Media Consultants LLC is working with
Constant Contact to help clients create and send “Keep in Touch eNewsletters.”
The goal of the program, it says, is to help its clients stay "top of mind with people in their
database, without doing the heavy lifting," says Maria Paladino-Fitz, president of the Media Consultants agency.
Clients can send personalized email newsletters to their email
list starting at $495 per month. The package includes copywriting, graphic design, planned email delivery, list maintenance for up to 5,000 email addresses within a Constant Contact managed account,
and setup within that firm’s platform.
In addition, Media Consultants is offering a free trial account period for the program through Dec. 31, 2022.
"Staying in touch
with current customers and cultivating prospects is important for every business, yet we find this is often a neglected marketing activity," Paladino-Fitz says. "Sharing company news, key industry
trends or a message from leadership requires time that many business owners don't have today.”
In a separate development, Constant Contact is working with ShipStation, a
cloud-based ecommerce shipping tool, to help ShipStation merchants use its tools to customize email templates, automate email marketing strategies, segment audiences and track
campaign performance.
“During the busy holiday season, companies need full visibility into how and what their customers are buying,” says Kristin Jarmon, senior director of product
marketing at Constant Contact.
Jarmon adds: “This integration with ShipStation makes it easy to quickly take action on previous purchasing behavior and market directly to customers
without leaving the Constant Contact platform.”