Tag results for "performance marketing"
- Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content"Ad environments that fall into grey areas require careful judgment calls ...
- Creative Agency Of The Year: Giant SpoonGiant Spoon used the Empire State Building and its leading-edge light-show capabiliti ...
- Search Agency Of The Year: MerkleIt's not just the technology and data analysis that supports Merkle's nominati ...
- HUMAN Shuts Down Operation Accounting For 12B Fraudulent Ad Requests DailyThe sophisticated ad-fraud operation, VASTFLUX, consisted of more than 1,700 spoofed ap ...
- Privacy Pickle: Consumers Love Email, But Brands Must Avoid The Creep FactorMarigold has announced global survey results with the 2023 Consumer Trends Ind ...
- Email And SMS Saw Tepid Growth In 2022, Study FindsEmail and SMS growth was far behind that of CTV, digital vide ...
- Horizon Launches Neon, The ChatGPT Of Media Planning/BuyingThe new platform is a proprietary AI tool Horizon claims buys mo ...
- Media All Star: Michael GullaksenAn agency’s success begins at the top. A positive culture supports chan ...
- Tinuiti Named Digital Marketing AOR For Five Unilever Wellness BrandsThe brands include Liquid I.V., OLLY, Onnit, SmartyPants Vitamins, and Welly Heal ...
- CTV Platforms Continue To Grow: Guess Who Some Of The Biggest Advertisers Are?It is a tricky tightrope dance that media companies continue to wal ...
- Marketing Budgets Are Rising, With Print Getting A Share, Study FindsMost firms see a recession as a strategy opportunity to gain mark ...
- Acadia's Jared Belsky On Why CRO Is The New White SpaceHis 18-month-old startup just made its sixth acquisition, a conversion rate optimizati ...
- Most Small Businesses Say TikTok Ads Drive Profits Within 6 MonthsSeventy-eight percent of small businesses that run ads on TikTok have alrea ...
- B2B Brands Are Spending On ABM This Year, Study FindsB2B marketers plan to invest in ABM this year, but face sever ...
- How Reddit Predicts Consumer Trends For BrandsReddit wants to help brands predict the future - for example, wh ...
- Words To Live By: Language That Engages Consumers - Or Drives Them AwayEmail marketers can win customers with words like "announcement" and "arrived" ...
- Apple Creates AI-Narrated Audiobook Catalog For Authors, PublishersApple has launched a catalog of books narrated by AI in ...
- DoubleVerify's Focus On Attention Metrics Earns It MRC AccreditationAs marketers increasingly turn to attention metrics to improve outcomes in med ...
- Apple Taps Disney Exec To Head Apple TV+ MarketingWith more than 9 years at Disney, Ricky Strauss most recently w ...
- 2023 Trends In Search Marketing And Performance From Your PeersIt's impossible to predict the path of technology, but many have co ...
- Leveraging TikTok to Scale Your Social MediaBrydge CMO, Patrick Keller, discusses how organizations can leverage cost efficiencies ...
- Innovating with a PurposeAfter being named as one of the Most Innovative Companies in 202 ...
- Becoming Relevant via Cultural MomentsLike many brands today, H&R Block wanted to boost their perception wi ...
- Shopify Revenue Declined For Some Verticals This Season, Study FindsTikTok was third in total ad spend -- but it slowed ...
- YouTube's Best-Performing Ads For 2022YouTube's annual list of ads that performed best on its platform includ ...
- Easy Email: Channel Is One Of The Top Traffic SourcesEmail drives $36 for every dollar spent, but faces data challenges, HubSp ...
- SEO Tips To Offset Inflation In 2023As traditional and paid-media costs rise, SEO in particular has become t ...
- Google Says Automation Will Support Advertisers In A World Without CookiesGoogle is collaborating with the advertising industry to transition to new priva ...
- Magna Finds Culture Eats General-Market Audio Strategies For BreakfastAn in-depth study the IPG Mediabrands agency conducted with audio giant S ...
- Super Coffee Performance Marketing Focuses On Qualified Buyers To Increase Return On Ad SpendSuper Coffee CEO Jimmy DeCicco wanted to turn the company into ...
