B2B digital marketing agency DemandLab has debuted Insentric, an attribution tool to help enterprise and Fortune 2000 B2B brands measure the revenue impact across the buyer journey.
The new tool, Insentric, is designed for users of Adobe Marketo Engage and Salesforce Sales Cloud. The Platform-as-a Service (PaaS) allows users to track source, channel and revenue attribution.
The goal is to provide marketers with an “easy-to-access and accurate insights that enable them to make informed decisions, improve customer experience, and truly drive growth,” states Rhoan Morgan, co-founder, and CEO of DemandLab.
According to DemandLab, Insentric has three main components:
Insentric is designed to “address the gaps between the dream of data-informed insights and the real-world challenges marketing departments face,” states Casey Grimes, manager of martech innovation at DemandLab.
The product will be exhibited at the 2023 Adobe Summit in Los Vegas, March 21-23.