- Basis Automates TikTok Ads Performance Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 27, 2023
The move provides TikTok advertising delivery data alongside programmatic, direct, search, a ...
- Sonic Branding From WPP Company Comes With Performance Benefits
Data & Programmatic Insider, Laurie Sullivan - Monday, June 26, 2023
Sonic branding firm amp demonstrated a tool at Cannes that uses ...
- YouTube Test And Compare Feature For Creators Aims To Drive Performance
Performance Marketing Insider, Laurie Sullivan - Monday, June 26, 2023
The test-and-compare feature with creators, announced at VidCon last week, allows th ...
- DoubleVerify Extends Media Quality Authentication To Facebook, Instagram Reels
Digital News Daily, Colin Kirkland - Thursday, June 22, 2023
The expansion of third-party ad-fraud protection technology to Facebook and Instagram Ree ...
- Cannes: Gen AI And Inside Baseball Stuff
Performance Marketing Insider, Laurie Sullivan - Thursday, June 22, 2023
Generative AI will "supercharge" the creative process, NVIDIA founder and CEO Jens ...
- MNTN Creates Viva, Adds Gen AI Tool To Enhance Performance Of CTV Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2023
MNTN plans to launch a generative AI tool to help marketers streamli ...
- Lytics, LiveRamp Collaborate On Identity Marketing, Kraft Pilots Program
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
The strategy, built on the partnership, is now available to a sele ...
- TikTok Expands IAS Partnership For Brand-Safety Measurement In 23 New Regions
Digital News Daily, Colin Kirkland - Friday, June 16, 2023
TikTok has expanded its partnership with IAS to 23 new markets, usheri ...
- American Express Looks To Expand Program With Seasonal Offers
Performance Marketing Insider, Laurie Sullivan - Monday, June 19, 2023
American Express continues to build out its Amex Offers program by providi ...
- Amazon Strengthens Gen AI: Now Execs At Cannes Are Talking About It
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, June 18, 2023
This year AWS is telling clients and agencies what its focus ...
- Meta Pushes For Creator Success On Facebook With New Reels, Analytics, Ad Features
Digital News Daily, Colin Kirkland - Friday, June 16, 2023
On Wednesday, Meta unveiled a slew of Facebook updates targeted toward creato ...
- Kroger Bows 'In-Store Upfronts' For Cooler Screen Network
Digital News Daily, Karlene Lukovitz - Friday, June 16, 2023
Advertisers can vie for limited inventory on Kroger's digital cooler screens throu ...
- Walmart Connect Makes Available NBCU's Live Streaming Inventory, Shares Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
NBCU, Roku, TikTok, and TalkShopLive today shared campaigns and results from partnershi ...
- Criteo Teams With Omnicom Media Group To Launch 'Commerce-Built' SSP
MediaDailyNews, Joe Mandese - Thursday, June 15, 2023
The platform "marks a significant step forward for the industry by enabli ...
- Performance Agency Integrates With Walmart Connect DSP
Performance Marketing Insider, Laurie Sullivan - Thursday, June 15, 2023
Acorn Influence, a New Engen performance marketing company, has integrated with Walma ...
- The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
The Brandtech Group has acquired Pencil, a generative GAI creative and distributi ...
- YouTube Expands Eligibility To Its Partner And Shopping Affiliate Programs
Digital News Daily, Colin Kirkland - Tuesday, June 13, 2023
YouTube is further expanding creator access by lowering its eligibility criteria a ...
- Yelp Adds Tinuiti, Assembly, Performics To Roster For Its Agency Development Program
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 14, 2023
Yelp has added three partners -- Tinuiti, Assembly, and Performics -- ...
- TVision, DoubleVerify Strike Ad-Attention Partnership For CTV
Television News Daily, Wayne Friedman - Tuesday, June 13, 2023
The partnership will provide ad-attention data attached to ad exposure and viewab ...
- Culture Cushion: Successful Brands Focus On Core Values And Processes
Email Insider, Ray Schultz - Tuesday, June 13, 2023
Focusing on short-term metrics may hinder the improvement of company culture, Arbing ...
- Reddit Developer Protest Based On Change In API Prices
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 13, 2023
Thousands of Reddit communities went dark in protest of new developer fe ...
- Horizon Next Ramps Up Podcast Investment, Formalizes New Center To Focus On It
MediaDailyNews, Joe Mandese - Friday, June 9, 2023
The new audio practice is led by dedicated audio media specialists Laur ...
- Ro Derm's Head Of Marketing's Prescription For Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, June 13, 2023
"You realize how little you know about the world, what you ...
- LinkedIn Announces Ad Formats, Features Allowing Members To Message Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 7, 2023
LinkedIn features announced Wednesday ranging from messaging to multiple ad formats a ...
- Instacart Campaign Bottles Up Lemon And Tunisia For Limited Edition Cashback Fragrance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2023
The giveaway campaign for the Cashe fragrance highlights the company's credit car ...
- Triton, Basis Deepen Integration To Support Ads Across Digital, Broadcast Radio Segments
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 7, 2023
The expanded partnership enables advertisers to purchase all forms of audio a ...
- Why Marketing Effectiveness Continues To Erode
RTBlog, Joe Mandese - Monday, June 5, 2023
While economics and market fragmentation are big factors, it also has ...
- Alchemy Worx Appoints David Kepets As Strategy Director
Email Marketing Daily, Ray Schultz - Thursday, June 1, 2023
Kepets has previously worked at such companies as Merkle and Cheetah Digi ...
- Instacart Debuts AI-Charged Ask Instacart Search Powered By ChatGPT
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 31, 2023
Instacart has begun to roll out Ask Instacart, a search tool ...
- Google Cloud, Lucidworks Partnership Aims To Advance Personalized Search, Discovery
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 1, 2023
The partnership aims to provide precise, personalized search and discovery and gi ...