- Performance Agencies Skai, Tinuiti Release Data Showing Search, CTV Trends
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 27, 2023
While total YouTube spend increased just 3% YoY in Q4 2022, ...
- How 2022 Trends Will Affect 2023 Advertising
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 25, 2023
NP Digital's research paper outlines findings from anonymous data collected by t ...
- Tinuiti Acquires Ampush In Move To Further Support Paid Social
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2023
Performance marketing firm Tinuiti today announced the acquisition of Ampush, a grow ...
- If The DOJ Sues Google, Again, What Are Its Options?
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 24, 2023
The DOJ is preparing a lawsuit against Google based on its advertisi ...
- Reddit Appoints First Chief Revenue Officer With Focus On Profit, Optimization
Performance Marketing Insider, Laurie Sullivan - Monday, January 23, 2023
When does a company know it needs a chief revenue officer? "Insi ...
- Paid-Search Ad Spend Falls 18% On Average In December
Performance Marketing Insider, Laurie Sullivan - Monday, January 9, 2023
The average daily amount spent in paid-search advertising fell 18% in Decemb ...
- 2023 Trends In Search Marketing And Performance From Your Peers
Performance Marketing Insider, Laurie Sullivan - Friday, December 30, 2022
It's impossible to predict the path of technology, but many have co ...
- SEO Tips To Offset Inflation In 2023
Performance Marketing Insider, Laurie Sullivan - Friday, December 23, 2022
As traditional and paid-media costs rise, SEO in particular has become t ...
- Microsoft Store Ads To Become Generally Available In January
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 22, 2022
Microsoft Advertising has further expanded internationally and released new updates for Hot ...
- Marin Reintroduces Company Platform, Announces Budget Optimizer
Performance Marketing Insider, Laurie Sullivan - Friday, December 16, 2022
Marin Software recently reintroduced the company and its platform as MarinOne ...
- Yext Releases Search, Social, Publisher Features To All As 2022 Comes To A Close
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 16, 2022
Listings Verifier and other features support Yext's Answers Platform. Twitter and Instagr ...
- Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 13, 2022
More marketers plan to increase rather than decrease ad and marketing budge ...
- SEO Adoption Rates Rising As Marketers See Benefits
Performance Marketing Insider, Laurie Sullivan - Monday, December 5, 2022
Marketers want to make the best use of all investments as pa ...
- Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 2, 2022
Microsoft Advertising has released updates to its Audience Targeting feature and Audien ...
- Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 30, 2022
A glitch in Amazon's system caused many advertisers to potentially overspend ...
- Yahoo Becomes Taboola's Largest Shareholder, Enters Exclusive 30-Year Commercial Agreement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 28, 2022
The collaboration will help advertisers face the challenge of successfully targeting a ...
- Google Quietly Tests New Way For Publishers To Monetize Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 23, 2022
Google is testing a new feature with publishers that will enable th ...
- Google Urged To Stamp Out Misleading Abortion Ads
Digital News Daily, Wendy Davis - Tuesday, November 22, 2022
"We ask you to address issues with misrepresentation in advertising on Google ...
- Baidu Benefits From Online Advertising Recovery
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 22, 2022
Despite continued lockdowns due to COVID-19, China's largest search engine Baidu report ...
- Publisher Settings For Google AdSense Data-Protection Law Coming In Jan. 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, November 17, 2022
Google will offer service-provider terms to supplement existing data-protection laws effective Ja ...
- U.S.-Based Journey Further CEO Duncan Smith On How To Keep Consumers With The Brand
Data & Programmatic Insider, Laurie Sullivan - Monday, November 14, 2022
Expanding ad agency Journey Further from the U.K. to the U.S. ...
- 1-800 Contacts Urges Court To Revive Claims Over Search Ads
Digital News Daily, Wendy Davis - Wednesday, November 9, 2022
1-800 Contacts on Wednesday urged a court to reinstate a lawsuit accusi ...
- Zero Clicks On Google Search Results Are More Likely On Desktop Computers
Research Intelligencer, Robert Williams - Thursday, November 10, 2022
Findings may indicate that Google provides enough information on its search engi ...
- Apple Reportedly Will Build Ad Network Around Major League Soccer
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, November 6, 2022
Apple plans to build a live TV ad network in preparation f ...
- Merkle: Prioritizing Performance Media, What Marketers Say They Do
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 3, 2022
Just 48% of respondents to a Merkle survey prioritized organic search mo ...
- Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 31, 2022
Data released from omnichannel performance marketing firm Skai shows marketers spent slight ...
- Microsoft Looks For Unusual Opportunities For Advertisers, Finds One In Qatar
Performance Marketing Insider, Laurie Sullivan - Friday, October 28, 2022
Many of this year's World Cup soccer games will take place duri ...
- Google Analytics 4 Migration Deadline For UA360 Moved To 2024, Cites Complexities For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2022
The transition to Google Analytics 4 is complex. Google has moved t ...
- Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 20, 2022
Google has begun to roll out My Ad Center -- which allo ...
- Google Changes Search Ads Design On Mobile, Desktop Tests To Follow
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 14, 2022
The company has been testing this process for more than a ye ...