• by Ray Schultz , December 13, 2022

The API integration between the two will allow joint customers to upload 6sense segments in Integrate’s Demand Acceleration Platform with automated list updates to engage high-value buyers across multiple channels.

 “Customers on both sides will benefit greatly from this enhancement, and the 6sense partner ecosystem will be strengthened as a result,” says Elliot Smith, head of partnerships at 6sense.

One mutual client, Tipalti, will “increase our orchestration while improving our efficiency in ABM programs,” says Michael Newman, vice president marketing, demand gen and GTM at Tipalti. “This will help us drive greater pipeline and booking performance.” 

Newman adds: “In B2B marketing, it’s critical that our data and processes are integrated so we have clear data visibility and attribution enabling higher precision within our target audiences.”