- WPP, Shopify Unveil Global Partnership
MAD, Steve McClellan - Tuesday, October 3, 2023
The main idea, per the companies, is to help clients keep pa ...
- X Partners With Paris Hilton For Live Shopping Event
Marketing Daily, Colin Kirkland - Monday, October 2, 2023
Users "can watch a livestream, chat with others & shop at t ...
- Meta Unveils Gen AI Products, Real-Time Data Supported By Microsoft
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2023
Meta Platforms introduced the company's first generative AI products for consumers Wednesd ...
- Samsung Ads, Epsilon Partnership Creates First-Party Data Custom Audiences
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2023
The partnership creates an OTT-buying solution to deliver addressable connected TV f ...
- Recess Becomes First Official Mocktail Of College Football
Marketing Daily, Danielle Oster - Friday, September 15, 2023
Recess Zero Proof will be served at every USC Trojans home ga ...
- Talon, Mediaplus Forge NA OOH Alliance
MAD, Steve McClellan - Thursday, September 14, 2023
In recent years global out-of-home agency Talon has struck strategic partnerships wi ...
- Jeep, Merrell Partner For Hiking Boots Reveal At Detroit Auto Show
Marketing Daily, Tanya Gazdik - Tuesday, September 12, 2023
"The craftsmanship you expect, know, and love in our vehicles is match ...
- BMW, Ford, Honda Collaborate On Charging Solutions
Marketing Daily, Tanya Gazdik - Tuesday, September 12, 2023
ChargeScape will eliminate marketing and outreach costs for utilities trying to rea ...
- TikTok Partnership With TransUnion Gives Marketers Attribution Measurement
MediaDailyNews, Colin Kirkland - Friday, September 8, 2023
TikTok has announced an attribution partnership with TransUnion to enhance the effectivene ...
- Hallmark Partners With Venmo
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, September 3, 2023
Hallmark and Venmo are joining to give customers a way to se ...
- Bidstack Looks To Boost In-Game Ad Reach With Venatus Inventory Deal
MediaDailyNews, Colin Kirkland - Wednesday, August 30, 2023
Bidstack has announced a partnership that will provide ad-technology company Venatus wi ...
- NBCU Promotes Mark Marshall To Chairman Of Global Advertising, Partnerships
Television News Daily, Wayne Friedman - Wednesday, August 30, 2023
Mark Marshall will succeed Linda Yaccarino, who departed in May to beco ...
- ESPN Streamer: Amazon Joins Talks, Monthly Fee Could Hit $35
MediaDailyNews, Karlene Lukovitz - Friday, August 25, 2023
Amazon's been open about its intention to pursue more live-sports deals, followi ...
- LinkedIn's New 'Brand Partnership' Tags Aim To Boost In-App Creator Presence
MediaDailyNews, Colin Kirkland - Wednesday, August 23, 2023
LinkedIn is rolling out brand partnership labels on in-app posts, according ...
- Dodge, Jay Leno Partner On Co-Branded Car Products
Marketing Daily, Tanya Gazdik - Monday, August 21, 2023
Dodge CEO Tim Kuniskis and Leno drove Detroit's Woodward Cruise in ...
- Ford Partners With Madewell
Marketing Daily, Tanya Gazdik - Sunday, August 20, 2023
The apparel line combine Madewell's premium denim with Ford's history to deliv ...
- Verizon, Disney Discuss ESPN D2C Partnership
MediaDailyNews, Karlene Lukovitz - Monday, August 21, 2023
Verizon's CEO has openly expressed interest in partnering on a D2C versi ...
- EasyDMARC To Support The K.A.B. Group's Email Security Offering
Email Marketing Daily, Ray Schultz - Friday, August 11, 2023
The partnership will help the K.A.B. Group improve deliverability, the firm s ...
- TV, Streaming Content Isn't Just King: It's A King With Long Arms
TV Watch, Wayne Friedman - Friday, August 11, 2023
Content is not only king -- a ruler is pulling more strin ...
- WPP, Spotify Unveil Global Partnership
MAD, Steve McClellan - Thursday, August 3, 2023
Spotify will be the first audio platform to be integrated directly in ...
- Netflix Brings CPMs Down To Earth, Loosens Microsoft Exclusive, To Accelerate Ad Growth
Digital News Daily, Karlene Lukovitz - Monday, July 31, 2023
Stuck with a revenue guarantee not supported by Netflix's slow ad sal ...
- A D2C's Best Friend: BarkBox's Branded Partnership Playbook
The MediaPost Cases, Lisa Singer - Thursday, September 28, 2023
As the cost of customer acquisition climbs, D2Cs are looking for n ...
- Automotive Community Comes Together To Save Dogs
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
A group of automotive influencers and journalists and several OEMs came togeth ...
- Lively's Rapid-Fire Full-Funnel Hits the Road
The MediaPost Cases, Lisa Singer - Friday, September 22, 2023
As their consumers returned to IRL shopping last summer, Lively brought i ...
- Acura Collaborates With Danish Luxury Audio Brand
Marketing Daily, Tanya Gazdik - Tuesday, July 11, 2023
The Bang & Olufsen premium audio system in the new Acura Z ...
- Omnicom Adds AWS, Adobe GAI Tools To Further Automate Range Of Ad Creation Activities
MAD, Steve McClellan - Thursday, June 22, 2023
The deals follow an announcement made earlier at the Ad Festival th ...
- Latest Google Cloud Alliance Bolsters Omnicom's Image Creating Capabilities
MAD, Steve McClellan - Tuesday, June 20, 2023
The deal gives Omnicom access to Google's Imagen, an AI-based model th ...
- Lytics, LiveRamp Collaborate On Identity Marketing, Kraft Pilots Program
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
The strategy, built on the partnership, is now available to a sele ...
- Nielsen, Rival EDO To Offer Integrated Data
Digital News Daily, Karlene Lukovitz - Tuesday, June 20, 2023
Nielsen collaborates with a competitor for the first time, to offer advertise ...
- General Motors Joins Ford In Collaborating With Tesla
Marketing Daily, Tanya Gazdik - Thursday, June 8, 2023
GM customers will have access to 12,000 Tesla Superchargers beginning in ear ...