Tag results for "performance marketing"
- IAS Partners With Gadsme To Provide Greater Transparency For In-Game Ad PerformanceIAS aims to to provide greater transparency for in-game ad performance ...
- Insider Launches AMP For Email, Other ToolsBrands can use accelerated mobile pages (AMP) to offer web-like experiences with ...
- Tech-Tac-Toe: Firms Spend Trillions On Digital Tech, But CEOs Lack StrategyOnly 12% of senior management is viewed as highly strategic and effecti ...
- Marketers Say Performance-Driven Media Are Vital For 2023Marketers also face uncertainties as consumer privacy becomes a bigger issue, leadi ...
- Affiliate Marketing Missing Better Integration With MeasurementAffiliate marketing continues to grow, but the channel will not "truly bloo ...
- Walmart+ Becomes Valpak's First Premier Plus AdvertiserWalmart+ in December became the first advertiser to use Valpak's Premier Pl ...
- Disney+ AVOD Projected To Account For 88% Of Its Global Subs By 2028In contrast, Netflix's ad-supported tier is projected to make up just 2 ...
- YouTube's Best-Performing Ads For 2022YouTube's annual list of ads that performed best on its platform includ ...
- Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign SpendA glitch in Amazon's system caused many advertisers to potentially overspend ...
- Unhappy Returns? Policies Influence Where Consumers Spend MoneyReturns cost brands and retailers billions of dollars. Some 60% of retaile ...
- Giant Spoon Hires Omnicom Vet Jursa To Lead Platforms And DataAccording to the agency Jursa will work with clients such as MassMutua ...
- GumGum 'All In' With Attention MetricsThe integration of Playground xyz with GumGum's technology combines ad-tracking data wi ...
- Gap Taps Tinuiti To Build 'Largest Apparel' Storefront On Amazon"It's not just about the Gap customer shopping the products on Amazo ...
- 'Marketing Mix Modeling: Alive And Revitalized'So said Sequent Partners' Jim Spaeth, summing up the third day ...
- October TV Viewing Up 2.8% Vs. A Year Ago, Driven By StreamingOverall October TV usage from all legacy and digital platforms is n ...
- Attribution: Why We're Still Doing Precise Things With Imprecise DataDay One of the ARF's annual "Attribution & Analytics Accelerator" began t ...
- Musk's SpaceX Purchases Twitter Campaign To Promote Starlink Internet ServiceElon Musk's SpaceX has purchased an ad package on Twitter for i ...
- U.S.-Based Journey Further CEO Duncan Smith On How To Keep Consumers With The BrandExpanding ad agency Journey Further from the U.K. to the U.S. ...
- Winc's Data Driven LTVAs customer acquisition costs soar, many DTC brands are seeking greater efficien ...
- YouTube Launches Global Target Frequency FeatureAdvertisers can now select a frequency target and YouTube will optimize f ...
- Search Ad Spend Contracts Among Big AgenciesThe digital ad industry could be on the cusp of a maj ...
- Chamber Of Commerce Urges Court To Block Advertisers' Class-Action Against MetaSiding with Facebook, the U.S. Chamber of Commerce is urging a feder ...
- Magna/Charter Study Finds Ads Shown Across Different Screens Improve RecallThe study explored the impact of advertising when viewed across single ...
- Merkle: Prioritizing Performance Media, What Marketers Say They DoJust 48% of respondents to a Merkle survey prioritized organic search mo ...
- Experian Marketing Services Appoints George Panagopoulos As CTOGeorge Panagopoulos loves data and questions everything, which is likely why Experi ...
- The Cookie Diet: Brands Are Slightly Less Worried About Privacy, Merkle ReportsAlthough marketers seem less concerned about privacy issues, most feel that priva ...
- Similarweb And EDO Partner, Use Search Data To Change Privacy-First TV MeasurementSimilarweb is collaborating with TV outcome measurement company EDO for convergent ...
- Paramount Advertising Restructures Under Media Agency Holding Company FocusThe ad unit will align workflows around six of the big med ...
- MNTN, Index Exchange Find Diamond In CTV Through Performance"All our brands back into some sort of a return-on-ad-spend metric," sa ...
- Microsoft Advertising Poised To Offer Google-Like 'Performance Max' PlatformMicrosoft Advertising developers have been quietly building a platform similar to Goog ...
