• by Ray Schultz , Yesterday

Gannett will be making press releases more widely accessible, thanks to an agreement with XPR Media, a PR distribution platform. 

The news publisher will bring its vast media network of more than 200 publications to the partnership and XPR Media will bring its content delivery technology.  

Press releases distributed by XPR will be featured on USA Today's website and in all USA Today Network publications. In addition, they will be available through a dedicated press release section. 

“This agreement underscores our dedication to expanding our network with high-quality content that engages audiences in an evolving media landscape,” says Caroline Harris, senior vice president of content monetization at Gannett. “XPR Media’s expertise in content curation and targeted distribution alongside our network will generate enhanced visibility around important local or national news releases leveraging the scale of the USA Today Network across the country.”

Pablo Goldstein, CEO at XPR Media, comments: “This collaboration will enable us to push the boundaries and offer our clients broader content distribution and audience interaction in meaningful ways.”