Tag results for "performance marketing"
- Amazon Ads Features Focus On Measurement, Clean Room, VideoThe company is bringing measurement, video, and clean room products to advertise ...
- Yahoo Newly Appointed CRO Elizabeth Herbst-Brady Plans To Give Brands 'What They Need'Herbst-Brady will be responsible for Yahoo's revenue generation and global go-to mark ...
- Google Alum Nicholas Weaver Named DISQO VP Of EngineeringNicholas Weaver has joined customer-experience intelligence platform DISQO to spearhead development ...
- YouTube Announces Interface MakeoverYouTube has begun to roll out a new look and features ...
- Senior Adults' Income Level A Major Factor In Signing On To TV StreamersLower income may be a factor in decision making when it com ...
- Cold Emails On The Menu: Firms Think They Can Work When CompliantMost marketers think acquisition campaigns perform better when they include email, Da ...
- Pinterest Expands Trends Tool, API Integration With Shopify And Google Tag ManagerPinterest has expanded its Trends tool -- now in the U.S., ...
- Criteo Adds Execs To Enhance Commerce Media PlatformThe new hires will build out Criteo's Commerce Media Platform to he ...
- Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer ReportAppsFlyer's report shows Apple Search Ads tripled market share since H1 202 ...
- Advertisers Increase Google Ads Spending By 15% In Q3 2022: TinuitiSpending on Google search ads overall grew 15% year-over-year in Q3 202 ...
- Emodo's New Mobile Native Ad Offering Focuses On Creative, With Power Of AIWith the loss of mobile IDs, Ericsson's mobile ad-tech division Emodo h ...
- With New TikTok Ad Unit, Advertisers Only Pay For Ads That Are ViewedThe new format is part of TikTok's efforts to position itself ...
- PwC Holiday Outlook: Black Friday Less Relevant, Millennials Will Spend MostJust 20% of consumers in a study by PwC said they pl ...
- DoubleVerify Launches Attention Measurement, Mondelez First To UseDoubleVerify on Wednesday announced the launch of the DV Attention Lab wi ...
- Google Reduces Need For Technical Expertise, Intros Tag Integration Into CMSIn the coming weeks, businesses and advertisers will see the Google t ...
- Lotame: Demand For High-Quality Third-Party Data SoarsThe top-selling audience segments in North America for first-half 2022 were tho ...
- Neutronian's Process For Verifying Minority Ownership Companies LaunchesNeutronian today launched NQI Minority Ownership Verification, a standard approach to validati ...
- Technology Measures Impact On Promotions Tied To Media Like Sponsored Search, OOHThe technology allows marketers to make shoppable moments attributable by measuring performan ...
- LoopMe Names Former OMD CEO Mainardo de Nardis To Board ChairMobile ad platform LoopMe announced Tuesday that Mainardo de Nardis will jo ...
- Focus On These Media Levers, Or You May Waste MillionsA recent study confirmed what media planners have known for 70 year ...
- Viral Nation Acquires Influencer Analytics Company MediaKitsThe agency says it will integrate MediaKits' data aggregation with its te ...
- Claritas Data Reveals Insights On Underserved, Diverse Latin And Hispanic MarketsHispanic consumers make up 23.2% of the Millennial population in the U. ...
- Let's Go to the Game Film: How Tovala Bakes a Smoother Buyer JourneyLike many hot DTCs, smart oven brand Tovala touches and re-touches consume ...
- Consumers Ready To Spend -- Well, MaybeSome consumers cut spending and change habits, but a lot depends ...
- Google-Kantar Study Defines 'Budget Agile,' Finds Strategy Improves Campaign PerformanceMarketers with the ability to quickly alter media budgets are 25% mo ...
- Microsoft Platform Allows Advertisers To Run Ads On Bing, Google, LinkedIn, Facebook, Instagram, TwitterMicrosoft on Thursday announced the Multi-platform feature available in Smart Campaigns, whi ...
- Apple Search Ads Gain On Facebook, TikTokApple privacy measures boosted its search ads business due to its A ...
- tvScientific's First Head Of Product Knows Secret Of Making CTV, Search WorkMatthew Koontz worked at Hulu as director of product management, Xandr ...
- Uberall Technology Lends An Ear To Speed Customer Response Times, Improve ExperienceUberall has introduced features to provide insights into performance of multiple locatio ...
- Optimad Media Acquires Effective Spend And Relaunches As Optimal, Focuses On Performance MarketingThe new company specializes in data and tech in key sectors, su ...
