- Instagram Invites Creators To Get Paid Via Written Brand Endorsements
MediaDailyNews, Colin Kirkland - Thursday, February 20, 2025
With 40% of people using creator recommendations on Instagram when shopping, accordi ...
- Future Forms Partnership To Drive More Personalized Experiences
Publishers Daily, Ray Schultz - Tuesday, February 18, 2025
Company says Viafoura will help it achieve growth in authenticated users. ...
- OpenAI And Guardian Media Group Reach Content Deal
Publishers Daily, Ray Schultz - Friday, February 14, 2025
"The Guardian" says the agreement with Open AI respects its intellectual proper ...
- Social Commerce, Live Shopping: A Conversation With Mavely's Usaid Khan
MediaDailyNews, Colin Kirkland - Thursday, February 13, 2025
Mavely VP of Business Development Usaid Khan talks about the promise ...
- PGA Tour Players Can't Resist TruGreen Lawn
Marketing Daily, Tanya Gazdik - Tuesday, February 11, 2025
Two 30-second spots feature PGA Tour players Jason Day, Ben Griffin a ...
- Court Rejects Apple Request To Immediately Halt DOJ-Google Antitrust Battle
MediaDailyNews, Wendy Davis - Tuesday, February 11, 2025
The D.C. Circuit Court of Appeals won't immediately halt a proceeding th ...
- Reddit Announces Intercontinental Exchange Partnership For Market Insights
MediaDailyNews, Colin Kirkland - Wednesday, February 12, 2025
Reddit is providing Intercontinental Exchange - which owns the New York Sto ...
- NFL Team Sponsorship Deals Rise To $2.5B
Television News Daily, Wayne Friedman - Friday, February 7, 2025
Major gains in sponsorship deals came from ticketing, alcoholic beverages and telecommunication ...
- Tech Teammates: Firms Line Up To Drive Global Personalization
Email Insider, Ray Schultz - Thursday, February 6, 2025
Movable Ink and Braze say they are supporting personalization in WhatsApp a ...
- Rockstar Energy Expands Athlete Roster With LPGA Golfer Charley Hull
Marketing Daily, Danielle Oster - Thursday, January 30, 2025
"LPGA fans are twice as likely than the average consumer to choo ...
- Netflix Draws A-List Talent For 'What's Next' In 2025
TVBlog, Adam Buckman - Friday, January 31, 2025
Netflix this week laid out its slate of new content for t ...
- 'The Athletic' Extends The Connections Game To Sports
Publishers Daily, Ray Schultz - Wednesday, January 29, 2025
Connections: Sports Edition will debut on February 9 with a football-themed puz ...
- X Partners With Visa for Future In-App Payments
MediaDailyNews, Colin Kirkland - Tuesday, January 28, 2025
Visa is the first official partner for X's forthcoming in-app payments produc ...
- Spotify Signs New 'Streaming 2.0' Deal With Universal Music Group
MediaDailyNews, Colin Kirkland - Monday, January 27, 2025
The deal focuses on what the companies call "Streaming 2.0" - t ...
- Live Email: New Integration Could Help Brands See Dynamic Previews
Email Insider, Ray Schultz - Friday, January 24, 2025
Email tech firms Stensul and Movable Ink are partnering with an enhanc ...
- Snapchat, OMG Study Pushes Creator Ad Performance
MediaDailyNews, Colin Kirkland - Thursday, January 23, 2025
Snapchat shared results of a recent study that shows how creator partnershi ...
- Bombora Integrates With Experian's Audigent For B2B, Intent Audience Data
MediaDailyNews, Laurie Sullivan - Friday, January 24, 2025
This partnership brings B2B programmatic audiences from Bombora into Audigent's suite ...
- Google Gives Anthropic A $1B Boost
MediaDailyNews, Laurie Sullivan - Wednesday, January 22, 2025
The collaboration between Google and Anthropic underscores the need for partnerships ...
- Wolt, AppsFlyer Collaboration Signals Change In Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, January 15, 2025
"Just because companies "slap a 'privacy' or 'clean room' label on ...
- Disney/Fox/Warner Bros. Discovery Punt Venu Sports
Television News Daily, Wayne Friedman - Friday, January 10, 2025
Venu Sports will not move ahead and launch as a new maj ...
- Albertsons, TransUnion, DoorDash, Ibotta Expand Data Partnerships At CES
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
A string of ad platforms expanded their retail media ad partnerships th ...
- Advertisers Offered Interactive Video Capabilities In Premium Inventory
Publishers Daily, Ray Schultz - Tuesday, January 7, 2025
The strategic partnership will enable advertisers to access KERV's interactive and shoppab ...
- Horizon's Night Market Unveils 'Predictive Planning,' Optimization Method
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
Night Market, Horizon Media's commerce agency affiliate, and Keen Decision Systems creat ...
- A Sell-Side Solution For Reach & Frequency Across CTV, Linear And Digital
Planning & Buying Insider, Wayne Friedman - Tuesday, January 7, 2025
Innovid says the product - in a partnership with Roku - wi ...
- 'The San Francisco Chronicle' Embeds Video Journalists In Newsroom
Publishers Daily, Ray Schultz - Monday, January 6, 2025
Hearst's KCRA-TV in Sacramento is a partner on the project. ...
- X Expands Exclusive Content Partnership With NBA
MediaDailyNews, Colin Kirkland - Wednesday, December 18, 2024
X has extended its partnership with the NBA, promising new experiences f ...
- NFL Highlights Christmas Day Games Via New Roblox Launch
MediaDailyNews, Colin Kirkland - Tuesday, December 17, 2024
Starting Dec. 17, Roblox users can enter Netflix's "Nextworld" and "NFL Univer ...
- Dow Jones Partners To Develop A Japanese News Product
Publishers Daily, Ray Schultz - Tuesday, December 17, 2024
The new product will service business professionals. ...
- Netflix Signs On New Ad Partners For 'Squid Game' Second Season
Television News Daily, Wayne Friedman - Monday, December 16, 2024
"Squid Game" new ad partnerships include Burger King, Domino's, Google, Xbox, Johnn ...
- WPP Taps Universal Music Stable For Audience Strategies
MAD, Steve McClellan - Thursday, December 12, 2024
The companies also said they would jointly explore new ways that ...