• Moz, Friday, June 20, 2014 2:20 PM

It may sound simple, but make sure the buttons work that allow site visitors to share content from the company's Web site. They don't always. Ben Lloyd and Brian Rauschenbach tell us about tools and tactics that can maximize the reach and the distribution of content from the company's site. For the more advanced marketer, skip through half the post where you'll find advice on tweeting. Don't solely rely on the title tag. Try pulling a quote from the content to tweet or an important takeaway. Maybe it's a bullet that's already in there or a headline. Think of the tweet as a call-out box on a printed page. Reference how you might call attention or distribute content from a printed page and transfer that concept to digital.

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