- Taboola Stats: Super Bowl LVII Topics Attracting Fans
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 10, 2023
To learn more about Super Bowl buzz and what people want ...
- Rakuten Proves Incrementality Of Its Cash Back Program
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 8, 2023
Rakuten's marketers believe the company has the data that proves incrementality ...
- Croud Appoints Former Google Exec, Analytics Expert Avinash Kaushik CSO
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 7, 2023
Kaushik comes to performance agency Croud after 16 years at Google, whe ...
- Consumers Struggle To Find Accurate Information From Brands Online
Performance Marketing Insider, Laurie Sullivan - Friday, February 3, 2023
Failure to provide helpful online answers to customer questions can mean lo ...
- ROI's Razor: How To Win In Performance Marketing
Search & Performance Marketing Daily, Alex Dinsmoor - Friday, February 3, 2023
This principle of ROI's razor is that with all things considered ...
- Do Super Bowl Ads Drive Performance?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2023
A study suggests that the millions of dollars brands spend for o ...
- Microsoft Introduces AI GPT-Generated Email Replies In Its Viva Sales Product
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2023
Microsoft today introduced AI capabilities product Viva Sales, the company's app th ...
- Amazon Executive Joins LoopMe As First Global Chief Revenue Officer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2023
Lisa Coffey will oversee revenue in North America with direct reports ov ...
- Nine Months In The Making, GroupM Unveils Its Newest, Biggest Media Agency
MAD, Steve McClellan - Tuesday, January 31, 2023
EssenceMediacom is now GroupM's largest agency -- with 10,000 people across 1 ...
- Valpak Will Give Cash Prizes To Drive Performance, Plans Data And Analytics Support
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2023
Valpak announced Monday that 1,000 consumers will find a $10 cash pri ...
- LinkedIn Lets Users Customize How Articles Appear In Search Engines
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2023
LinkedIn members can now customize SEO titles and descriptions to control h ...
- ChatGPT To Media Planners: Reduce Ad Spending In A Recession
MediaDailyNews, Joe Mandese - Monday, January 30, 2023
"It keeps telling me the answer is all lower funnel stuff, n ...
- Performance Agencies Skai, Tinuiti Release Data Showing Search, CTV Trends
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 27, 2023
While total YouTube spend increased just 3% YoY in Q4 2022, ...
- AI For Creative Optimization Sees 800% Improvement On ROAS, Company Reports
Performance Marketing Insider, Laurie Sullivan - Thursday, January 26, 2023
Albert AI developers aimed to prove the company's technology can improve creati ...
- Media Agency of the Year: Mindshare
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
Mindshare's brand refresh separated the terms "mind" and "share" to connote ...
- B2B Brands Urged To Use Email Signatures, Messaging
Email Marketing Daily, Ray Schultz - Wednesday, January 25, 2023
Email signatures produce the highest click-through rates, according to a study ...
- Tinuiti Acquires Ampush In Move To Further Support Paid Social
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2023
Performance marketing firm Tinuiti today announced the acquisition of Ampush, a grow ...
- Tech Stretch: The Most Popular Marketing Apps Now Being Used
Email Insider, Ray Schultz - Tuesday, January 24, 2023
Analytics is the top category, but data warehouses have moved into seco ...
- Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content
MediaDailyNews, Joe Mandese - Monday, January 23, 2023
"Ad environments that fall into grey areas require careful judgment calls ...
- Creative Agency Of The Year: Giant Spoon
Agency of the Year, Steve McClellan - Sunday, January 22, 2023
Giant Spoon used the Empire State Building and its leading-edge light-show capabiliti ...
- Search Agency Of The Year: Merkle
Agency of the Year, Laurie Sullivan - Sunday, January 8, 2023
It's not just the technology and data analysis that supports Merkle's nominati ...
- HUMAN Shuts Down Operation Accounting For 12B Fraudulent Ad Requests Daily
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 19, 2023
The sophisticated ad-fraud operation, VASTFLUX, consisted of more than 1,700 spoofed ap ...
- Privacy Pickle: Consumers Love Email, But Brands Must Avoid The Creep Factor
Email Insider, Ray Schultz - Thursday, January 19, 2023
Marigold has announced global survey results with the 2023 Consumer Trends Ind ...
- Email And SMS Saw Tepid Growth In 2022, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, January 19, 2023
Email and SMS growth was far behind that of CTV, digital vide ...
- Horizon Launches Neon, The ChatGPT Of Media Planning/Buying
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2023
The new platform is a proprietary AI tool Horizon claims buys mo ...
- Media All Star: Michael Gullaksen
MediaPost All Stars, Laurie Sullivan - Sunday, January 8, 2023
An agency’s success begins at the top. A positive culture supports chan ...
- Tinuiti Named Digital Marketing AOR For Five Unilever Wellness Brands
MAD, Steve McClellan - Thursday, January 12, 2023
The brands include Liquid I.V., OLLY, Onnit, SmartyPants Vitamins, and Welly Heal ...
- CTV Platforms Continue To Grow: Guess Who Some Of The Biggest Advertisers Are?
TV Watch, Wayne Friedman - Friday, January 13, 2023
It is a tricky tightrope dance that media companies continue to wal ...
- Marketing Budgets Are Rising, With Print Getting A Share, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, January 12, 2023
Most firms see a recession as a strategy opportunity to gain mark ...
- Acadia's Jared Belsky On Why CRO Is The New White Space
MediaDailyNews, Joe Mandese - Tuesday, January 10, 2023
His 18-month-old startup just made its sixth acquisition, a conversion rate optimizati ...