- SMB Retailers Love Digital Media, But Have Disconnects With Paid Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 1, 2015
SMB retailers only spend about $700 annually on paid search, which sugges ...
- U.S. Retail To Spend Nearly $6.2 Billion In Search Advertising
SearchBlog, Laurie Sullivan - Tuesday, June 2, 2015
Small and medium-sized retail businesses with less than 99 employees might ho ...
- Does Quality Score Really Influence Performance?
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 29, 2015
Jeff Baum gives marketers five reasons why he doesn't buy into t ...
- Marin Optimization Tool Answers 'How Much Do I Bid?' Per Search Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2015
Optimizing budgets remains a thorn in the side of marketers. Some strugg ...
- Google AdWords Lags In Driving App Installs For Gaming
SearchBlog, Laurie Sullivan - Wednesday, May 27, 2015
Google's search advertising platform AdWords does not drive mobile app installs ...
- Lycos Puts Search, Ad Patents On The Block: Will Roll Out 'Hard Goods' Soon
Search & Performance Marketing Daily, Joe Mandese - Wednesday, May 20, 2015
Lycos, one of the granddaddies of Internet search, is putting its sear ...
- The Most Linked To Search Content
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 15, 2015
Content, content and more content. To what type of content do reade ...
- Tips For Using Google Dynamic Search In AdWords
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 14, 2015
Dynamic Search Ads helps target searchers where traditional keyword targeting fails ...
- Brands Derail Social Ad Campaigns, Sending Consumers Searching For Where To Buy Products
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 5, 2015
Brands use social media to market and advertise product and services, b ...
- MediaPost Search Insider Summit Call For Thought Leaders
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 29, 2015
MediaPost will host the summer Search Insider Summit at the Kiawah Isla ...
- Tips On Bidding Products To Their True Value
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 29, 2015
Let advertisers bid each product based on its predicted value. That's t ...
- Four Integrated SEO And Paid-Search Tips To Consider
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 28, 2015
Site architecture, mobile search ad performance, content marketing and social media, a ...
- How Individuals Search For Answers, Not Information
SearchBlog, Laurie Sullivan - Tuesday, April 28, 2015
Marketers need to start thinking more like consumers and consider the devic ...
- Google Misses First-Quarter Analyst Predictions
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2015
Google's revenue in the first quarter missed analysts' predictions, weighed down ...
- Google Feels Rollercoaster Effect With Up And Down Revenue, Paid-Click Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 23, 2015
Google's revenue in the quarter ended March 31, 2015 rose 11.9% ...
- Will Project Fi Lead Google To Acquire T-Mobile Or Sprint?
SearchBlog, Laurie Sullivan - Thursday, April 23, 2015
It's a long shot, but I woke up this morning contemplating wheth ...
- Connected Devices Changing Viewing Habits
Marketing Daily, Aaron Baar - Monday, April 20, 2015
"In many ways, we're experiencing a new golden age of content," t ...
- SEMPO Launches Cities
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 17, 2015
SEMPO, the nonprofit group for SEO and digital marketing professionals, launches SEMPO Cities ...
- Yahoo, Microsoft Restructure Search Alliance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 16, 2015
Microsoft's Bing and Yahoo made some changes to keep the search partnersh ...
- Bing's 20% Search Share Could Take More Ad Dollars
SearchBlog, Laurie Sullivan - Thursday, April 16, 2015
Microsoft Bing passed 20% market share on desktop in the U.S. f ...
- Google, Prepare Yourself For An EU Beating
London Blog, Sean Hargrave - Wednesday, April 15, 2015
It was offered a carrot for several years, but today Google wi ...
- A Google Shopping Case Study
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 14, 2015
There are several ways to structure Google Shopping campaigns, per Matt Umbro. ...
- Bing Ads Launch iOS Mobile App For iPhone And iPad - Will Advertisers Invest?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 14, 2015
Microsoft's tight relationship with Apple prompted the Redmond, Wash. company to relea ...
- Paid-Search Analytics Metrics Revisited
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 9, 2015
Here's a little reminder for those working with content and paid-search campaign ...
- Amazon's Ad Platform Needs To Mature, As Search Spend Growth Slows In Q1
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 2, 2015
The slowdown in paid-search advertising spend has nothing to do with Amazon ...
- Small Businesses Stall In The Adoption Of Paid Search, SEO
SearchBlog, Laurie Sullivan - Thursday, April 2, 2015
Nearly half of small businesses will allocate just 20% or less ...
- Why Are One In Five Top UK Brands Begging Mobile Consumers To Ignore Them?
London Blog, Sean Hargrave - Wednesday, April 1, 2015
When a fifth of Britain's top brands don't take mobile seriously enou ...
- Support For Google Remarketing Lists Broadens Through Proprietary Data Management Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 31, 2015
IgnitionOne will release in April the ability to integrate first- and third-par ...
- Yahoo-Bing Partner Network Contributes To Paid-Search Market Gains
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 1, 2015
The Yahoo-Bing Network grew in market share for the third sequential quarte ...
- Now TV Links TV Ads To Paid Search
Around the Net In MAD London, Sean Hargrave - Tuesday, March 31, 2015
The Sky-owned streaming service Now TV has launched a search campaign, ...