Tag results for "performance marketing"
- FTC Sues Kochava Over Sale Of Location DataKochava "has sold, licensed, or otherwise transferred precise geolocation data associated wi ...
- Is Brand Vs. Performance Media An Outdated Construct?"The overall mix of advertising shifts possibly in favor of brand rath ...
- OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don'tThe study shows viewability is device-driven -- determined by how and whe ...
- Google Tool Lets Marketers Self-Upgrade Smart Shopping, Local Campaigns To Performance MaxThe change and the tool that Google announced earlier this year beg ...
- Naiman Tapped As Tug's Managing Director, TorontoDarra Naiman is expected to drive continued growth for the digital performance-marketi ...
- Growth Marketing, Programmatic Misunderstood By MarketersBrands turn programmatic on at the top of the funnel, but don ...
- Brands Selling On Amazon May Reduce Ad Spend Based On Added FeesBrands and companies selling goods on Amazon this holiday season may ne ...
- Hulu: Pitfall Of Serving Too Many Of The Same Commercials RepeatedlyIt may be an understatement that frequency capping doesn't work as we ...
- Google CTV Features In Display & Video 360 Advance To Next StepsGoogle on Thursday introduced CTV features in Display & Video 360, wi ...
- The Golden Funnel: What It Takes To Build One, And How Brands Are SucceedingSeventy-four percent of all funnels do not make money -- and t ...
- Twitter Intros Tracking, Conversion, Optimization Ad ToolsTwitter Pixel, Conversion API and App Purchase Optimization tools are available ...
- Amazon's 'TNF' First Live-Streaming Program Included In Nielsen RatingsAs part of a deal to measure viewing for Amazon's new N ...
- Color Is Key To Improving Campaign Performance, VidMob Study FindsColor is an important aspect of brand identity, and a VidMob stu ...
- Facebook Plans To Kill 'Live Shopping'Consumers are shifting preferences to short-form video, so Facebook chose to ...
- Data Platform Lytics Integrates New Security And Privacy Tools Into Google Cloud"In the past 24 months, we have rearchitected our platform" says Preside ...
- How Apple IDFAs Still Affect AdvertisingPubMatic looked at the Identifier for Advertisers (IDFA) opt-in rates after App ...
- Place Exchange Programmatic OOH Trends Show Higher Spending Patterns For Most SectorsThe average CPM for programmatic OOH inventory increased from $7.10 in ...
- Instacart Explores Advertising, Partners With Designer To Reach GenZ, MillennialsInstacart is partnering with streetwear fashion and accessories designer Anwar Carrots ...
- ANA Finds Disconnect Over Performance Of Procurement, Especially For MediaWhile 75% of procurement execs say their role managing media has be ...
- New Google Tool Increases Programmatic Ad Cost TransparencyGoogle on Wednesday announced a program to help advertisers and publishers veri ...
- Gartner: How Economic Conditions Affect Campaign Strategies, Consumer PurchasesConsumers are less put off by higher prices and more concerned wi ...
- Hyundai CMO: Driving Demand & Human Connection"I didn't go exactly where I thought I was going to ...
- Nature Conservancy Taps CDR For DRTVThe assignment -- which includes media buying, digital marketing, earned media a ...
- Amazon Prime Day May Be A Benchmark For Spending Trends And The EconomyAdobe on Tuesday released data on themes and categories around consumer Pri ...
- Instacart Partners With Chase To Launch Mastercard Credit CardInstacart now offers a Mastercard Credit Card, and announced a partnership wi ...
- Twitter Posts $270M Quarterly Loss, Citing Ad Headwinds, Musk's Troubled Takeover DealTwitter reported revenues of nearly $1.18 billion Friday, nearly flat with t ...
- Christine Frohlich Joins Verisk Marketing Solutions From Experian To Head Data GovernanceChristine Frohlich looks to carry on the legacy of female marketing leade ...
- Roku's Vision Of Personalization And The Future Of First-Party DataSupporting the shift to first-party data and its partnership with Microsoft, t ...
- YouTube's Creative Ecosystem Contributed $25B To U.S. GDPThe Oxford Economics Study - The State of The Creator Economy ...
- Google Automatically Upgrades Smart Shopping To Performance Max Ahead Of HolidaysAutomatic upgrades to convert Smart Shopping into Performance Max campaigns began rolli ...
