- Google Launches Assured Open Source Software Service For Free
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 12, 2023
Google on Wednesday announced the general availability of its Assured Open Sour ...
- Former Google Search Ads VP Joins Snap To Strengthen Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 12, 2023
Darshan Kantak, former VP of Google Search Ads, has joined Snap, whi ...
- The Future Of Media Is IRL
MediaDailyNews, Barry Lowenthal - Wednesday, April 12, 2023
The future of media does not solely lie in dominant digital platform ...
- As Twitter Ad Revenue, User Time On Site Decline, Revenue Forecast Reduced
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 11, 2023
Twitter's ad business and time spent on site by users continues ...
- Rakuten Sees Benefits From Inflation, Consumers Turning To Cash-Back Rewards
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 11, 2023
On Tuesday Rakuten shared data to support its significant growth in performan ...
- Analytics Canvas: Few Brands Qualify As Leaders, But They Are Spending More
Email Insider, Ray Schultz - Tuesday, April 11, 2023
Total analytics spend should hit $32 billion in 2026, according to Winterber ...
- Despite Massive Concentration Of Seller Power, Brian Wieser Sees No Change In Control Of Ad Biz
MediaDailyNews, Joe Mandese - Tuesday, April 11, 2023
His 20-year analysis shows the Big 4's share of global ad spendi ...
- How Teads Reduced Carbon Emissions For Ad Media When Working With Scope3
Data & Programmatic Insider, Laurie Sullivan - Monday, April 10, 2023
Global media platform Teads shared the key carbon benefits of working wi ...
- Agency Forms AI Marketing Lab Think Tank
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, April 9, 2023
Aimclear, an independent tech and digital marketing agency, created a marketing l ...
- The CX Effect: Email Is Key As Young Consumers Turn To Digital
Email Insider, Ray Schultz - Friday, April 7, 2023
A majority of firms do not monitor quality, and even fewer tra ...
- CPG Company Uses AI To Optimize Ad Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 6, 2023
Albert.AI proved out an AI-based social and search ad solution aimed ...
- What Happened To Account-Based Marketing?
Marketing Insider, Scott Gillum - Wednesday, April 5, 2023
Somewhere down the line, account-based marketing (ABM) became a technology platform. Whe ...
- Havas Integrates Performance Shop With Media Group
Performance Marketing Insider, Joe Mandese - Wednesday, April 5, 2023
While Noise Digital will continue as a freestanding brand, the performance med ...
- Shelving Products: CPG, Beauty, OTC Health Sectors See Reduction In Consumer Spending
Email Insider, Ray Schultz - Tuesday, April 4, 2023
Inflation causes reductions in consumer spending, but Gen Z and Boomers a ...
- Does Olympic Athletic Performance Translate Into Gold Medal Brand Performance?
Performance Marketing Insider, Joe Mandese - Tuesday, April 4, 2023
NBCU and WPP's BAV Group think so -- and they have ju ...
- Ecommerce-Related Internet Disruptions, Latency Can Cost Up To $1M Monthly
Data & Programmatic Insider, Laurie Sullivan - Monday, April 3, 2023
Consumers have little tolerance for disrupted experiences, and 71% say employees expe ...
- Meta Rolls Out AI-Powered Brand Suitability Controls
Digital News Daily, Colin Kirkland - Thursday, March 30, 2023
Meta is rolling out the safety controls in English- and Spanish-speaking market ...
- Fox Partners With Purpose-Driven Ad/Marketing Firm To Make Social Impact
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 30, 2023
Fox has partnered with Givsly, a purpose-led ad and marketing company, usi ...
- Marketing Squeeze: Budget Growth Plummets, Digital Spend Slows
Email Insider, Ray Schultz - Wednesday, March 29, 2023
Pure-play internet brands see the least impact from inflation, the CMO Surv ...
- Biggest Ad Tech Underperforming Smaller Players During Ad Downturn
MediaDailyNews, Joe Mandese - Tuesday, March 28, 2023
"Outside of 'Big AdTech,' bigger was better," reads a Q4 revenue repo ...
- Jeremy Cornfeldt Driving Tinuiti As First President
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 28, 2023
Tinuiti announced Tuesday the appointment of Jeremy Cornfeldt as its first presiden ...
- Email Leads In Usage, Acquisition Gets The Biggest Boost This Year: Study
Email Marketing Daily, Ray Schultz - Tuesday, March 28, 2023
Email also tops the channels that deliver the most ROI, Klaviyo repo ...
- New Metric Measures How Videos Perform Based On When They Were Uploaded
Digital News Daily, Colin Kirkland - Thursday, March 23, 2023
Tubular Labs has announced a new measurement capability for how videos perfo ...
- Reddit Continues To Update Ad Platform
Performance Marketing Insider, Laurie Sullivan - Thursday, March 23, 2023
Reddit on Thursday made it easier to set up and run ...
- Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Google, Manhattan Associates, and Zebra Technologies released research this week analyzing purchase ...
- Wedded Channels: Email And Text Have Strengths, But Work Best In Tandem
Email Insider, Ray Schultz - Wednesday, March 22, 2023
Transactional messages pull high revenue-per-send rates, Listrak reports. ...
- Online Groceries Up, But Consumers Using BNPL Options, Adobe Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Home furnishings grew 12.9% to $9.4 billion YOY in February, while groceri ...
- Game Analytics Platform Takes On Walled Gardens With Attribution Measurement Partnership
Digital News Daily, Colin Kirkland - Monday, March 20, 2023
Mobile game analytics platform ByteBrew has partnered with mobile ad platform Mintegra ...
- Affiliate Marketing Agency Gen3 Taps GroupM's Curran As Chief Growth Officer
MediaDailyNews, Joe Mandese - Tuesday, March 21, 2023
Curran, a 17-year veteran of digital media services, most recently served ...
- Ad-Blocking Consumers Influence Purchase Decisions, Magna Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
Google has always been against featuring more ads or paid promotional materi ...