- IPG, D-Wave To Use Quantum Computing For Audience Building
MAD, Steve McClellan - Thursday, June 1, 2023
The firms will utilize D-Wave's Leap quantum cloud service and IPG's o ...
- Ford Partners With Uber For Lease Option
Marketing Daily, Tanya Gazdik - Thursday, June 1, 2023
The automaker's Ford Next unit aims to create flexible electric solutions f ...
- Stitch Partners With Braze To Help Brands Use Data
Email Marketing Daily, Ray Schultz - Tuesday, May 30, 2023
Stitch, a consultancy focused on key marketing challenges, has formed a partnersh ...
- Nvidia, WPP Partner On New AI-driven Content Engine
MAD, Steve McClellan - Monday, May 29, 2023
According to the firms, the new engine, driven by Nvidia's Omniverse conte ...
- NHL, ServiceNow To Offer Connected Fan Experiences
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 17, 2023
The National Hockey League and workflow company ServiceNow are partnering to enhan ...
- Lacoste Teams With Netflix For Collection
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 12, 2023
Fashion brand Lacoste is teaming up with Netflix for a collaboration th ...
- Red Cross Partners With 'Peanuts' For Blood Drive Month
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 12, 2023
The Red Cross is partnering with “Peanuts” and a T-shirt promoting the campai ...
- WPP, CRM Platform Braze Partner Up
MAD, Steve McClellan - Wednesday, March 29, 2023
According to the holding company, the partnership will focus on joint integratio ...
- Fanatics, NHL Renew Longterm Agreement
Marketing Daily, Tanya Gazdik - Tuesday, March 21, 2023
Consumer feedback led Fanatics to features such as a more tailored fema ...
- Braze Forms Integration With WhatsApp
Email Marketing Daily, Ray Schultz - Wednesday, March 15, 2023
The integration allows brands to suppress paid social ads when a custom ...
- WPP, KDDI Partner To Build Web3 Content Tools
MAD, Steve McClellan - Tuesday, March 7, 2023
The companies said the partnership will support Japan's digital creators by joini ...
- WPP, BigCommerce Form Partnership
MAD, Steve McClellan - Tuesday, February 21, 2023
This partnership will give WPP access to new product tools on bo ...
- Tiffany, Nike Collaborate On Sneaker
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, February 2, 2023
News is leaking out about a Nike collaboration with Tiffany & C ...
- Spotter, Havas Media Group Unveil New Partnership
Mediapsssst, Richard Whitman - Monday, January 9, 2023
It's designed to back diverse creators on YouTube, the Google and Alphabet-own ...
- Paramount+ Onboard For Delta's New Inflight Content Hub
Digital News Daily, Karlene Lukovitz - Friday, January 6, 2023
Delta loyalty club members will have inflight access to ad-free, Paramount+ Premi ...
- Building the More Neighborly Tech Stack
The MediaPost Cases, Lisa Singer - Friday, February 3, 2023
A truly functional next-gen MarTech stack doesn't just assemble tech solutions b ...
- Organizing for Cross-Channel Messaging
The MediaPost Cases, Lisa Singer - Friday, February 3, 2023
It takes more than fancy tools to enable and successfully execute ...
- Affiliates & Partnerships: Where Brand and Lower Funnel Merge
The MediaPost Cases, Lisa Singer - Friday, March 3, 2023
Who says Brand and lower funnel marketers can't play nice? In t ...
- Schneider Named SVP, Brand Partnership, Cinedigm
People on the Move, Fern Siegel - Monday, December 19, 2022
Schneider will oversee brand partnerships including sales strategy and working with ...
- Peacock Streaming Deal With JetBlue Includes Freebie Sub-With-Ads Offer
Digital News Daily, Karlene Lukovitz - Friday, December 16, 2022
Some JetBlue loyalty club members will get a free 12-month subscription ...
- Integrate And 6sense Partner On Account-Based Marketing
Email Marketing Daily, Ray Schultz - Tuesday, December 13, 2022
Mutual clients like Tipalti will increase their efficiency and orchestration through t ...
- Constant Contact Works With Media Consultants And ShipStation To Drive Email
Email Marketing Daily, Ray Schultz - Wednesday, December 7, 2022
Media Consultants offers what it says is an affordable way for bran ...
- Equifax Incorporates Into Audigent, Giving Brands Easy Access To Audiences
Data & Programmatic Insider, Laurie Sullivan - Monday, December 5, 2022
Audigent has partner agreements for data with Epsilon, TransUnion and Comscore. C ...
- Validity Welcomes Several Data Tech Firms To Its Partner Program
Email Marketing Daily, Ray Schultz - Wednesday, November 30, 2022
The new partners in the program include The Hunley Group and Da ...
- IRIS.TV, Yieldmo Form Data Partnership For Contextual CTV Buys
Digital News Daily, Karlene Lukovitz - Tuesday, November 8, 2022
The aim is to increase buyer and publisher adoption of contextually enrich ...
- Innovid, The Trade Desk Expand Measurement Partnership To U.K., Germany
Digital News Daily, Karlene Lukovitz - Tuesday, November 8, 2022
Deal expands U.S. relationship, enables incremental reach analysis for TTD's European clie ...
- Dawn Adds India's Zoo Media To Its Global Collective
MAD, Steve McClellan - Thursday, November 3, 2022
Zoo is expanding to the U.S. with the opening of a N ...
- CafeMedia, Colossus SSP Partner For Ad Net Supporting Minority, Women, Veteran-Owned Sites
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2022
CafeMedia/AdThrive and Direct Digital Holdings' Colossus SSP have officially announced a partnersh ...
- Partner Marketing On The Upswing For Tech Firms, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, October 4, 2022
Foundry's 2022 Partner Marketing Study finds that 88% of companies view partn ...
- Curious, Unrestrained & e.l.f.-ing Amazing!
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 7, 2022
"There is no such thing as being able to not do wh ...