Out-of-home media-buying platform Vistar Media is teaming with location-based data aggregator Spotzi to build a global audience-targeting platform.  

The deal follows Vistar’s acquisition by T-Mobile in January for $600 million.   

Vistar said in a release that it has seen a significant increase in cross-border campaign planning and that the Spotzi partnership will enable buyers to plan and target campaigns at local and global levels in the U.S. and Canada; across Europe, the Middle East and Africa; and in the Asia-Pacific region.  

With Spotzi’s audience data now integrated into Vistar’s demand-side platform, the firms say marketers can: 

“As brands expand internationally, they need audience strategies that scale with them—not a patchwork of regional data solutions,” stated Amanda Flugstad-Clarke, senior director of data partnerships at Vistar Media. “Our partnership with Spotzi makes that possible. Advertisers can now reach audiences in multiple countries using standardized, high-quality data—all from one platform.”