• by Colin Kirkland , November 14, 2023

As TikTok continues to expand its presence in the music industry, the company has announced its newest feature, “Add to Music App,” which allows users to save songs they hear on their main video feed directly to their preferred music streaming app, including Spotify, Amazon Music and Apple Music.

Over the past few years, TikTok has become a major hub for music discovery. Songs behind the spread of viral trends have translated into the ascension of emerging artists as well as the re-emergence of vintage hits on top Billboard charts and leading streaming services.

TikTok's push into the music industry includes various high-level partnerships.

In July, the ByteDance-owned company announced a “wide-ranging” partnership with Warner Music Group which provided TikTok and its billion-plus user base access to Warner's massive catalog.

In September, the company launched its own weekly Billboard Top 50 Chart for the most popular songs being played, shared and used in creator videos on the app.

Most recently, the company announced a partnership with ticketing tech company Tickets.com in order to help sell tickets to TikTok's live music event, “In The Mix,” which featured new and established artists who thrive on the app.

The company is also developing its own music streaming service called TikTok Music, which launched in Brazil and Indonesia over the summer.

Now, however, it seems that TikTok is joining forces with the same streaming services it appeared to be competing with.

“The new Add to Music App feature has been designed to help music fans capture songs that they love on TikTok in the moment of discovery, and to easily save the song to their preferred music streaming service to enjoy whenever they like,” the company wrote in a blog post.

Users in the U.S. and the U.K. (with more markets to follow) will see the feature via an “Add Song” button that exists alongside the track name at the bottom of videos in their main feed. The first time a user presses the button they can decide which streaming service they prefer to save music to.

Spotify users -- both Premium subscribers and free users -- will be able to save songs from TikTok to their Liked Songs playlist.

Amazon Music listeners in the same regions will see their saved songs added to a TikTok Songs playlist or another playlist of their choice, but only Prime members will be able to use the feature.

Apple Music, which is a fully paid service, will offer the feature to paying subscribers only.