- Shopify And Criteo Are 'Kindred Spirits'
Data & Programmatic Insider, Laurie Sullivan - Monday, May 1, 2023
Shopify added Criteo as an app in 2022. Since then the commer ...
- Big Data, Big Problems: A Conversation With Nielsen's Karthik Rao
MediaDailyNews, Joe Mandese - Monday, May 1, 2023
In a candid Q&A, the Nielsen Audience Measurement CEO discusses the deprecati ...
- YouTube Builds Shorts Into New Awareness Models
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
YouTube will demonstrate new strategies at the IAB NewFronts that incorporate Shor ...
- YouTube Highlights 'Analog Horror' As A New Trend
Performance Marketing Insider, Laurie Sullivan - Friday, April 28, 2023
There has been a spike in content posted to YouTube that ...
- Yahoo's Readiness To Transform Business Tested By Acquisitions, Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2023
Yahoo has made announcements that span from its ad division to i ...
- Amazon Ads Advances DSP Machine-Learning Models
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 28, 2023
On the heels of its earnings report Thursday, Amazon Ads has develop ...
- Pinterest Integrates With Amazon In Multiyear Ad Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 28, 2023
Pinterest's ad partnership with Amazon aims to bring more brands and releva ...
- Instacart, Roku Partnership Pairs Online Groceries With TV Streaming
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
The advertising partnership unlocks first-party data to measure the impact of ...
- Yelp Search, Visual Experiences Get An Upgrade Through AI, Large Language Models
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
Yelp has updated the way consumers experience content on the site a ...
- U.S. GDP Slows, Only 23% Of SMBs Feel Confident In Marketing Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2023
Despite slowing growth, small and midsize businesses in the U.S. have ...
- Tinuiti Data Shows Amazon's Share Of Google Shopping Impressions Rose
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 26, 2023
Ad investment slowed in second-half 2022, while year-ago comparisons declined, according ...
- System Glitch Causes Significant Facebook Advertising Overspend
Digital News Daily, Colin Kirkland - Monday, April 24, 2023
Some larger brands lost hundreds of thousands, at least temporarily, with f ...
- Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen
MediaDailyNews, Joe Mandese - Tuesday, April 25, 2023
As it enters its third year, Jared Belsky's conversion-focused shop lands t ...
- There's A Silver Lining In Pacvue's Ad Spend/Performance Report
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 25, 2023
Ad spend slowed on retail media sites in Q1 2023 vs. t ...
- Report: Marketers Continue To Lag Significantly On Sustainability Front
Mediapsssst, Richard Whitman - Monday, April 24, 2023
The report seems to indicate that marketers are talking the talk ...
- AI Gets Social: Marketing Teams Say It's Improving Their Results
Email Insider, Ray Schultz - Friday, April 21, 2023
But 20% are ready to leave their jobs over lack of advanceme ...
- The Evolution Of Transformative Search Engine Experiences
Performance Marketing Insider, Laurie Sullivan - Friday, April 21, 2023
The evolution of search engine experiences, what it means for SEO a ...
- Microsoft Advertising Expands Latin America Presence Through Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2023
Microsoft Advertising will expand its presence in the Latin America region throu ...
- GetResponse Offers AI-Based Email Marketing Tool
Email Marketing Daily, Ray Schultz - Wednesday, April 19, 2023
The new tool, AI Email Generator, reduces the time it takes ...
- Microsoft Quietly Develops AI Chip
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 18, 2023
Microsoft has been working on an AI chip that can train lar ...
- Marketing Analytics, Data Infrastructure Spend To Reach $32B By 2026
Data & Programmatic Insider, Laurie Sullivan - Monday, April 17, 2023
Winterberry Group research aims to provide greater insight into the analytics marke ...
- Instagram Reels Targets Creators With New Updates, Trends Section
Digital News Daily, Colin Kirkland - Friday, April 14, 2023
Reels will feature a dedicated destination for trending audio and hashtags, n ...
- Microsoft Ground-Breaking Insights Reveal How Integration Of Search Advertising, CTV Drives Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Microsoft has partnered with Roku since 2022. Microsoft's analysis of how C ...
- Pepsico Mexican Foods Goes Cookieless, Surpasses Campaign Benchmarks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Pepsico Mexican Foods campaigns surpassed previous benchmarks and performed better when targeti ...
- Reddit Expands Independent Ad Agency Program With Horizon Media, PMG, Wpromote
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Reddit is taking steps to expand its ad business. On Thursday t ...
- Google Launches Assured Open Source Software Service For Free
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 12, 2023
Google on Wednesday announced the general availability of its Assured Open Sour ...
- Former Google Search Ads VP Joins Snap To Strengthen Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 12, 2023
Darshan Kantak, former VP of Google Search Ads, has joined Snap, whi ...
- The Future Of Media Is IRL
MediaDailyNews, Barry Lowenthal - Wednesday, April 12, 2023
The future of media does not solely lie in dominant digital platform ...
- As Twitter Ad Revenue, User Time On Site Decline, Revenue Forecast Reduced
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 11, 2023
Twitter's ad business and time spent on site by users continues ...
- Rakuten Sees Benefits From Inflation, Consumers Turning To Cash-Back Rewards
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 11, 2023
On Tuesday Rakuten shared data to support its significant growth in performan ...