- U.S. Marketers Spending More On Search, Programmatic With Higher Returns
SearchBlog, Laurie Sullivan - Monday, January 12, 2015
U.S. marketers working with IgnitionOne spent 11% more on paid search advertisi ...
- Click-To-Call Volume Rising With Mobile Use
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 8, 2015
As the use of mobile phones continues to climb, so will t ...
- Digital Media M&A Predicted To Pick Up Steam In 2015
Online Media Daily, Laurie Sullivan - Friday, January 2, 2015
Merger & acquisition deal values in digital media, information & technology ro ...
- Conversion Rate, Attribution Testing
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 22, 2014
The end-of-year holidays are quickly coming to a close, but following N ...
- IAB Says Q3 2014 Online Ad Revenue Reaches $12.4 Billion
MediaDailyNews, Laurie Sullivan - Thursday, December 18, 2014
Internet advertising revenue in the U.S. rose 17% to $12.4 billion f ...
- comScore Reports $42.5 Billion Spent Online So Far During Holiday Season
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 17, 2014
comScore on Wednesday reported that U.S. consumers spent $42.5 billion from deskt ...
- Connexity Rolls Out Search Services To Drive Targeting Through Shopper Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 16, 2014
Connexity has begun rolling out a media agency within the company. T ...
- Industry Speculates On Facebook's Post-Bing Play, Will It Include Search?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 15, 2014
Facebook's advertising platform was not greatly impacted by dropping Bing because t ...
- AdWords Editor Features Explained
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 12, 2014
Google, Bing and Yahoo say they are working to make search engi ...
- Sears Hometown, Outlet Stores Boost In-Store Sales Through Showrooming, Local, Mobile Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 11, 2014
A mobile search strategy for local stores has become more important ...
- Will Facebook Graph Search On Mobile Help Brands Improve Campaign Performance?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 8, 2014
It took nearly two years for Facebook to take Graph Search ...
- Google Tops Media Revenue In First Half Of 2014
SearchBlog, Laurie Sullivan - Tuesday, December 9, 2014
Public data can provide a wealth of information, especially in the Intern ...
- How To Use AdWords Scripts
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 8, 2014
AdWords Scripts -- those lines of code that tell AdWords accounts h ...
- The Search Tipping Point In 2015
SearchBlog, Laurie Sullivan - Monday, December 8, 2014
Marketers will need to create campaigns that help consumers explore, use, a ...
- A Few 2015 Predictions To Get Started
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 5, 2014
Larry Kim points to about 15 predictions for paid-search marketing in 20 ...
- Vizion Interactive Acquires FMB Media Assets, Adds David Szetela to Team
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 3, 2014
Digital Marketing Agency Vizion Interactive announced Wednesday the acquisition of assets from F ...
- Best Practices For Keyword Length For Smartphone Paid-Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 20, 2014
Elliot Lant tells us that keyword length performance impacts smartphone paid-search strategie ...
- How Dynamic Parameters Work
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 20, 2014
How do dynamic parameters work for ad copy in Google AdWords? Ran ...
- Covario Co-Founder Takes CMO Role At Nintex
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 18, 2014
Russ Mann has joined Bellevue, Wash.-based Nintex, a software workflow automation compan ...
- Targeting Paid-Search Ads, Videos Pays Off On Thanksgiving Day
SearchBlog, Laurie Sullivan - Wednesday, November 19, 2014
Oatmeal chocolate chip cookies with walnuts became one of my favorite recip ...
- One Company Ties Twitter Audience Segments To Search Campaigns
SearchBlog, Laurie Sullivan - Monday, November 17, 2014
Integration of social data to support search campaigns isn't new, but o ...
- Google's Nest Labs To Debut Its First Broadcast Television Ads Sunday
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 13, 2014
Nest Labs will launch a series of four television ads Sunday ...
- Marin Integrates Yahoo Gemini Data Into Platform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 11, 2014
Marin Software now supports the integration of data from Yahoo Gemini, Yahoo ...
- U.S. Marketers To Spend $103 Billion On Interactive Media By 2019
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 10, 2014
Overall, marketers in the U.S. will spend more than $103 billion ...
- Advertising Cost Rising For Google Shopping On Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 6, 2014
Marketers will need to clean up their campaigns this holiday season ...
- Paid Search Ranks As Highest Media Among SMB High Spenders
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 5, 2014
On average, small and medium-size businesses dubbed as "Plus Spenders" invest near ...
- Fandango, Paramount Send Interstellar Fan Into Space
MediaDailyNews, Laurie Sullivan - Friday, October 31, 2014
Moviegoers buying a Fandango movie ticket to Christopher Nolan's "Interstellar" released ...
- Financial Keywords Dominate U.K. Search Ads In First Half Of Year
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 29, 2014
U.K. advertisers spent GBP783 ($991) million on desktop and tablet paid-search advertisi ...
- Fear Overload Puts AdWords To Work During Halloween
SearchBlog, Laurie Sullivan - Wednesday, October 29, 2014
Fear Overload puts on the ultimate adults-only Halloween events to frighten t ...
- Sundar Pichai To Oversee Google Products
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 27, 2014
Larry Page has appointed Sundar Pichai to oversee Google's products -- runni ...