- WPP, Roblox Partner To Hone Platform's Brand Ecosystem
MAD, Steve McClellan - Tuesday, October 8, 2024
The partnership builds on previous joint efforts by the companies on beha ...
- Criteo Supports Retail Media Network Launch For Department Store Belk
MediaDailyNews, Laurie Sullivan - Tuesday, October 8, 2024
The partnership will provide customers with a personalized multichannel experience ahead ...
- Is Pickleball Here To Save Cable TV Networks - Of Any Type?
TV Watch, Wayne Friedman - Tuesday, October 8, 2024
QVC, which has a number of home shopping cable TV networks, h ...
- Heidi Klum Brings 'Modelverse' To Roblox Ahead Of Halloween
MediaDailyNews, Colin Kirkland - Thursday, October 3, 2024
Heidi Klum's "Modelverse" aims to engage Roblox users through invites to virtu ...
- TikTok Ad Partnership Shows How Campaigns Drive Real-World Actions
MediaDailyNews, Colin Kirkland - Wednesday, October 2, 2024
A partnership with marketing and measurement company InMarket will allow TikTok advertise ...
- TikTok Combats Medical Misinformation, Partners With WHO's Fides Creators
MediaDailyNews, Colin Kirkland - Friday, September 27, 2024
The Fides network community of healthcare professionals and content creators will transla ...
- YouTube Tackles Misinformation, Expands Brand Suitability Reporting
MediaDailyNews, Colin Kirkland - Thursday, September 26, 2024
YouTube has expanded its partnership with Zefr, which will begin reporting ...
- Snapchat Brings Google Gemini To 'My AI'
MediaDailyNews, Colin Kirkland - Wednesday, September 25, 2024
My AI will be powered by Google's Gemini AI system, marking ...
- General Motors, Tesla Kick Off Supercharger Partnership
Marketing Daily, Tanya Gazdik - Wednesday, September 18, 2024
GM EV customers will ultimately have access to more than 231,800 publ ...
- Omaha Steaks Moves Into Subscriptions -- And The NFL
Marketing Daily, Sarah Mahoney - Thursday, September 12, 2024
The direct-to-consumer meat company is partnering with the Kansas City Chiefs a ...
- General Motors, Hyundai Announce Partnership
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, September 12, 2024
The two automakers announced plans to collaborate on new vehicles, supply chai ...
- Pinterest Courts Ad Partners With 'It's Possible' Promotional Campaign
MediaDailyNews, Colin Kirkland - Tuesday, September 10, 2024
The campaign builds on the global video campaign Pinterest launched back ...
- Cadillac Partners With Designer, Tiafoe For U.S. Open
Marketing Daily, Tanya Gazdik - Wednesday, August 28, 2024
Cadillac collaborated with Los Angeles designer Dominic Ciambrone and his company Surge ...
- Subtext Partners With News Revenue Hub To Help Newsrooms Use SMS
Publishers Daily, Ray Schultz - Monday, August 26, 2024
Under the partnership, News Revenue Hub - which helps organizations without ...
- Google Signs Deal To Serve Digital News Content, Funding California Media
MediaDailyNews, Laurie Sullivan - Wednesday, August 21, 2024
Google will now pay into a California fund for publishers and journali ...
- Lexus, 100 Thieves, Expand Collaboration
Marketing Daily, Tanya Gazdik - Tuesday, August 13, 2024
The expanded partnership includes a custom-designed Lexus vehicle fleet specifically for t ...
- Google Living Microsoft's 20th-Century Nightmare
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 14, 2024
A breakup is possible, while less severe options include forcing Google ...
- Snapchat Stokes AR Fan Engagement Via NBCU, Olympic Committee Partnerships
MediaDailyNews, Colin Kirkland - Monday, July 29, 2024
Fans can expect new augmented-reality experiences and behind-the-scenes footage as Snap wor ...
- Firms Partner To Help Publishers With SEO
Publishers Daily, Ray Schultz - Monday, July 29, 2024
Mediavine and TopHatRank are trying to counter drops in organic traffic caus ...
- Swinging Into The Inbox: Firms Partner To Automate Email Delivery
Email Insider, Ray Schultz - Monday, July 29, 2024
Performance marketing software company Phonexa and email service provider SMTP have form ...
- DiGiorno Teams With Marvel, Amazon For Limited-Edition Pizzas, Merchandise, Promos
Marketing Daily, Danielle Oster - Friday, July 26, 2024
The campaign features limited-edition pies themed around the Marvel Studios release ...
- Fat Tire Goes Off The Wall With New Vans Summer Collaboration
Marketing Daily, Teresa Buyikian - Thursday, July 25, 2024
Fat Tire beer captures that 80s nostalgic feel in the designs ...
- Eggo Teams Up With Two Rivers To Waffle-ify Morning Coffee
Marketing Daily, Danielle Oster - Wednesday, July 24, 2024
Two Rivers Coffee has teamed up with Kellanova's Eggo brand to relea ...
- Southwest Airlines Teams With TikTok Creators For 'Shoppable Flights'
Marketing Daily, Danielle Oster - Tuesday, July 23, 2024
Southwest Airlines has launched a "shoppable flights" program allowing TikTok audiences ...
- Meta Launches New AI Model, Strengthens Partnership With Nvidia
MediaDailyNews, Colin Kirkland - Tuesday, July 23, 2024
Llama 3.1, created in partnership with Nvidia, is available in three uniq ...
- Right-Wing Billionaire Boosted John Deere DEI Rollback
Marketing Daily, Danielle Oster - Monday, July 22, 2024
A conservative legal advocate appears to be helping finance efforts to spre ...
- Google, Meta Compete Over Ray-Ban Smart Glasses Partnership
MediaDailyNews, Colin Kirkland - Monday, July 22, 2024
Google has approached EssilorLuxottica about integrating its Gemini AI into future sma ...
- Google Provides New Tech To Team USA, NBCU
MediaDailyNews, Laurie Sullivan - Thursday, July 18, 2024
Google has announced a commitment to sponsor and bring its innovative technolo ...
- How NBCU, Google Deal Could Change Television
Performance Marketing Insider, Laurie Sullivan - Friday, July 19, 2024
NBCUniversal's partnership with Google could change the direction of television through experimen ...
- GroupM Raids Platforms Chief From Omnicom's Flywheel
MediaDailyNews, Joe Mandese - Tuesday, July 16, 2024
A seven-year Flywheel vet, Sandy Welsch is credited with building seminal programmat ...