullivan - Thursday, April 2, 2015
Nearly half of small businesses will allocate just 20% or less ...
- Why Are One In Five Top UK Brands Begging Mobile Consumers To Ignore Them?
London Blog, Sean Hargrave - Wednesday, April 1, 2015
When a fifth of Britain's top brands don't take mobile seriously enou ...
- Support For Google Remarketing Lists Broadens Through Proprietary Data Management Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 31, 2015
IgnitionOne will release in April the ability to integrate first- and third-par ...
- Yahoo-Bing Partner Network Contributes To Paid-Search Market Gains
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 1, 2015
The Yahoo-Bing Network grew in market share for the third sequential quarte ...
- Now TV Links TV Ads To Paid Search
Around the Net In MAD London, Sean Hargrave - Tuesday, March 31, 2015
The Sky-owned streaming service Now TV has launched a search campaign, ...
- Trada, Google Ventures-Backed, Shutters Marketplace
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 30, 2015
Trada, which launched as a crowdsourced search marketplace in 2008, announced ...
- Microsoft, Yahoo Renegotiating Bing Search Deal
SearchBlog, Laurie Sullivan - Monday, March 30, 2015
Yahoo is in the midst of renegotiating its 10-year agreement with Microso ...
- A Healthcare Guide To Paid Search
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 25, 2015
Joe Castro points to stats and potential benchmarks for healthcare marketers ...
- Better Attribution, Tracking Needed To Boost Mobile Paid-Search Spending, Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 25, 2015
Mobile paid-search clicks are forecast to surpass the overall paid-search market ...
- Makeup, Skincare Brands See Search Engines Driving One-Third Of Traffic To Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 23, 2015
Four out of five women in the U.S. wear makeup and intera ...
- Saving Money, Protecting Assets, And Click-To-Call Mobile Ads
SearchBlog, Laurie Sullivan - Monday, March 23, 2015
BIA/Kelsey estimates mobile searches lead to 72 billion annual calls via mobi ...
- Finding Unusual Search Entry Points Into Advertising Campaigns
SearchBlog, Laurie Sullivan - Tuesday, March 17, 2015
Alternative perspectives spark creativity. Start thinking about better ways to use sear ...
- Agency Real-Time Newsroom @SXSW Amplifies Festival Buzz
Show Daily, Laurie Sullivan - Sunday, March 15, 2015
Resolution Media, FleishmanHillard, and Annalect have created a real-time newsroom dubbed StoryConne ...
- Marketers Missing Out On Using Search Data For Retargeting
Around the Net In MAD London, Sean Hargrave - Thursday, March 12, 2015
A report published yesterday by The Boston Consulting Group says brands th ...
- Brands Lose Up To 60K Visitors Monthly From Search Trademark Use, Bidding
SearchBlog, Laurie Sullivan - Thursday, March 12, 2015
In the Consumer Finance industry, the estimated traffic loss for a typic ...