- Netflix Signs On New Ad Partners For 'Squid Game' Second Season
Television News Daily, Wayne Friedman - Monday, December 16, 2024
"Squid Game" new ad partnerships include Burger King, Domino's, Google, Xbox, Johnn ...
- WPP Taps Universal Music Stable For Audience Strategies
MAD, Steve McClellan - Thursday, December 12, 2024
The companies also said they would jointly explore new ways that ...
- GM Pulls Plug On EV RoboTaxis
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, December 11, 2024
Employees were "blindsided" by GM's plan, finding out about it on Slac ...
- TikTok Aims To Bring New Voices To Aston Martin's F1 Racing Team
MediaDailyNews, Colin Kirkland - Wednesday, December 11, 2024
Aston Martin's Formula One racing team is partnering with TikTok to dri ...
- Amazon Auto Launches In 48 Cities
Marketing Daily, Tanya Gazdik - Tuesday, December 10, 2024
Vehicle shoppers can browse, order, finance and schedule pickup of a n ...
- Dove Partners With Crumbl For Sweet Smells
Marketing Daily - Top of the News, Tanya Gazdik - Monday, December 9, 2024
"This collaboration seems way more than just about body care - it ...
- Meta Partners With James Cameron To Stoke Interest In VR
MediaDailyNews, Colin Kirkland - Friday, December 6, 2024
The partnership with the filmmaker's visual-effects company Lightstorm Vision is an effo ...
- Ford Partners With Fashion Brand
Marketing Daily, Tanya Gazdik - Wednesday, December 4, 2024
Ford Motor Co. is joining forces with Percival, a London-based fashion bran ...
- NBCU, Walmart Make Thanksgiving 'Shoppable'
Television News Daily, Wayne Friedman - Tuesday, November 26, 2024
Brands can benefit from Walmart Connect - the retail media network ...
- Delta To Serve Shake Shack In First Class
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, November 24, 2024
One reason for the choice: Delta noticed burgers are among the top-order ...
- Publicis Sapient, Google Cloud Unveil Global Partnership
MAD, Steve McClellan - Thursday, November 21, 2024
Publicis Sapient will create a dedicated Google Cloud business unit to addre ...
- Xumo Inventory Will Now Be Available Via PubMatic
Publishers Daily, Ray Schultz - Thursday, November 21, 2024
The partnership between streaming platform Xumo and sell-side company PubMatic is design ...
- Taboola Extends Weather Channel Partnership For 3 Years
Publishers Daily, Ray Schultz - Wednesday, November 13, 2024
The Weather Company will continue to use Taboola's products across its digit ...
- Total Wireless Partners With Puerto Rican Boxing Icon Amanda Serrano
Marketing Daily, Danielle Oster - Tuesday, November 12, 2024
With Serrano,Total Wireless gets a a top athlete in her sport w ...
- YouTube Invites Shorts Creators To Request Brand Partnerships In-App
MediaDailyNews, Colin Kirkland - Thursday, November 7, 2024
To help Shorts creators partner with brands, YouTube is launching a n ...
- DoubleVerify Authenticates, Strengthens Brand Safety, Media Quality On Snap
MediaDailyNews, Laurie Sullivan - Tuesday, November 5, 2024
DoubleVerify on Tuesday expanded its brand-safety and suitability measurement partnership with Sna ...
- Who Now Buys A Cable TV Network Group - For The Future?
TV Watch, Wayne Friedman - Tuesday, November 5, 2024
Comcast Corp. says it is considering a spinoff of its NBCU cab ...
- Peacock Partnerships? What Birds Of A Feather Fly Together
TV Watch, Wayne Friedman - Monday, November 4, 2024
While other streamers like Max and Disney+ are posting semi-regular profitability, Peaco ...
- TikTok Puts Spotlight On Emerging Music With UnitedMasters Partnership
MediaDailyNews, Colin Kirkland - Friday, October 25, 2024
TikTok will make a greater investment in emerging music by partnering wi ...
- Dark Traffic Monetization For Publishers Rises Under Google Partner Program
MediaDailyNews, Laurie Sullivan - Tuesday, October 22, 2024
Ad-Shield's partnership with Google allows publishers to monetize premium Google Ad Exchan ...
- The Future Of AI: Custom Collaborations Could Begin As Early As Next Year
Media 3.0, Jennifer Jones-Mitchell - Monday, October 21, 2024
The next frontier isn't just brands creating their own LLMs. It wi ...
- Astronauts Will Be Stylin' In Prada Spacesuits
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, October 17, 2024
The stylish suits will be worn by the first woman on t ...
- TikTok Looks To Boost Live Shopping Via British Beauty Council Partnership
MediaDailyNews, Colin Kirkland - Thursday, October 17, 2024
Beauty brands have had the most luck on the shopping platform, offeri ...
- Bloomberg Media Partners With Tokyo Broadcasting System On Product Launch
Publishers Daily, Ray Schultz - Thursday, October 17, 2024
'TBS CROSS DIG with Bloomberg' will provide Japanese readers with news a ...
- 'The Washington Post' Is Featured In Tony's Chocolonely Offering
Publishers Daily, Ray Schultz - Tuesday, October 15, 2024
The two brands are partnering to drive conversations about the day's h ...
- Krispy Kreme, McDonald's Expand Partnership
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, October 13, 2024
Krispy Kreme glazed doughnuts will be available in 1,000 McDonald's locations ...
- Primis Builds Contextual Video Content With VideoElephant
Publishers Daily, Ray Schultz - Thursday, October 10, 2024
The deal gives Primis access to four million videos from over 1,0 ...
- Instacart, Roku Expand Ad Partnership With Shoppable Ads, Targeting
MediaDailyNews, Laurie Sullivan - Wednesday, October 9, 2024
Instacart and Roku have expanded their partnership to support campaigns wherever advertise ...
- SearchGPT To Integrate Into ChatGPT By End Of Year
MediaDailyNews, Laurie Sullivan - Wednesday, October 9, 2024
An OpenAI exec told publishers the company does not intend to sha ...
- WPP, Roblox Partner To Hone Platform's Brand Ecosystem
MAD, Steve McClellan - Tuesday, October 8, 2024
The partnership builds on previous joint efforts by the companies on beha ...