• by Danielle Oster , Yesterday

C4 parent company Nutrabolt has signed a new partnership with Philadelphia Eagles star running back and Super Bowl Champion Saquon Barkley.

With the agreement, Barkley will become the face of C4 Sport drink,tasked with reaching athletes and fitness enthusiasts with inspirational messaging.

The sponsorship agreement follows a breakout season for Barkley, which saw him earn recognition as the NFL Offensive Player of the Year, as well as helping lead the Eagles to Super Bowl victory.

Barkley was also a pre-existing user of the brand, and the “perfect embodiment of the C4 Sport spirit,” with the NFL star purportedly researching “every ingredient he consumes to ensure he's fueling his body with only the best,” according to the company.

C4’s marketing has focused on touting its ingredient profile and NSF Certified for Sport designation. Earlier this year, C4 launched a campaign featuring pro football stars Bijan Robinson, CJ Stroud, and Cam Ward, which positioned the brand as “Made for Athletes.”

In a statement, Barkley said he has used the brand for years, and always keeps C4 with him during training "because it gives me the energy, focus, and endurance I need to attack every workout and stay at the top of my game."

“Partnering with Saquon Barkley is a natural fit, as his relentless drive and commitment reflects the core values of our brand,” Nutrabolt CMO Robert Zajac added.

Barkley’s work with C4 will offer audiences an inside look at his fitness and training regimen, including exclusive content, workout insights, product-focused storytelling, and promotional giveaways. C4 announced the news today with a social media post that generated over 17,000 likes within its first five hours or so, reading: “The leading rusher teams up with the leading pre-workout. You’re looking at the new face of C4 Sport.”