- U.S. Marketers To Spend $103 Billion On Interactive Media By 2019
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 10, 2014
Overall, marketers in the U.S. will spend more than $103 billion ...
- Advertising Cost Rising For Google Shopping On Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 6, 2014
Marketers will need to clean up their campaigns this holiday season ...
- Paid Search Ranks As Highest Media Among SMB High Spenders
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 5, 2014
On average, small and medium-size businesses dubbed as "Plus Spenders" invest near ...
- Fandango, Paramount Send Interstellar Fan Into Space
MediaDailyNews, Laurie Sullivan - Friday, October 31, 2014
Moviegoers buying a Fandango movie ticket to Christopher Nolan's "Interstellar" released ...
- Financial Keywords Dominate U.K. Search Ads In First Half Of Year
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 29, 2014
U.K. advertisers spent GBP783 ($991) million on desktop and tablet paid-search advertisi ...
- Fear Overload Puts AdWords To Work During Halloween
SearchBlog, Laurie Sullivan - Wednesday, October 29, 2014
Fear Overload puts on the ultimate adults-only Halloween events to frighten t ...
- Sundar Pichai To Oversee Google Products
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 27, 2014
Larry Page has appointed Sundar Pichai to oversee Google's products -- runni ...
- Changes On Baidu's Ad Network
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 27, 2014
Those buying paid-search ads on Baidu might have noticed an increase ...
- Bing Ads Develops Universal Event Tracking Across Devices
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 23, 2014
Bing Ads has developed a way to define and track performance a ...
- Why Mobile No. 1 Ranking Matters
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 23, 2014
seoClarity has published a new click-through ranking study analyzing desktop and mobile search. T ...
- Sexy Keywords Generating Google's Halloween Treats
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 22, 2014
Sexy, Frozen, and other female-related topics were some of the most frequent ...
- Google DoubleClick's Tool Chest Gets Filled With Creative Shortcuts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 22, 2014
Google filled the DoubleClick chest with more tools Wednesday -- 13 n ...
- Google: Colors Change With The Seasons
SearchBlog, Laurie Sullivan - Thursday, October 23, 2014
Weather data integrated into search campaigns has became a factor in t ...
- Yahoo Reportedly 'In Talks' To Buy Programmatic Video Ad Platform BrightRoll
Real-Time Daily, Tyler Loechner - Tuesday, October 21, 2014
Yahoo is in talks to acquire programmatic video ad platform BrightRoll, TechCrun ...
- Bing Updates Ad Platform, Inks Partnership With American Express
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 17, 2014
Recent data from independent search agencies suggest that the Bing-Yahoo Network continu ...
- Google Tells Agencies To Be More Transparent
SearchBlog, Laurie Sullivan - Monday, October 20, 2014
Transparency remains top of mind for Google. New rules coming to Goog ...
- Google Looks Toward 'Other' Markets To Offset Slowing Paid-Search Clicks
SearchBlog, Laurie Sullivan - Friday, October 17, 2014
During the earnings call with investors and analysts Thursday, Google showed sig ...
- Adobe Predicts Smartphones Will Contribute 40% To Paid-Search Traffic In 2015
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 15, 2014
Marketers spent 22% globally on search engine marketing in Q3 2014, p ...
- Why We Don't Ignore Paid-Search Best Practices
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 14, 2014
Ignoring paid-search best practices can seriously harm the brand. The common be ...
- Microsoft Analytics Takes Role In Educating, Forecasting Political Outcomes
MediaDailyNews, Laurie Sullivan - Monday, October 13, 2014
Since living the American dream means having enough understanding about propositions, measur ...
- Honey, My iPhone Shrunk My Fingers!
Mobile Insider, Steve Smith - Tuesday, October 14, 2014
While preliminary and incomplete, some early metrics suggest that iPhone 6 use ...
- How Much Do Misguided Clicks On Paid-Search Ads Cost Brands?
SearchBlog, Laurie Sullivan - Tuesday, October 14, 2014
A better question might be: How much does Google earn quarterly ...
- Authenticity In FreshPet 'Apparently Kid' YouTube Campaign Drives Up Search, Web Site Visits 400%
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 8, 2014
FreshPet got a really, smart five-year old to talk adorable pets ...
- Google Now Reads Emails, Sets Reminders For Bills Due
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 8, 2014
Google has released an update to its search app for Android a ...
- The Mavens Are Coming
SearchBlog, Laurie Sullivan - Tuesday, October 7, 2014
Marketers know there's a wealth of information available to them through mini ...
- Smartphones Surpass Tablets In Search Spend For Q3, Report Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 2, 2014
Brands continue to invest more of their search budget in mobile. F ...
- The Best Hours, Days For Search Marketing, Online Sales
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 30, 2014
John Gagnon breaks down the 24 hours in the top two shoppi ...
- How Many Is Too Many Keywords Per Campaign?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 30, 2014
There's a difference in opinion among marketers when it comes to t ...
- Facebook Recodes Atlas, Focuses On Audience Targeting Across Devices And Names Search Partners
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 29, 2014
Facebook executives believe the redesigned Atlas ad-serving platform it acquired from Microso ...
- Increase In Content Marketing Investments Compensating For Keywords Not Provided
SearchBlog, Laurie Sullivan - Monday, September 29, 2014
A Forrester Consulting study released Monday shows that some 24% of participati ...