- Matter Communications Acquires Search Maven
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 10, 2015
Matter Communications has acquired search marketing firm Search Maven Media. Search Mav ...
- Google Loses eBay Classifieds To adMarketplace On-Site Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 10, 2015
eBay Classifieds has signed a deal with adMarketplace to power advertisements th ...
- Adobe Builds Partner Chain To Take On Marketing Funnel, Redefines Programmatic
SearchBlog, Laurie Sullivan - Tuesday, March 10, 2015
Adobe will announce a slew of partnerships Tuesday at its annual summ ...
- Why Marketers Are Not Ready For The Internet Of Things
SearchBlog, Laurie Sullivan - Thursday, March 5, 2015
Sorry, it's true. Most brand marketers -- especially in search -- a ...
- Why We Searched For These Things Last Year
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 3, 2015
There are some interesting trends in rising search queries analyzed by Wordstre ...
- YP Automates Local And Mobile Search Buys For National Brands
SearchBlog, Laurie Sullivan - Tuesday, March 3, 2015
The first rule of search engine marketing is never say never. Indee ...
- PureClick Touts MRC Paid-Click Accreditation, Technology Identifies Bad Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 27, 2015
PureClick has received click measurement accreditation from the Media Rating Council f ...
- Google Brings Native Search Ads To Google PlayStore
Mobile Marketing Daily, Laurie Sullivan - Thursday, February 26, 2015
Google announced a program Thursday that will allow mobile developers to adverti ...
- The Science Of 'Do It With Me'
SearchBlog, Laurie Sullivan - Friday, February 27, 2015
The movement to spruce up and expand aging digital media continues. A ...
- Surprise! Didn't Think The Landing Page Rates?
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 25, 2015
It makes sense that paid-search landing pages should match specific user querie ...
- Bing Ads Offer What Google Doesn't
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 25, 2015
Mark Irvine has an opinion. He shows marketers seven ways that Bi ...
- YP Taps SEM Experts To Rebuild Its Search Platform Focusing On Local
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 24, 2015
Search advertisers face a conundrum as they try to find ways ...
- Could Google's Call-Only Ads Increase Search, Operating Brand Budgets?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 24, 2015
Google's call-only campaigns continue to spark buzz among advertisers. Some think consume ...
- Digital And Traditional Parity Is Due To Digital Growth, Not TV's Imaginary Decline
London Blog, Sean Hargrave - Wednesday, February 18, 2015
As the UK leads the world by hitting an equilibrium between digit ...
- Retailers, Brands Have A Growing Problem In Search, Shopping Ads
SearchBlog, Laurie Sullivan - Tuesday, February 17, 2015
Not all images in Google Shopping ads or online at retail W ...
- AutoWeb Gets Creative With adMarketplace Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 12, 2015
AutoWeb, a vehicle search engine with social sharing features, has secured ...
- Telmetrics Integrates Call Data With DoubleClick Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 12, 2015
Telmetrics will announce Thursday an integration with Google's DoubleClick Search that enabl ...
- The Valentine's Day Gift Exchange
SearchBlog, Laurie Sullivan - Thursday, February 12, 2015
U.S. consumers will spend $2.1 billion on flowers this Valentine's Day. Th ...
- How Search Professionals Must Write With Authority
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 11, 2015
Dump the passive voice and ditch the "i think" verbiage. Search professiona ...
- 18 Search Trends For 2015
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 9, 2015
Merkle RKG details 18 trends for 2015, and tells us why ea ...
- Oban Plants U.S. Stake Helping Brands Capitalize On Trillion-Dollar International Market
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 9, 2015
Oban Digital, a 10-year-old U.K.-based global digital marketing agency specializing in loc ...
- Ad Agency Uses Social Keywords From StatSocial To Target Paid Search, SEO
SearchBlog, Laurie Sullivan - Monday, February 9, 2015
An advertising agency in a very large holding company has begun ...
- Google Reports Clicks, Cost Per Clicks On Ads Fall In Q4
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 29, 2015
Google reported Q4 2014 earnings Thursday. Its overall search business held i ...
- From The Bench To The Quarterback: How Search Helps Brands Score
Search & Performance Marketing Daily, Paul DeJarnatt - Thursday, January 29, 2015
Brands that don't make search a key tactic of their Super Bo ...
- Walmart, Other Brands, Retailers Cozy Up To Search Marketing Leading Up To Super Bowl
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 28, 2015
Brands wanting a little Super Bowl action, whether or not they r ...
- What Are UTMs And How Do I Use Them?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 27, 2015
The better marketers understand the campaigns that work on a specific d ...
- Google Slips In Q4, Gives Up Search Market Share To Bing, Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 22, 2015
Google continues to lose search market share to Bing and Yahoo, albe ...
- How To Make Valentine's Day Promotions Work For Most Products, Services
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 16, 2015
Some products or services are not traditionally known as Valentine’s gifts, b ...
- ROI Rising As Brands Sink 24% More Of Their Budgets Into Paid Search, Per Report
SearchBlog, Laurie Sullivan - Thursday, January 15, 2015
Return on investment rose as revenue outpaced the rise in spend ...
- Revenue Growth Finally Becomes Top Marketing Metric In 2015: Report
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 12, 2015
Revenue growth has become the top metric for marketers looking to quanti ...