- 'The Athletic' Extends The Connections Game To Sports
Publishers Daily, Ray Schultz - Wednesday, January 29, 2025
Connections: Sports Edition will debut on February 9 with a football-themed puz ...
- X Partners With Visa for Future In-App Payments
MediaDailyNews, Colin Kirkland - Tuesday, January 28, 2025
Visa is the first official partner for X's forthcoming in-app payments produc ...
- Spotify Signs New 'Streaming 2.0' Deal With Universal Music Group
MediaDailyNews, Colin Kirkland - Monday, January 27, 2025
The deal focuses on what the companies call "Streaming 2.0" - t ...
- Live Email: New Integration Could Help Brands See Dynamic Previews
Email Insider, Ray Schultz - Friday, January 24, 2025
Email tech firms Stensul and Movable Ink are partnering with an enhanc ...
- Snapchat, OMG Study Pushes Creator Ad Performance
MediaDailyNews, Colin Kirkland - Thursday, January 23, 2025
Snapchat shared results of a recent study that shows how creator partnershi ...
- Bombora Integrates With Experian's Audigent For B2B, Intent Audience Data
MediaDailyNews, Laurie Sullivan - Friday, January 24, 2025
This partnership brings B2B programmatic audiences from Bombora into Audigent's suite ...
- Google Gives Anthropic A $1B Boost
MediaDailyNews, Laurie Sullivan - Wednesday, January 22, 2025
The collaboration between Google and Anthropic underscores the need for partnerships ...
- Wolt, AppsFlyer Collaboration Signals Change In Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, January 15, 2025
"Just because companies "slap a 'privacy' or 'clean room' label on ...
- Disney/Fox/Warner Bros. Discovery Punt Venu Sports
Television News Daily, Wayne Friedman - Friday, January 10, 2025
Venu Sports will not move ahead and launch as a new maj ...
- Albertsons, TransUnion, DoorDash, Ibotta Expand Data Partnerships At CES
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
A string of ad platforms expanded their retail media ad partnerships th ...
- Advertisers Offered Interactive Video Capabilities In Premium Inventory
Publishers Daily, Ray Schultz - Tuesday, January 7, 2025
The strategic partnership will enable advertisers to access KERV's interactive and shoppab ...
- Horizon's Night Market Unveils 'Predictive Planning,' Optimization Method
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
Night Market, Horizon Media's commerce agency affiliate, and Keen Decision Systems creat ...
- A Sell-Side Solution For Reach & Frequency Across CTV, Linear And Digital
Planning & Buying Insider, Wayne Friedman - Tuesday, January 7, 2025
Innovid says the product - in a partnership with Roku - wi ...
- 'The San Francisco Chronicle' Embeds Video Journalists In Newsroom
Publishers Daily, Ray Schultz - Monday, January 6, 2025
Hearst's KCRA-TV in Sacramento is a partner on the project. ...
- X Expands Exclusive Content Partnership With NBA
MediaDailyNews, Colin Kirkland - Wednesday, December 18, 2024
X has extended its partnership with the NBA, promising new experiences f ...
- NFL Highlights Christmas Day Games Via New Roblox Launch
MediaDailyNews, Colin Kirkland - Tuesday, December 17, 2024
Starting Dec. 17, Roblox users can enter Netflix's "Nextworld" and "NFL Univer ...
- Dow Jones Partners To Develop A Japanese News Product
Publishers Daily, Ray Schultz - Tuesday, December 17, 2024
The new product will service business professionals. ...
- Netflix Signs On New Ad Partners For 'Squid Game' Second Season
Television News Daily, Wayne Friedman - Monday, December 16, 2024
"Squid Game" new ad partnerships include Burger King, Domino's, Google, Xbox, Johnn ...
- WPP Taps Universal Music Stable For Audience Strategies
MAD, Steve McClellan - Thursday, December 12, 2024
The companies also said they would jointly explore new ways that ...
- GM Pulls Plug On EV RoboTaxis
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, December 11, 2024
Employees were "blindsided" by GM's plan, finding out about it on Slac ...
- TikTok Aims To Bring New Voices To Aston Martin's F1 Racing Team
MediaDailyNews, Colin Kirkland - Wednesday, December 11, 2024
Aston Martin's Formula One racing team is partnering with TikTok to dri ...
- Amazon Auto Launches In 48 Cities
Marketing Daily, Tanya Gazdik - Tuesday, December 10, 2024
Vehicle shoppers can browse, order, finance and schedule pickup of a n ...
- Dove Partners With Crumbl For Sweet Smells
Marketing Daily - Top of the News, Tanya Gazdik - Monday, December 9, 2024
"This collaboration seems way more than just about body care - it ...
- Meta Partners With James Cameron To Stoke Interest In VR
MediaDailyNews, Colin Kirkland - Friday, December 6, 2024
The partnership with the filmmaker's visual-effects company Lightstorm Vision is an effo ...
- Ford Partners With Fashion Brand
Marketing Daily, Tanya Gazdik - Wednesday, December 4, 2024
Ford Motor Co. is joining forces with Percival, a London-based fashion bran ...
- NBCU, Walmart Make Thanksgiving 'Shoppable'
Television News Daily, Wayne Friedman - Tuesday, November 26, 2024
Brands can benefit from Walmart Connect - the retail media network ...
- Delta To Serve Shake Shack In First Class
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, November 24, 2024
One reason for the choice: Delta noticed burgers are among the top-order ...
- Publicis Sapient, Google Cloud Unveil Global Partnership
MAD, Steve McClellan - Thursday, November 21, 2024
Publicis Sapient will create a dedicated Google Cloud business unit to addre ...
- Xumo Inventory Will Now Be Available Via PubMatic
Publishers Daily, Ray Schultz - Thursday, November 21, 2024
The partnership between streaming platform Xumo and sell-side company PubMatic is design ...
- Taboola Extends Weather Channel Partnership For 3 Years
Publishers Daily, Ray Schultz - Wednesday, November 13, 2024
The Weather Company will continue to use Taboola's products across its digit ...