- KPI Boutique Ad Agency Launches With Performance Model To Reduce Payment Term Worries
MAD LA, Laurie Sullivan - Thursday, July 10, 2014
Former leads from WPP, Publicis and inVentiv Health will launch a L ...
- Microsoft Fine-Tunes Bing Ads Toward Real-Time Reporting, PLA Services
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 9, 2014
Microsoft within the coming months will release reporting speeds that enable markete ...
- WordStream Raises $12 Million In New Funding Round
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 8, 2014
As applications continue to dominate mobile search, and remarketing and personal sear ...
- Paid-Search Budget Planning For Next Year: How Much Do I Need And What Will It Get Me?
Search & Performance Marketing Daily, Jonathan Kagan - Tuesday, July 8, 2014
Most clients are not aware of the tedious, complex planning process requir ...
- How To Increase Paid-Search Conversions Without Raising Bids
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 7, 2014
Data targeting, ad extensions, great content and diversifying traffic sources are so ...
- Google Enforces AdWords Porn Ban In Search Results, Readies Expanded Policies Center
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 3, 2014
Google has begun to enforce its ban on pornography, preventing some a ...
- Paid-Search Spend Rises, But Marketers Pulling Out Of Partner Programs
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 30, 2014
U.S. marketers spent 9% more on paid-search advertising campaigns in Q2 201 ...
- Would You Lease A Pair Of Mud Jeans For A Year?
SearchBlog, Laurie Sullivan - Friday, June 27, 2014
The Dutch company Mud Jeans set out to create a program bas ...
- IgnitionOne Looks For Acquisitions With $20 Million Funding In Pocket
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 26, 2014
IgnitionOne has secured a $20 million Series B funding round led ...
- Mobile Forces Decline In Page Views - 10 Tips To Reverse The Trend
SearchBlog, Laurie Sullivan - Thursday, June 26, 2014
Page views per online session hit a new low -- 6.93 ...
- Making the Case for Paid-Search Ads: Why eBay's Study Shouldn't Scare Brands
Search & Performance Marketing Daily, Kim Giroux - Monday, June 23, 2014
EBay's newest study on search advertising claims ads have "no measurable benefi ...
- Tweets Are Like Call-Out Boxes On Printed Pages
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 20, 2014
It may sound simple, but make sure the buttons work that all ...
- Back-To-School Timing, Tips For Social And Search Campaigns
SearchBlog, Laurie Sullivan - Thursday, June 19, 2014
More than $3 of every $5 aimed at back-to-school clothes and suppli ...
- Microsoft Sunsets Bing Ads Express
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 17, 2014
Microsoft will shutter Bing Ads Express at the end of July, steeri ...
- Kenshoo Reveals Search, Facebook Advertising Investment Formula For Success
SearchBlog, Laurie Sullivan - Wednesday, June 18, 2014
Kenshoo has released a formula for investments in paid search and Facebo ...
- Why Google's Report Comparing Organic With Paid Search Fails
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 12, 2014
Andy Taylor suggests that Google's paid and organic search AdWords report mig ...
- Marin, Channel Factory Connect Paid Search With YouTube Video Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 10, 2014
Marin Software announced a partnership Tuesday with video distribution and data platfo ...
- How To Determine Search's Incremental Value
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 5, 2014
Jeremy Hull from iProspect is collaborating with three teams within the compa ...
- Bing Will Group Tablet Paid-Search Ads Into Desktop, Laptop Category
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 4, 2014
Microsoft will change how Bing Ads groups tablet device targeting to ma ...
- Paid Search, Display Outsourced; Analytics, Social Media In-House
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 27, 2014
The U.K. Search Engine Marketing Benchmark Report published by Econsultancy and Latitu ...
- Marketers To Spend $20.5B On Branding
SearchBlog, Laurie Sullivan - Tuesday, May 20, 2014
Search trends, keyword patterns and data points have cultural nuances and consum ...
- Conversion Rate Optimization Pushing On Marketing Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 16, 2014
Marketers will spend more on search marketing although it is becoming increasing ...
- Broadcast TV Media Buyers Missing Search Data Opportunity To Connect With Fans
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 15, 2014
Broadcast television continues to miss a massive opportunity when it comes ...
- How One Small Business Views Paid Search
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 15, 2014
Dan Shewan tells us about a series of events, workshops and Q& ...
- Pinterest Rolling Out Promoted Pins, Native Ads In Search Feeds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 12, 2014
ABC, Expedia, GAP, General Mills, Target and other major brands are worki ...
- Paid Media Won't Buy Brands Love
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 13, 2014
Conductor has created a business framework and platform supporting Web Presence Managemen ...
- Yahoo Follows Google, Removes Anti Abortion Ads From Searches
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 9, 2014
Yahoo this week pulled anti-abortion ads appearing in Web searches for aborti ...
- The Better Mobile Conversion Search Strategy: App vs. Web Site
SearchBlog, Laurie Sullivan - Wednesday, May 7, 2014
Log in. Mobile apps drive branding, loyalty, retention, cross-channel and device measureme ...
- Brand Bidding Impacts Search Campaigns Through Keyword Not Provided
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 5, 2014
BrandVerity has identified basic signals that evaluate whether or not passing query da ...
- Google Acquires Rangespan To Support Shopping Data Management
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 5, 2014
Google has acquired London-based Rangespan to support the back-office services in Goog ...