- When To Bid On Branded Terms
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 12, 2014
Diane Pease gives marketers several things to think about when bidding ...
- Search Engines Keep Searchers Longer Before Referring Traffic To Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 11, 2014
Google, Bing, Yahoo and other engines continue to search for ways ...
- iCrossing, Kenshoo Build Marketing Tool Chest
SearchBlog, Laurie Sullivan - Thursday, September 11, 2014
iCrossing's access to Hearst's audience data from 200 million unique monthly visito ...
- A Checklist To Create Better Ad Copy
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 9, 2014
Oliver Becker takes marketers through the steps of how to create bett ...
- Twitter Starts Rolling Out Buy Button In Tweets, Changes ToS, Privacy Policy To Reflect Service
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 8, 2014
Twitter began testing on Monday the ability to make purchases from tweet ...
- Russia's Search Engine Yandex Gains Marin Support In Midst Of Political Turmoil
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 8, 2014
Political turmoil in Russia has not stopped U.S. and European companies fr ...
- How SEMPO Plans To Rebuild A Positive Reputation
SearchBlog, Laurie Sullivan - Friday, September 5, 2014
Mention the Search Engine Marketing Professional Organization among friends and colleagues, a ...
- How Social's Influence Contributes To Search Campaigns
SearchBlog, Laurie Sullivan - Thursday, September 4, 2014
Search engine marketers tying in social advertising campaigns on Facebook, LinkedIn, Pinteres ...
- Organic Search Drives 51% Of Traffic; Paid Search 10%; Social 5%
SearchBlog, Laurie Sullivan - Wednesday, September 3, 2014
BrightEdge believes organic search drives the most traffic. A recent study conduct ...
- Bing Web Spam Filter And Why It's Important
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 28, 2014
The Bing Index Quality aims to improve the content served up ...
- Ways To Improve ROI For Paid-Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 26, 2014
Long gone are the days when marketers could throw together a paid-sear ...
- Chinese Government OS To Compete With Google, Microsoft
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 25, 2014
The Chinese government plans to launch its own operating system in Octob ...
- IgnitionOne Works With AI To Perfect The Art Of Paid-Search Bid Optimization
SearchBlog, Laurie Sullivan - Wednesday, August 20, 2014
Predictive bid optimization will change search marketing -- but not the predicti ...
- Google Makes Close Variant Keyword Matching A Default
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 15, 2014
In September Google will begin applying close variant keyword matching to a ...
- ChannelAdvisor Releases Mixed Search, Ecommerce Amazon, eBay Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 13, 2014
ChannelAdvisor on Wednesday reported July search performance for ecommerce, and Amazon a ...
- Google Launches Music Preview And Buy Ad Unit
Around the Net In MAD London, Laurie Sullivan - Tuesday, August 12, 2014
Google has begun testing "Listen Now" ad units, along with Spotify, Rhapso ...
- Kenshoo Takes Pulse Of Mobile Search In U.S., U.K., Australia
SearchBlog, Laurie Sullivan - Friday, August 8, 2014
Kenshoo reports that mobile spend and click share rates for paid sear ...
- Managing Paid-Search Accounts For Small Businesses, Franchises
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 6, 2014
Brick-and-mortar franchises are typically considered local, small businesses. Smaller targeted areas generate le ...
- Mobile Accounts For More Than A Third Of UK Search
Around the Net In MAD London, Sean Hargrave - Monday, August 4, 2014
Quarterly search advertising spend is up by 24 percent across EMEA, wi ...
- IgnitionOne Redesigns DMS Analytics With Focus On Heat Maps, Speed
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 24, 2014
IgnitionOne on Thursday released an update to its Digital Marketing Suite, D ...
- 5 Top Luxury Brands Spent $22 Million On Paid-Search Keywords
SearchBlog, Laurie Sullivan - Thursday, July 24, 2014
Five of the top luxury brands that typically keep a tight re ...
- What Is Microsoft Delve?
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 23, 2014
During the Q2 2014 earnings call, Microsoft CEO Satya Nadella spoke about Delv ...
- Paid Search No 1; Retailers Stalled By Inaccurate Attribution Model
SearchBlog, Laurie Sullivan - Wednesday, July 23, 2014
Search remains the No. 1 digital tactic to acquire customers, but attributi ...
- YouTube, Google+, LinkedIn Lose Share Traffic
Social Media & Marketing Daily, Gavin O'Malley - Monday, July 21, 2014
By at least one measure, YouTube, Google+, LinkedIn, and Reddit are a ...
- Marin Varies Ads Automatically As Product Feed Data Changes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 21, 2014
"Nothing is more frustrating to an online shopper than clicking on ...
- Overcoming Discrepancies In Clicks And Visits
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 18, 2014
Discrepancies between clicks and visits isn't uncommon, unfortunately. And there are sever ...
- Adobe U.S. Brand Clients Up Spending On Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 16, 2014
Adobe released a Q2 2014 search report Wednesday ahead of Google's second-quart ...
- The Search Agency U.S. Clients Spent 29% Of Budgets On Mobile In Q2
SearchBlog, Laurie Sullivan - Thursday, July 17, 2014
The Search Agency released search engine marketing stats Thursday ahead of Google ...
- Yahoo Takes Control Of Its Mobile Search Ads
SearchBlog, Laurie Sullivan - Wednesday, July 16, 2014
Hidden in Yahoo's earnings call, CEO Marissa Mayer told analysts that f ...
- Marin Software Automates Google, Bing Shopping Ad Creation
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 14, 2014
Marin Software joined the parade of companies offing support for Bing Shoppi ...