WPP and Google today announced a five-year expansion of their partnership, which includes a $400 million spending commitment from the holding company for Google technologies. 

The deal was finalized recently in Mountain View, CA (where Google is headquartered) during a meeting with WPP’s new CEO Cindy Rose, Google Cloud CEO Thomas Kurian and their teams.     

The companies said the focus of their collaboration “aims to revolutionize” how brands approach integrated creative, production, media, experience, and commerce, enabling real-time personalization, and “moving beyond traditional efficiency initiatives to unlock growth.”    

The $400 million investment will go towards WPP’s efforts to infuse AI into its services alongside the company’s increased investment into AI and technology through WPP Open, WPP’s AI platform for marketing.    

"I'm incredibly excited about how our new and evolved partnership with Google will redefine what's possible for our clients,” stated Rose. “By delivering bespoke AI solutions and enabling hyper-relevant campaigns with unprecedented scale and speed, we're accelerating innovation across every facet of marketing to drive unparalleled growth and impact.”     

Added Kurian, "By enabling WPP to innovate on our AI-optimized technology stack, we are helping create the future of marketing technology for brands today." 

The partners said key initiatives include:    

 Pictured above, an example of work produced by AKQA's "The Generative Store" utilizing Google Cloud's Vertex AI.